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This is probably more of a ranking authority problem, rather than an indexation problem. If you can force Google to render one of your category URLs within its search results, then it's highly likely the page is indeed indexed (it's just not ranking very well for associated keywords) Follow this link: https://www.google.co.uk/search?q=site%3Askirtinguk.com%2Fproduct-category%2Fmdf-skirting-board%2F As you can see, the category URL which you referenced is indexed. Google can render it within their search results! Although Google know the page exists and it is in their index, they don't bother to keep a cache of the URL: http://webcache.googleusercontent.com/search?q=cache:https%3A%2F%2Fwww.skirtinguk.com%2Fproduct-category%2Fmdf-skirting-board%2F This probably means that they don't think many people use the page or that it is of low value. What you have to keep in mind is, lower value long-tail terms (like product keywords or part number keywords) are much easier to achieve. Category terms are worth more in terms of search volume, so competition for them is higher. If your site ranks for product terms but not for category terms, it probably means your authority and / or trust metrics (as well as UX metrics) may be lower. Remember: Google don't consider their ranking results to be a space to advertise lots of companies. They want to render the best results possible for the end-user (that way people keep 'Googling' and Google continue to leverage revenue from Google AdWords etc) Let's look at your site's domain-level metrics and see if they paint a picture of an 'authoritative' site which should be ranking for such terms... Domain Level Metrics from Moz Domain Authority: 24 (low) Total Inbound Links: 1,200+ Total Referring Domains (much more important than total link count!): 123 - This is too many links from too few domains IMO Ranking keywords: 38 Domain Level Metrics from Ahrefs Homepage URL Rating: 11 (very low) Domain Rating: 11 (very low) Total Inbound Links: 2,110+ Referring Domains: 149 - Again, the disparity here could be causing problems! Not a diverse backlink profile Ranking Keywords: 374 (Ahrefs usually finds more, go with this figure) SEO Traffic Insights: Between 250 and 380 visits (from SEO) a day on average, not much traffic at all from SEO before November 2016 when things improved significantly SEMRush Traffic Insights (to compare against Ahrefs): Estimates between 100 and 150 visits from SEO per day. This is narrowed to UK only though. Seems to tally with what Ahrefs is saying, the Ahrefs data is probably more accurate Domain Level Metrics from Majestic SEO Trust Flow: 5 - This is extremely low and really bad! Basically Majestic track the number of clicks from a seed set of trusted sites, to your site. A low number (it's on a scale of 0 to 100 I think) indicates that trustworthy seed sites aren't linking to you, or that where you are linked - people avoid clicking a link to your site (or visiting it) Citation Flow: 24 - low but now awful What do I get from all of this info? I don't think your site is doing enough digital PR, or making 'enough of a difference to the web' to rank highly for category related terms. Certainly the site looks very drab and 'cookie-cutter' in terms of the template. It doesn't instil a sense of pride in the business behind the website. That can put people off linking to you, which can cause your SEO authority to fall flat on its face leaving you with no ranking power. A lot of the product images look as if they are fake which probably isn't helping. They actually look at lot like ads which often look a bit cartoony or CGI-generated, with a balance between blue and white (colour deployment). Maybe they're being misinterpreted as spam due to Google PLA (Page Layout Algorithm). Design is not helping you out at all I am afraid! So who is ranking for MDF skirting board? The top non-PPC (ad-based) result on Google.co.uk is this one: https://skirtingboardsdirect.com/products/category/mdf-skirting-boards/ Ok so their content is better and deeper than yours (bullet-pointed specs or stats often imply 'granular' content to Google, which Google really likes - your content is just one solid paragraph). Overall though, I'd actually say their design is awful! It's worse than the design of your site (so maybe design isn't such a big factor here after all). Let's compare some top-line SEO authority metrics on your site against those earned by this competitor skirtinguk.com Domain Authority from Moz: 24 Referring Domains from Moz: 123 Ahrefs Homepage URL Rating: 11 Ahrefs Domain Rating: 11 Ahrefs Referring Domains: 149 Majestic SEO Trust Flow: 5 Majestic SEO Citation Flow: 24 Now the other site... skirtingboardsdirect.com Domain Authority from Moz: 33 (+9) Referring Domains from Moz: 464 (+341) Ahrefs Homepage URL Rating: 31 (+20) Ahrefs Domain Rating: 65 (+54) Ahrefs Referring Domains: 265 (+116) Majestic SEO Trust Flow: 29 (+24) Majestic SEO Citation Flow: 30 (+6) They beat you in all the important areas! That's not good. Your category-level URLs aren't Meta no indexed, or blocked in the robots.txt file. Since we have found evidence that Google are in fact indexing your category level URLs, it's actually a ranking / authority problem, cleverly disguised as an indexation issue (I can see why you assumed that). These pages aren't **good enough **to be frequently indexed by Google, for keywords which they know hold lucrative financial value. Only the better sites (or the more authoritative ones) will rank there A main competitor has similar design standards but has slightly deeper content and much more SEO authority than you do. The same is probably true for other competing sites. In SEO, you have to fight to maintain your positions. Sitting back is equivalent to begging your competitors to steal all of your traffic... Hope this analysis helps!

You should write your description in a way that will make people want to click on your link when they see your description in the search results. But be aware that Google won't necessarily pick your description to show—it shows what it thinks best matches what the searcher is looking for. If your description is heavy on keywords that are not on the page and does not contain words that reflect the content of the page, it probably won't get shown.

I have a simple question to the experts: If we go with 301 Redirect < links from Forbes, Bloomberg& other big sites > can improve DA?

Hi Kane, I tried this method, and I can indeed change the titles but I can not select to not show them at all. I tried adding a space, and in Chrome no title texts show then, but in Edge and FF, a blank space is shown when hovering over the navigation tabs. I suppose there is only one way to not show title texts at all, being an override in the code. Unfortunately, I am not a coding expert. I chose to fill in some appropriate title texts, which also helps (a little bit) for my SEO.

Hi there, Jo from the Moz help team here. You're right that Spam Score is based on the 27 factors outlined on our Help Hub. Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google. Spam Score is based on our machine learning model which identified 27 common features among the millions of banned or penalized sites in the data we fed it. Which of the 27 features your site triggered isn't currently available. You'll need to look at the 27 features listed in this article and review your own site to see what you could change to improve your site's score. I hope this helps! Jo

You would use hreflang tags: https://moz.com/learn/seo/hreflang-tag

Hey, thanks for reaching out to us! The best way to accomplish this would be to use the Keywords by Site tool and then navigate to ranking keywords.  You would not be able to bulk upload these, you would need to run each domain separately.  This will return keywords ranking for URL and search volume.  For linking domains, you would also need to run a separate search in a different tool called Link Explorer.  That tool focuses on link data. The tool also will not bulk import keywords and then export suggestions for each keyword, you would need to run a keyword query for each keyword to get that data back. I hope that to answer your questions, if you need further assistance, feel free to send us an email at help@moz.com

Hey there, thanks for reaching out to us! Entering a keyword either nationally or with a specific location will have different rankings.  Its really up to you how you want to track those keywords.  If you are unsure, you can also track a single keyword both nationally and locally, it will just count as two keywords towards your limits. Hope that helps, let me know if you need anything else.

Thanks guys, some helpful tips !

Hey, Thanks for reaching out to us! Unfortunately your screenshot/attachment is not showing up here. Would you be able to contact us at help@moz.com so that we can look into this issue. Thanks, Eli

Roman, I'm a newbie to SEO and reading this thread along with tons of other material.  I just wanted to thank you for taking the time creating all these in-depth answers.  They are very helpful!!  I've heard all this content before, but haven't fully put it together in my head yet.  So this case study is helpful and valuable.  Thanks again!

This was very helpful, thank you!

Wonderful! So glad I was able to point you to a good resource

Hi Jaward, Don´t know any case where a tool does't show a meta tag when its present and there are no blocking issues. As what it regards to thar site: https://nationalcarparts.co.nz/, there is nothing to worry about. Performing a site: in Google it returs pages with proper title and meta description. Also using Screaming Frog it also found titles and meta tags. Check the attached image. Hope it helps. Best luck. GR KtyB5su