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Hey David! I like your thinking on that, but from what I have seen, the top 10 results for most established businesses tend to contain all kinds of different things in the description portion of the SERP entry. For example, one will have part of a user review, another will have hours, another will have part of the owner's description. Take a look at some SERPs and you''ll likely see this. Again, not trying to discourage anyone from writing unique descriptions - just saying that the ROI on doing so may not be great, given the way that descriptions are going to be duplicated downstream + the fact that you will not control what information ends up in the SERP display description field for most 3rd party mentions of your business.

Like others have mentioned, if your site has both the "healthcare solutions" and "healthcare identity solutions" categories (category and subcategory), then it would make sense to keep it that way. We should be able to navigate to each of those pages in the URL. If you just are referring to the URL, though, the keywords in the URL is such a small part of the search engine algorithms that it really won't make a huge difference--and I hardly believe you'll be penalized for it.

Did you ever figure this out? I'm having the same problem, and my Facebook page has been live for a couple years. The  information on the fb page is complete, and it matches the info on everything else.

There are a couple options that I see here: Go through the list of pages, find the most relevant equivalents on your current site, and 301 redirect them. Yes, 20,000 pages is a lot but you'll quickly fall into a groove where you find whole sections of pages that can be redirected to the same place. I did it with 65,000 or so URLs when SEOmoz moved to Moz, and it took about a month to plan out alongside my other tasks. It's tedious, but doable. Figure out which pages have the high-value links you want to preserve, 301 redirect those to their most-relevant equivalents, and redirect the rest to the home page. This won't work quite as well to preserve link equity or any traffic/rankings they might be getting, but it will be faster. Either way, once you've got those redirects in place I strongly recommend taking a look at the sites that link to the old pages, and seeing which ones you might be able to reach out to to get the links updated. That way, you won't be losing link value through the 301 - plus, you might strengthen or re-establish some relationships that could result in future links. Good luck!

Lauren, I don't think I would be concerned based solely on the basketball issue. My first guess with the outdoor vs. indoor basketballs or rubber vs. composite is that for whatever reason, there is less competition for the composite search or you have in some way out SEO'd one over the other. For me, the consumer, I like comparisons that are straightforward and abhor lengthy narrative. Why not have your narrative be about your product for sale and use an ordered list of some type for the comparison. So on left side vertical you would have many pebbles, rougher to touch, indoor, outdoor, both, etc. then have each of them at the top with a column underneath. Simple checkmarks show which is best for what. By having your narrative be about the product you are selling, you don't confuse others or the search engines. Also, I am assuming you are using product markup for your items? Hope that is helpful.

What if you use a concatenation formula in excel? If you have a list of all the old pages, and all the new then you could put them in separate columns and run a formula to fill in the required areas to the code. Seems like if there's a specific code that just needs the copy and paste touch, that could work in a pinch.

Danny is right. You can't geolocate a site to a continent. Goelocation assumes you're targeting a country or language. I wouldn't bother with a site.asia domain either if all you're worried about is latency. Instead, what I would do is work on geolocating your site. For instance, Amazon offers geolocation in their Route 53 product (country or latency). So you could host your site in the US and a copy in one of their Asian datacenters. This way, your visitors (and robots) will always go to site.com, but be served the fastest instance of your site. This avoids the duplicate content problem entirely. There are some other services and hosting out there that could probably help you do this as well.

There should be any issue in using multiple methods as long as the data is consistent between them. Cheers, Jake Bohall

Have you got switchboard tags implemented? That should solve the issue.

Hi Armands, I see you are using WordPress and have the Yoast SEO Plugin installed. This is very good and can give you the ability to have the images indexed if you so desire. Do you have a google search console account? What you need to do is select the XML Sitemaps tab and make sure site map functionality is turned on, then select post types tab. Make sure Media(attachment) is selected as included in site map. Submit this new site map to google search console. Now all Media images in the media library will be indexed. Make sure your titles and alt text reference what the image is.

Hi There! We had a thread about Wix websites and their issues a few years back. I've found it for you: https://moz.com/community/q/wix-is-it-any-good-for-seo Hope it helps!

I completely agree with Eric - you're getting these links because you likely rank well in an image search. While it is completely up to you to decide to keep those links or disavow them (I have links from some of the same domains and have kept them without adverse effects), if you choose to disavow, I would recommend disavowing the whole domain. These types of sites will only continue to add images - adding links to your sites - and disavowing a select few won't be as effective as disavowing the entire domain.

Hey There! That infographic looks like it has some good stuff in it! It does look like it's a few years old, so beware of any outdated terminology. You might also like to check out some of these resources on the Moz Blog: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages https://moz.com/blog/local-seo-checklist https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday Hope they help!

Hi Taiger, You can find instructions on how to do this at https://www.google.com/support/webmasters/answer/1235687 The menu itself is found at https://www.google.com/webmasters/tools/crawl-url-parameters You'll just want to enter escaped_fragment when they ask parameter, and answer "No" to the questions regarding whether this changes content on the page.

Guys, I'd like to thank you both for your answers and help with this. I have a much better idea of the way forward now.

Many thanks for the feedback, Miriam. hope all's well. You make a lot of sense.. my train of thought though is that if you do have varied unique, optimised descriptions you have more chance of a number of different directory profiles ranking in Google for related searches, therefore increasing your 'third-party' search visibility. Wouldn't Google only rank one of your directory profiles if the content (description) is duplicated? Thanks again, Lee.

Your welcome.

Hello Thank you This Helps a lot, My Issue has Been solve.. Thank you once again...