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Unless it's a service you can no longer provide, monetize or refer, there is never a scenario that you would prefer your website not be listed #1 on Google during any certain time frame.

Hi Wagada I ran an online shoe shop for many years and we occasionally got sales from Australia - it was appealing of course as the seasons are opposite to ours, so selling boots in our summer would have been a massive boon. The other advantage, of course, is that there is no VAT for a UK company selling into Australia - (I'm not 100% certain that there wouldn't be if you breached a certain threshold but it was the case for us). The problem for us was that our pages just did not rank at all in Google.com.au. When we tried marketing through Google AdWords, sales were terrible and we had to switch the ads off even though we were offering free shipping. When they saw the .co.uk floods of doubts about shipping time and reliability were clearly as an issue. My view is this. If we had bought an Australian domain  - .co.au then we would have started to rank for many of the products that we were attempting to sell over there. We couldn't have got around the shipping issue as it would still have taken 7-10 days to get the items there, but I'm certain our sales would have been substantially higher. You can try a subdirectory that might work after a fashion. You could even try a subdomain like au.sitename.co.uk. (But frankly, if you are going to go that far I would set up a simple Australian website). I think you know though that the only true way to appeal to the Australian market is to set up an Australian version of the site. Maybe you can get someone to build a simple Wordpress version, highly optimised for SEO? So 1. Best way - set up an Australian version  (you should own the domain name anyway as later the decision may be easier) 2. Compromise - sub-domain 3. Weakest way - sub-directory Your biggest challenge is, of course, marketing the product - who am I to say that if the media picked up on it in Oz and you got a 'heap' of backlinks from Australian news agencies that your page wouldn't rank, it might... but then again... Playing devil's advocate - if you lack the money to set up the Au site then that may suggest that you need to maximise sales in the UK first before thinking about tackling a country 10,000 miles away. Regards Nigel Carousel Projects

Hi Mkyhnn I think your problem is stemming from the fact that in Wordpress and other CMS systems that the title is auto generated and is appending itself to the end of all the URLs on your website. This will, for example on a page like a contact, create a title that is 'contact - Planit NZ: New Zealand Tours, Bus Passes & Travel Planning' so of course most of the short titled pages you have are being swamped by the main site title causing duplication. If this is the case then: Home page: Planit NZ: New Zealand Tours, Bus Passes & Travel Planning This is fine All other pages - write unique titles that relate to the content on the page. Using Yoast or similar you do not have to have the main title append itself to all the pages. You can write them uniquely and then just add 'Planit NZ' at the end to stay within the 60-70 characters that Google recommends. This way will fix your problem. Regards Nigel

Sorry for the late answer but it really depends. If your site is about bikes and host news about tour de France and the giro and so on then you may not need to add bike tour for Bordeaux because you're already talking about France bike tour. But you're a traveling company you may have a page about France and Bordeaux respectively, so it may be needed to include those keywords just because the breadcrumb has to be unique, otherwise it may be confusing. So in most cases I would say that one instance of your money keywords should be fine, usually at the higher levels. Ex: bike tours - France - bordeaux home - bike tours France - bordeaux I suppose that everything below a bike tours France will be bike tour related. but as I told you before there may be exceptions. I hope I haven't confused you!

We actually did this earlier in 2017 with a brand name change (going from Marketingxchange to Lure Creative) and url change (going to http://lurecreative.com/). We saw quite a drop in rankings and DA, but had all of our old website pages 301ed to the most relevant pages on the new website. This was quite a project and now about 3 months later we are finally seeing an increase in traffic, we have gone through and updated a lot of our old brand name links and also sought new links with our new brand name as well, which is what I would recommend doing. Our goal was to try and swing most of our external links anchor texts to be our new brand name (which we used Yext, and alot of time manually link building to do this). It still took multiple months, so it was a pain either way, but we are trending up again.

Thanks for your comment Paul

Absolutely agree on the branding push. There needs to be a long term strategy. In terms of working out the business case for the blog and working out ROI: If you have a link to your product on your blog and you track it. When it converts, there is a ROI! To work out the ROI, look at the number of visitors to the blog, then number of people who clicked the link, then number of people converted and what that is worth to you. Let's say from 100 visitors, 2 clicked the link and 1 person converted to buy our product worth £10. From 100 visits you would get £10 which means each visitor to your website is worth 10p. If you can generate visitors for less than 10p each, then I would say there is a return on investment with your blog!

Ok good to hear. By the way between a menu anchor text and an anchor text in content further down the page both linking to the same page the which one is google going to use ? I know it uses the 1 st one it see but is the menu not really "considered" by google...https://www.seroundtable.com/google-footer-sitewide-links-weight-21540.html  isn't it best to have one link in addition to the menu if the menu is not given much value...

You are Welcome, thanks for your comments

You should be fine either way as long as there is anchor text and a link being rendered on the page.

So having both would be best ? wouldn't it ? From what I understand if I only have in content links the search engine won't understand the structure of the the website or will it understand it ?

Hello Shanidel, Jo from the Moz help team here. I've had a look at your site and I've not been able to access your robot.txt file, this is what I'm seeing in the browser https://screencast.com/t/JjQI1WTH3ni I'm also seeing this error when I check your robots.txt file through a third party tool https://screencast.com/t/pxsP9pL5 So it looks to me like may be some intermittent issues with your robots.txt file. I would advise reaching out to your web developer to see if they can check your robots.txt file and make sure it's accessible. If you're still having trouble please let us know at help@moz.com Best of luck! Jo

Not a terrible idea, but it will dilute your root domain link %. Google does give an negative attribute if your site it receiving too many links from a single root domain.

No problem, I would not emulate or try to duplicate it. You can report it if you would like to, but if they are all the exact same content and it is just the title and URL that are different I wouldn't expect them to rank high for very much longer. If they have just similar pages that are only slightly spammy, but all unique in content (although they have the same type of information), they could stay ranking high.

Good questions. I would assume it could be due to alot of uniquely generated content in a short amount of time that Google could tell was real and that page probably had a high CTR and Time on Page metrics, etc. Another theory could be that the discussion got linked to or shared somewhere that increased the discussion's thread authority in Google's eyes. It likely would have not ranked high long-term, and Google could have almost treated it like a timely, relevant news story.

Hi bridhard8, In your example, "SHOP NIKE SHOES" is the anchor text because it's the text between the <a>tags.</a> <a>Change that button text and you change the anchor text. Cheers, David</a>

No there is no harm, just keep in mind that content creation is only 50% of what matters, make sure each piece of content is properly promoted through social media, blog aggregators, publishing websites, etc. When publishing a lot of content at once, it can be easy for some pieces of content to not be properly promoted.

Thanks everyone for your input, I'll keep the link on there. your responses summed up my opinion but wanted to double check with some other experienced folks.