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Yup, the requirement for these kinds of links is to use nofollow on them, Roger. They're worth leaving in place (assuming you have the clients' permission) for their potential referral value, but even without the nofollow, they'd have little SEO value anyway as Google heavily devalues sitewide footer links like that. Best to be safe from having them considered manipulative by making them nofollow. If you want to add another layer of usefulness, add UTM tracking to the links so you can easily distinguish visitors from those links in your Analytics. That way you can assess how those visitors are performing once they reach your site. I'd actually recommend going one step further and creating a custom landing page that is specifically optimised for visitors you know have already seen a website you designed. Make sense? Paul

Yup, but doesn't matter. Hreflang works for this situation whether cross-domain or on a subdirectory/subdomain basis (and in fact is even more effective when cross-domain as you're also getting the benefit of the geo-located ccTLD.) P.

The WP migration plugins I'm referring to do a rewrite of the URLs in the database. And yes, this is critical to a solid migration, instead of using redirects. There are a number of WP tools for this. My preferred tool is BackupBuddy (paid- 40% off this month) as it does an excellent job of the migration and is then a top-notch tool for managing the ongoing backing up of the site, as well as helping create a staging version of the site for future dev and maintenance purposes. I've also used the free Duplicator plugin for one-off migrations, and have used Updraft Plus on occasion as well. The majority of the work is in tuning up the site after migration, and yes, making sure all the related functionality and tools have been updated as well. My timeline would look something like this: Create addon domain in hosting cPanel for new domain and enable AutoSSL certificate - 15 mins Use migration plugin to move site to new domain - 1 to 1.5 hours depending on experience Run quality Assurance testing to insure all of site and functionality is running properly under new domain and HTTPS, including updating CDN and testing forms - 1-2 hours. Review and update 3rd party tools and off-site profiles - 2 hrs Implement final DNS changes and redirection of old domain to new, add change of address in Google Search Console - .5 hr Miscellaneous, including setting up backup protocol for new domain - 1 hr (And don't forget 3-4 hours of careful monitoring and followup for any errors over the following 4-6 weeks after migration, plus earning of new links to the new domain, and getting existing links replaced with new ones to the new domain where possible.) For a total of about 6 or 7 hours for the migration work itself. You're right, a clearly laid out and well-priortised project plan for this kind of migration is absolutely essential. You need to know exactly what's going to be done, and in what order, so you can insure all necessary steps are taken. To be blunt, many devs (even really good ones) don't take into account the extra details necessary in migrations like these that an experienced SEO pays attention to. Having all the images on Amazon CDN actually simplifies the migration somewhat as those images will not have to be moved during the changeover, just have the CDN adjusted instead. The SSL should absolutely be installed on the new domain before migration - otherwise, you are going to add a lot of wasted time and complexity rewriting the database URLs a second time after the domain name change to update them to HTTPS. Paul

Hi Tom, Great question! Maybe if you see the Hs as what they are. I mean, like newspapers titles (heads). The purpose of the Hs is to give a clear clue about the content that follows. If you set a head with no further content, it is not a good UX. Also the algorithms of the search engines might qualify the page as "thin content", which will not help for getting a good PA at all. H1: Christmas 2017 Content: Santa is travelling all over the world... H2: Santa visited Australia Content: One of his first visits this year... H3: Kids were atonished Content: Santa brought amazing presents... Good luck and Merry Christmas! Mª Verónica

Great answer!

Hey Neil! Short answer: Not Yet. Martijn made a great point, this is likely something that can be done on Google's end, but currently is not a targeting option by default in AdWords. That's not to say there's not a Beta out for it, though I am not aware of one. I'd highly recommend talking to your AdWords Rep and asking if there's a similar Beta available. They will be your best source for this. Veronica's link to google's post about store conversions is the closest existing solution, but not quite what you're wanting. To achieve what you're wanting, you'll have to get store visit conversion tracking and then create an audience and target that audience; however, this will only work for your stores and does not allow you to target any specific place or business that you cannot setup store visit tracking. Hope that helps! Let me know if you have any follow-up questions and I'll respond ASAP! Regards, Trenton

Thanks Gaston for your comments! Hey Jim, First of all, apologies for the wrong timeframe, it was in fact updated on 8th January and the next expected update will be  February 26th. The Mozscape index, which powers Open Site Explorer, is still growing, and while it is large, our index doesn't cover the entire web. When we collect this data, we’re looking specifically for the most valuable links and, rather than crawling your entire site or every site, we collect this by starting our crawler on a few highest ranking sites and letting it perform a breadth first search to see what it finds. It is also possible that we found your links again, but that they did not meet our relevancy threshold and were excluded from the index. Because the Index is an automated process, there isn't one single 'technique' you can use to get picked up. The best thing you can do to help your links become re-indexed in OSE is to work on building links from sites with high Mozrank. We do recommend using a wide variety of backlink tools to get the most illustrative picture of how your site's backlink profile looks, as Gaston mentioned. OSE and Ahrefs index differently and have different purposes. Ahrefs is good for quantity while OSE is great for finding higher quality links. You can read more about how we build our index in our guide here. On a positive note we do have plans in the works to improve and broaden out the data we have in the index, keep an eye out! I hope this helps - let me know if you have any further questions! Eli

You've asked a great question, Wagada. The fact that the version of the content on Constant Contact's page has already been indexed does mean that you'll have a duplicate content challenge, but there are ways to address it. The whole problem with duplicate content is not that it generates some kind of penalty, (it doesn't) it's just that search engines then have to decide which of the dupe pages they should point to in the search results. The version you publish on your own site already has several things going for it, and you need to add additional signals to help the search engines prioritise your site's version. First, at least part of the rest of your site is probably already talking about the same topics, so there will be more relevance there than from the random topics on Constant Contact. Plus, if your newsletter is like most, it will be linking back to your site, giving the SEs another signal. The biggest thing you can do to get your site's page considered as the canonical (primary) version is to get at least a few links pointing to it. Social media links can be very useful for this, especially from Google Plus, but a solid link or two from other sites will go a long way as well. Also, make sure your page does NOT link to the CC page - that way there's a clear authority signal that only travels one way. For future reference, if you're going to publish newsletter content on your own site, there are a couple of steps to take in preparation. Publish the content on your own site a day or a couple of days in advance Use the Fetch and Render tool in GSC to help it get crawled and indexed before sending the newsletter (SEs take "first published" date into account when trying to ascertain which page to return in results.) Make sure it's strongly-linked internally - maybe even put a link to the newsletter content page on your homepage before sending the newsletter Get a few incoming links to the newly-published page before the newsletter goes out. Use the newly published page's address in the newsletter's preheader text link where it says "If not showing up well in your email, you can read this in your browser" so the dupe page actually links back to the page you want to be considered primary. Or best yet, do the above and also turn off the newsletter archive on Constant Contact altogether and make the prepublished page on your site the only version. This is the best, but obviously takes a bit more work and preparation to pre-publish. It also offers the massive benefit of delivering those newsletter viewers who do want to read in a browser to your own pages where you can induce further activity/conversions. Though it should be said that in the newsletters I've managed, very few people click the "view in browser" links anymore anyway. Hope all that makes sense? Paul

Thanks for such a detailed reply! It has helped me a ton with figure that out. I'm just going to leave the redirect in place

Thanks, Miriam Ellis

Hey there! Tawny from Moz's Help Team here.  Unfortunately, there's no way to sort by both location AND rank in a Custom Report, just one or the other. Sorry about that!  ​ That's a great feature request, though, so I'm going to pass this along to the product team. Maybe it's something we could include in future updates to the tool! ​Sorry I can't be more help right away. If there's anything else you need, just drop us a line at help@moz.com and we'll do our best to sort things out with you.

Thank you!!!! I've printed up your responses and applying your suggestions to my 2018 strategy. I've been using similar methods but this really breaks it down and gives me what I need to make an actual organized game plan going forward.

That's not going to solve your problem, vikasnwu. Your immediate issue is that you have URLs in the index that are HTTPS and will cause searchers who click on them not to reach your site due to the security error warnings. The only way to fix that quickly is to get the SSL certificate and redirect to HTTP in place. You've sent the search engines a number of very conflicting signals. Waiting while they try to work out what URLs they're supposed to use and then waiting while they reindex them is likely to cause significant traffic issues and ongoing ranking harm before the SEs figure it out for themselves. The whole point of what I recommended is it doesn't depend on the SEs figuring anything out - you will have provided directives that force them to do what you need. Paul

Ah this is good news OCD panic over Thank you for the update

Thanks Nigel

No question - the page's authority is divided up amongst all links on the page, not just the internal ones. That's why I made the recommendation I did. To be clear - you're not "losing Pagerank" for the page that contains the links. You're losing the ability of that page to pass some of it's power to other pages on your own site, by having that power sent to external sites instead. Paul

It's called an unordered list and it's recommended in cases where you want to get a rich snippet for your page. Here's a recipe I use to get the rich snippet. have an H2 with a query that triggers the snippet How to get the rich snippet add a 180+ character description after the H2 to get the rich snippet for your page and follow it with any of these: ordered list unordered list table

It's a normal process when you start to optimize your website the more specific you are, the more precise information you get. For example, when I started to optimize my website, I started using our brand keywords and the numbers were insane from 2% went to 80% of visibility, of course, it just was our main brand keywords. Things changed when I try to use generic keywords then my visibility drop off and then I started to see real numbers It is an arithmetic trick Moz Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by: Taking all of your keywords and the associated URL’s position and applying a CTR for each position. The CTRs are then summed This number is then divided by the total number of keywords. Some useful links from the MOZ Seo Learning Center Related to your question Guide to Rankings Search Visibility Analyze a Keyword

Thanks for the quick response Dave - looking forward to it!

Hi there If I remember right, this was a form of letting search engines know what URL should be ranking and getting credit for content, kind of like a canonical tag. I might be wrong here and would love to know if I am! Hope this helps! Patrick