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I think the biggest and most important question you need to answer is: Does it do what you want it to do? You need to make sure it converts a user once it's on the site, that the user can navigate through the site well. That's the top priority that people seem to neglect, they focus so much on rankings that they forget a user actually needs to land on the site and fulfill the goal of that site.

I agree ! A long time ago, before I knew much about SEO, I had a website redesigned and the traffic tanked big time.   After that, even though I am not a "designer," almost all elements of our websites are built in-house.  Not only do you have control over the SEO, but you also don't have to pull teeth and get into arguments to get things done the way you want. We keep 'em simple and they look OK.

Hi there Michael! Sorry to hear your link count has gone down. With each new index release, it's possible that older or less relevant links to your site have fallen out of the index. Generally, we suggest using a wide variety of backlink tools to get the most illustrative picture of how your site's backlink profile looks. OSE and Ahrefs index links differently and have different purposes. Ahrefs is good for quantity while OSE is great for finding higher quality links. Google Webmasters Tool is another great resource. In a situation like this we recommend working on building links from sites with high Mozrank. You can learn more about link building in our handy guide! I hope that helps!

Hi Kirowski! It's pretty much an aesthetic distinction. Know, though, that Moz tools don't work with all of the new TLDs, so you might lose some functionality in our toolset. Also, the illustrious EGOL made a very good point about these in another recent thread about them: "My personal opinion is if you tell people that your website is at egol.buliders they will say "WHAT?" But if you tell them egol.com or egol.co.uk they will get it immediately." Just make sure your domain name is something folks will remember.

Thank you for all your help, this answers my questions.

it does make sense: my point is that bycicletrip.com/france is a good Landing Page url.

Matt, You're a life saver. I get it now:) Thank you so very much.

Thanks, we'll check all of the old URLs are redirecting correctly (though I'd assume given the htacces and WP settings changes, they would). Will also perform the other check you mentioned and report back if anything is amiss... Thank you, Lynn.

1. He is the main lawyer at his new practice, but he also has one other. 2. We do not have access to the old listing. We contacted Google and they were able to tell us that the listing is owned by his old partner's email address (yikes!). They didn't exactly split on good terms, so I am hoping that Google will be able to release the listing so we can claim it. Once we are able to claim, should we just delete it entirely? Would this action remove it from Google maps completely, or just mark it as closed?

As mentioned above the exact CPC is going to vary based on a number of factors. With a smallish budget you start off with a disadvantage against your larger competitors but this does not mean you cannot compete, you just need to think smart and target intelligently! In addition to the BMM and call only campaigns mentioned I would suggest looking at even longer tail keywords (for example long term manhattan office space lease - I do not know the market but you get the idea, you can focus on areas of manhattan, types of office spaces etc).  The objective is to focus both your keywords and your ad groups very tightly and hopefully gain a competitive advantage against your larger competitors who might not be doing such tight targeting because they have the larger budget and therefore do not put in the extra effort (it happens more often than you might think!). Tight targeting like this should allow you to get high quality scores on your keywords (hopefully reducing cpc) and at the same time help reduce irrelevant or more generic office leasing clicks that will just waste your limited budget. Negative keywords will also be important to avoid the 'shared' and 'short term' type searches, there will probably be a lot of relevant negative keywords! If you set up your targeting very specifically then you should be able to get better qualified traffic at a better cpc and therefore hopefully a better conversion rate. This is important when you look at your numbers. They look correct if they are based on data you already have from your site, but consider what happens if ANY of those numbers change: If you get 1 contact for every 10 visitors instead of 15, if two out of ten are good leads instead of one out of ten, if your average cpc is 15 dollars instead of 20. Changing any of those numbers makes the situation look better, changing all of them makes it look A LOT better! You will only get real data once you try - just target intelligently to increase your chances of success!

It's possible! From mid of March 2020 Google announced new properties for  structured data events: Virtual Postponed Schedled Rescheduled Move Online Canceled You can find complete guide with code examples in my blog post. You think that's all?

Hey Robert, Thank you for responding, the article was very helpful, however I still don't understand the following scenario: If you search for Embrace care in Google, the first result is the Embrace 'About us' page with the following snippet: Embrace is a leading independent provider of health and social care in the UK. We provide residential, educational and supported living services which enable ... Can you let me know your thoughts on why google would use this snippet instead of the meta description below, which includes both 'Embrace' and 'care'? Embrace provides residential, educational and supported services in health and social care environments, supporting the elderly, adults and children.

If I have understood it correctly, you want: To redirect certain category pages to new category pages on a new domain. Redirect all other pages to the homepage on a new domain Not to redirect the homepage and for that to stay on the current domain. If so I think this should probably do what you want: RewriteRule ^$ - [L] RewriteRule categoryA/ http://www.newdomain.com/newcategoryA/ [R=301,L] RewriteRule (.+) http://www.newdomain.com/ [R=301,L] The first rule says "if this is the homepage stop evaluating rules". The second maps a category page over to the new version and stops evaluating rules; you'll need to duplicate this one for all the specific categories. The last rule is your catch-all rule for redirecting everything else to the homepage of the new domain. If you want to easily test/check then I highly recommend this .htaccess checker tool. Good luck!

Hi Falguni, If you're looking for white hat SEO (which is what you'll find at Moz) then there's really no generic forum(s) that will send you traffic that matters. Link building via forums has to be done in a particular way anyhow to avoid being spammy and these forums should be specific to your niche. Essentially what this means is if you're working for a finance company, the forums that could be used correctly for them would be different to an accommodation website or a plumber. Locating the best forums takes a bit of research - what you're looking for is an active forum specific to your topic that you can genuinely contribute to, much like I'm contributing here right now, though I do this for community engagement and a mutual sharing of knowledge rather than traffic or leads.

Since subdomains are treated as a completely separate domain, your options here are essentially to go with an aged domain with backlinks vs a fresh domain that will be "sandboxed" for a little while. Before someone yells at me for it, no, the Google Sandbox no longer exists but you will still see fresh domains rank nowhere for several months in most scenarios. With that out of the way, as long as moving those maps to the subdomain doesn't provide a poor UX then this is going to be your best option. Retain the strength you've already built and keep going from there rather than starting fresh. Just be weary of the potential for existing users who may have saved favorites or emailed links to the primary domain; you don't want them landing on a functional page that looks nothing like what they were expecting!

None, the structure in WordPress shouldn't matter for Google. In the end WordPress is just a platform to create the pages and as one of the most used platforms in the world it makes it super easy but that doesn't mean it takes into account certain implications for just creating normal pages.