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THanks for your responses Abhi and Tammy, does anyone have any more feedback or suggestions before i give this a full re-haul?

For me, I've always had something "on the side" of my marketing/agency life. I want to have personal experience with ecommerce. How does it feel to sell clothing online? What are the concerns? How can I help clients? What are the hiccups with certain sources of traffic (Stumble, Reddit, Pinterest, even Digg back in the day). When does that traffic help? I like to always have at least a couple side projects so I can keep a bit of "skin in the game."  If I'm spending MY money on Adwords, I get better at it. If I'm spending MY time building a site or generating links, I find ways to maximise the resources I have. If you don't have your own site, maybe split/share one with someone. Just a simple side project and always have at least a little stake in the outcomes. That goes back to how I learned - I learned marketing by owning a business. I learned SEO by ranking #1 for my own keyword. I learned Adwords after wasting thousands & thousands of dollars. I learned CRO after wasting thousands & thousands of website hits. Make it PERSONAL somehow.

Hi Jochen, SUPER interesting find, thanks for pointing this out, Jochen. To me, this looks like Google understands that these two pages are the same page, except for different devices, and is using information on the desktop page to make their search results more robust for mobile. You can see the connection by looking for Google's cache of your mobile page. The best way to do this is to search in Google for "cache:[URL]". If you search for "cache:http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php", Google will send you to the desktop version of the page. Here's my theory: Google has one index for both desktop and smartphone users, so it combines data and gives the user the best result possible. Google's doing more and more to try to improve its search results even without SEO intervention, so I'm not too surprised about this, but can't seem to find this in any SEO articles out there. In answer to your question: I recommend that you continue to keep you mobile and desktop sites similar enough that Google is pulling from both. In the past, some SEOs would build sites differently for mobile users, but I've never seen any UX studies that shows that that's a better approach. Given that Google strongly recommends that you use responsive web design, it's certainly not Google's recommended approach. I hope this helps? I'm not sure if this was a post because you were worried about something - this seems like good news to me! Kristina

**I was under the impression that the tools here were designed to help alleviate some of manual labor.  ** In my opinion, the tools on Moz are best suited to monitoring your progress and giving you objective assessments.  They are not going to move you up the SERPs. Moving your site up the SERPs takes effort from the webmaster (or whoever is hired to do that work).  That effort is all about making a better website.  There is a lot of valuable information on Moz to guide you with that work.  Most of that information is free.

Thank you for responding and for the recommendations Bryan! definitely agree on the importance of having multiple platforms running analytics and yes, Google tends to be ahead of the game with SERPs.

Hi Miriam, Thanks for checking back in. Yes, the businesses are different and the phone number, name and websites are different. Thanks for your help.

Hi Neil, I quite like Sucuri as a tool for monitoring a website as to whether or not it has been blacklisted by any of the malware/hacked tools.  I don't know this to be fact, but my professional observation is that even if a manual action has not been placed by Google but those other web sources say "We don't trust this site" then that can have a negative impact on that site's rankings even though Google hasn't reviewed it manually. We've had sites that were repaired also stay on one platform or another's blacklist for weeks after the problem was removed just based on how those tools work, some may require clean scans for two weeks, for example, before fully signing off that the site has been repaired and that the malware or whatever won't just pop back up due to poor server security. I would check out those sources first, make sure you don't see a blacklist by any of those big security companies, and then work on disavowing any of the bad links to the now deleted pages, and making sure you clean up your indexation so any 404'd pages are properly forwarded and the sitemap is cleaned back up so as not to be throwing errors. A little spring cleaning after those types of issues goes along way, especially if you're 100% sure you aren't blacklisted by any of the website scanning tools.  I wish we knew exactly how they interfaced with Google, or how much weight they gave, but I have observed what you are describing and found that it wasn't Google's shit list but say Norton has the site flagged and Google doesn't, it's a pretty safe bet that Google at least knows about it and they become a little wary. Hope this helped!  Cheers.

Thank you Eric.  It's definitely a gray area, I had considered your suggestion about requesting the author change the source parameter to something other than affiliate- and that's a great idea too. I welcome more dialogue on this from others who may have some input.

Hi there Have you tried to do any A/B Testing to see what converts better and has a higher engagement rate? Services like Optimizely https://www.optimizely.com/ you can do free Live A/B Testing with very minimal coding required (apart from putting in the Optimizely script into the Body of the page)

Along with applying the 301's and using the change of address form, I'd add submit a sitemap of the OLD urls, this encourages Google to view and assign the 301s. After a few weeks, submit the new sitemap with the NEW URls and all should be well.

Hi Satish, Then my first response is appropriate. Google will use whatever "title / Description" it feels is best, again I recommend you watch the YouTube video from Matt Cutts (former Google SEO guy) about why that is. In your particular case it could be the Doctor Deepu Chandru is driving more traffic to the site then your focused keywords, so as long as people keep engaging with Google's suggestion they will keep using it. Or perhaps you have made changes and not allowed Google enough time to re-index the site. My suggestion remove the H1 tags from the docotor's names you are using multiple h1 tags there, this could be a bit of confusion for Google, change them to H2 tags. Then under your Logo write in H1 the Page title "Liposuction Surgery and Laser Hair Removal". This will tell Google the most important thing on this page is those specific keywords. Give it 1-3 weeks to get re-crawled and Google to get its indexes changed and you should see the difference. Hope this helps, Don

May I ask why you/your webmaster would have noindexed your images in the first place?

Thanks Thomas. Great information as usual!

you are fine, as long as there is a genuine reason for the link. If you think that link is useful for the user of that site then do it otherwise do not.

There is a good example of "table of contents" links in this Moz Blog article by John-Henry Scherck. https://moz.com/blog/link-prospectors-into-lead-generators He used bullets and that format is good because his subheadings are long.  Mine are usually short, correspond to keywords and can be separated by pipes. Contents:  Topic 1  |   Topic 2  |  Topic 3  |  Topic 4

Just to add to this, I'd look at the backlink profile and see the ratio of good to bad. If it's nothing but terrible links, I'd kill the 301 redirect. Though honestly at this point any damage that's done has probably already been done. Do you see any notice of penalty in WMT? If so definitely kill the 301. If not, and there are some good links, probably just move forward. If there are any pages with particularly good/bad ratios, you can do page-level redirects rather than domain-level redirects. If you have no reason to believe you're under penalty, it's probably best to simply move forward. Try to have the worst of the worst removed, build or re-build links to the .com, and work on getting legitimate links going forward. It's all very hard to say without looking at the site or the links, but hopefully this is helpful. Keep the disavow on the .com as long as spammy links are still more-or-less pointing (albeit through a 301) to your site.

Maybe the president will personally use it enough to make it worthwhite. We don't have a president here.