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I think navigation probably plays a large part, as well as website structure. If you have clear navigation with obvious subcategories you are more likely to get these pages as sitelinks. I have seen sites with no clear structure in the navigation have some strange pages picked for sitelinks - the pages were quite deep ones which kinda rules out PR or page strength. I also know that Google needs to determine that these results will be useful to a users query, so that fits in there somehow.

I always like a win-win.  Thanks!

Switch to a static URL. Search engines are becoming better at dealing with parameters, but sometimes they falter, as in your situation. And from an aesthetic and sharing perspective, the shorter static URLs are superior.

The link: command in Google only shows a small sample of the links to your site. You'll get a better (but still not complete) report by verifying your site in Google Webmaster Tools and looking at your links through there.

I agree with Anthony. This is a great topic. I went to nlpca.com and it wasn't until 2/3 of the way down the page that I actually read what NLP stands for. Granted, your target demographic may not be as naive, but a great infographic right off the bat would be a great opportunity to make it clear for people like me. I don't have any advice for making it spectacular, but you are on a great path. Let us know when you finish because I would love to see it.

You want to put out unique content. Article directories have a ton of links, are not as relevant, and as a result, have low link value. It takes a while to write a quality article. Use your time on what will have the highest return. It's best to put your content directly on your site, blog, and supplement that with guest blogging. All of it unique and high quality.

If you are using magento commerce, I can help you out. What software are you using? SSL should only be at checkout.

Here's the link http://wordpress.org/plugins/wordpress-seo/

Thanks Chris, I just used that tool. Looks great. And now allows 2500 domain checks.

Hi Brian - I can't really get behind the idea of cheap, non-targeted, non-value-add content that's purely to drive clicks for SEO. Here's my issue with that logic: Pay $3, get a crappy-mediocre article Build links to your site that come from non-authentic, non-editorially endorsed sources Earn a few rankings and start getting traffic from SEO SEO traffic is high bounce rate, low satisfaction, and low conversion The engines eventually discount your links because they're non-editorial The poor user/usage metrics from the high bounce rate (due to low content quality) affect rankings badly as well Endgame: You've spent a small amount but gained very little Compare this to high quality content tactics: Pay $1,000 to get a single fantastic article, maybe including an infographic or at least some great visuals and compelling research, unique viewpoints, an author with a brand name, etc. The content naturally attracts links, social shares, email traffic, etc. The clicks on it from all sources stay a while, read it, share it, spread it further and add more value to the site Readers bookmark, subscribe to the RSS feed (they don't want to miss more articles like this one) and come back regularly, building your traffic over time Search engines rank the content well based on all factors - links, social stuff, user/usage data, content analysis, etc. Your rankings stay steady when others drop, and you win as the engines get better at identifying the "good stuff" Users who find/visit the page think more highly of your brand and are more likely to convert, take action, etc. Endgame: 1 great article is worth hundreds of mediocre ones, and the traffic is high quality and valuable too I'd always aim for the absolute highest quality possible. A single fantastic piece of content can drive so much value to a business on the web that it's never worthwhile, IMO, to underinvest here. Just my $0.02! Also - some good posts on this topic: http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined http://www.seomoz.org/blog/debating-the-value-of-great-content

Awesome!  Thanks Emily!

Right now, the way that we value facebook fans for different clients is by looking at our analytics and conversions. How many facebook users are referred to our website from our page, how many of those make a purchase? It really depends on your business, but right now I am seeing that retailers with a facebook page gain more conversions from their facebook page; specially when they post coupon codes just for their facebook followers.

People may have been tweeting about only some of the pages, or linked to some of the pages, or maybe the bot just randomly decided to index some of them and not others?

Have you checked webmaster tools for any messages?  You still have 200+ pages indexed. I wouldn't discount the content.  There maybe something that Google doesn't like about it.  I do see a few misspellings on the home page (prooves) and cutoff words (if they don't make a cus...).  When I found you in Google, this is what Google is serving me up for a description:  "All mentioned trademarks are property of their respective owners. By using this site, you are agreeing to the Terms of Use ..." Plus side is you're still ranking well in Bing.

Perfect. thanks Dan! I know that I asked quite an open question that is likely a frustrating one to experienced SEO professional. But that kind of structure in your response really helps me to organise what in my head is a chaotic task :).