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Apple is doing what is doing because it decided to go the subfolders way for their main website, but they obviously own also the ccTlds for brand protection and redirect them. Once, though, it was using subdomains for its ecommerce part (now they are subfolders under each country section. Actually, it is not correct to say that one solution (subfolders, ccTld or subdomains) is better than another. It all depends on the specific business needs and, secondly, on technological needs. However, it is true that when a company is starting an internationalization of its business, a better option is going with subfolders, so to give them some strength via internal linking, while not forgetting to improve the popularity and authority of the country targeting subfolders with localized link building and digital PR campaigns. On a middle/long term, though, and traffic and conversion metrics justify it, it may be better to move the subfolder to a unique domain name geotargeted to the marketed country. The reason of this choice can also be found out of the SEO world (i.e.: in the UK the marketing strategy is different than in the USA because of nuances of the same UK market or different seasonality). Regarding hosting... having a site hosted in the country the site itself is targeting is not anymore a ranking factor in International SEO since when cloud hosting became mainstream. However, it still remains a (tiny) geotargeting signal for Google, as they repeated sometimes on Twitter and Google Hangouts.

Hi David, In my opinion that approach is incorrect, non-AMP and AMP version of a page are different pages. So both of them will have their own metrics. Remember that serving an AMP version does not mean that the page has the same or better ranking signals. If that page is nor correctly optimized will perform poorly. When it comes to Moz's metrics, again they are separate pages, so their metrics will come separate. That pages with PA=1 might be too new or not properly linked so as Mozscape algorithm gets them a higher PA. I am completely confident that Moz´s team is aware of AMP and considers them in their algorithms, but  giving to the AMP version just the same score just because is the AMP is not fair and not right. Hope it helps. Best luck. GR

You can start by building general links like Forum links or profile backlinks to make the authority of the charity page just like I did for the page of Muslim charity.

Hey Adam, That's so funny because I use your basic model to predict my local volumes too.  Most of the stuff I do is local and because it's also pretty new or technical Like 'Plexr Plasma Surgery' or ' Vaser Liposuction' etc, it can be a real struggle because sometimes it's not even there in the indexed words from the big tools. But you can augment your data with more sources.  For example looking inside search console at the amount of traffic a certain keyword is getting and then looking at the average position CTR's for that particular word.  This is a very rough guide.  But then you can add another data dimension which is looking at the the national rankings for more obscure keywords with your favourite competitive analysis tool and then figure out almost what the 'total search' is for that word and divvy it up using rough data from Google trends for your location. Google trends is your friend because If I can see that 'Botox' has a certain amount of national volume (probably pretty accurate) then I can compare it to 'facial filler' and model the two because people who have heard of Botox will also have heard of filler and are in the rough same demographic. So it's all guesswork but educated guesswork.  And I recently predicted traffic for an 'Icon' white spot treatment page this way.  (this gets the patchy flouride spots off your teeth after braces.)  I made my page and used the main Icon website visitors from SEM Rush - minus dentists to give me customers actually searching and then used google trends to figure out how much of that pie Liverpool was going to get as opposed to London or the rest of the world and the results are pretty accurate.  Like spookily accurate. I'm certainly not a mathematician but I can use a calculator and my gut feelings.  I think It's from forecasting in business (we're really good at that now) that's given me some ability to forecast in other areas too.  You just need to verify the datasets from as many independent sources as possible and discount or give extra credence to certain ones over others using your intelligence. But the best way is to build a page (and because it's a random of low vol keyword you can rank 1-3 overnight and see how many visitors you get.  Shoot first ask questions later.  What's the worst that can happen?  You made a nice page for your visitors to read.  Some of my best performing content I got this way.

Hey Adam, Thanks for reaching out! Would you be able to write in at help@moz.com and we will be able to assist you further with regards to your payment question. Looking forward to hearing from you, Eli

Short answer; I think you  can get more value from an H1 tag, so its a small SEO issue. However, it really depends what image you're talking about. Is this just a logo? If so it doesn't adequately describe page content in a way that people or search engines can understand. Regardless, putting that image in an H1 tag does nothing for the image. H tags should display a hierarchy. As James mentions above, H1 tags should contain an editorial description of the page; a headline, this is best for usability (which trickles down to SEO impact). Anecdotally I've found keywords in H1 tags to have greater sway over page relevance than keywords in body copy. They are certainly one of the areas I pay more attention to. Despite that, it's not unusual to find logos in H1 tags, especially on homepages. But I'd encourage you to consider putting that H1 tag around a keyword optimised mission statement/heading on your homepage instead. The logo can remain visually as prominent. Ranking for your companies name is rarely hard so why have the code focus on that? What about standards? Well interstingly w3c uses img in an H1 tag. With an alt tag of "w3c". That will be machine readable, but not very helpful as a page heading. Then again w3c goes on to use h1 tag for its page titles as well thus committing the sin of multiple H1 tags. Only thing of relevance they say is that you can include HTML in an H1 tag, so one option is an image and text. In summary; one H1 tag per page the right place in the hierarchy (with h2 etc) keyword optimised but not spammy/stuffy (for deeper pages consider long tail kewords) Short, descriptive and engaging text* *for example mission statements should say who the website represents, what they do and why they're special. Ideally in less than 20 words; think snappy newspaper headline. Answer user intent!

That's just laziness on their part, they should update to have an H1 on every page.

What John says, it's totally a rip-off and definitely not a site that Moz is owning.

Having the same issue. I have numerous dofollow backlinks from high DA  sites and also from some of the best ranking legit directories in the industry yet they are nowhere to be found. I understand that "not all" will be found but "none at all" is very disappointing.

No problem! I have seen a case before where one of the pages on the Moz website had a PA of 1 (perhaps it was a very new page!) Eli

Good luck!

You need to re-upload the existing disavow file to the new HTTPS-verified Google Search Console Property, James. That's the only one that needs to be maintained going forward. Paul