Does anyone have PPC management software recommendations?

[magicrob]

I'm looking to launch and track campaigns for 3000 products with each ad group focusing on a specific product. I'm used to using AdWords Editor and Excel for Search and Display campaigns in AdWords.

I'd like to hear from someone with experience in Acquisio, Kenshoo, Clickable and any others, the sorts of accounts and benefits.

Thanks

[HyperOffice]

While you may think of ReachLocal as an outsrouced PPC provider, they do include some excellent tools to manage PPC

[magicrob]

their website doesn't give me enough information. What experience do you have with them?

[KeriMorgret]

Can you give us a rough range of your monthly spend? That can also help with recommendations. Some providers have a minimum monthly spend before they'll even talk to you.

[damionbrown]

HyperOffice, this is possibly the single worst piece of advice I have ever read on this board.

Reach Local, stay away, this is 100% not what the original poster was asking about!

[DavidKonigsberg]

I like kenshoo but it is pricey

[magicrob]

£10k to £30k per month

[M_8]

I have used, clickable, wordstream, kenshoo, acquisio and marin.

I have used others not even worth mentioning. On your budget it looks like you qualify for Acquisio, wordstream and clickable..

The superior of these software are kenshoo and marin but you need a budget of over 100K a month. Marin just launched their pro version which is 5% of ad spend for advertisers spending less then 100K.

For kenshoo which is rated #1http://www.topseos.com/rankings-of-best-ppc-bid-management-software if you are under 100K they will refer you to one of their partners.

set your goals clearly, if you want to track attribution and path to conversion only marin, kenshoo have a solid understanding of this, acquisio has had it for the last few months. With kenshoo you can manage your ads thru watchdog which is directly connected to the websites inventory.

If you just want to manage everything centrally than wordstream or clickable will do.

If i was you i would definitely do a demo with at least 5 of the companies on the topseos list.

Hope this helps.

[scanlin]

I'd also like a suggested vendor or tool for a smaller account, $1K-$2K/month ad spend. I'm willing to put in the time, but I just want a tool where I can manage multiple search engines (+ maybe FB, but that's optional) in one place. If I change an ad's text, or the max bid for an ad, I'd like it to automatically update Google, Bing, and Yahoo all at once. Need a central place for a do-it-yourself PPC person (me). Thanks!

[M_8]

I agree with you on reach local.....

you'll have better results your self.

I originally suggested kenshoo, acquisio and marin but they are very pricey, definetly worth the investment if you were managing over $75K a month.

if you want to save try clickable or wordstream.

[Robert_Nemec]

We are looking for such kind of solution too. Except of mentioned above we are considering the start-up AdBooster which looks extremely fine.