URL Structure

[walidalsaqqaf]

Hi Guys,

I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions.

The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories:

• Shopping category aggregates all products related to feeding
• List category aggregates all lists related to feeding
• Question category aggregates all question and answers on feeding

So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines:

• /shopping/feeding
• /baby_list/feeding
• /ask/feeding

Would love to hear your points of view on this.

Thanks!

Walid

[PH292]

HI Walid - It is difficult to give a concise answer without seeing the complete URL howerver, my one tip would be when you are listing "feeding" for example - it could be feeding anything so you could have (based on your research of course) for example

/shopping/baby-feeding

/shopping/toddler-feeding

that way it becomes a bit more optomized and surfer friendly

If the key part of the URL left you in no doubt then you could have

/feeding-tips

/feeding-products

/feeding-accessories

Hope that helps

[walidalsaqqaf]

Thanks for your prompt reply PH292.. but lets assume that you have those same topics for Lists and Asks so for example you could have:

/shopping/toddler-feeding

/list//toddler-feeding

/ask/toddler-feeding

Still not sure if this is the best approach for a URL Structure

[PH292]

Hi Walid - if that is what your landing page is about then I believe it won't be a problem (anyone else have a view?), and is "what is says on the tin" - Just be sure to keep your page titles, meta descriptions etc different though.

Hope that helps

[krissy-cca]

I would stick with:

• /shopping/feeding/
• /baby-list/feeding/
• /ask/feeding/

I believe a visitor should be able to pretty much guess the URL if they know what they want. That's how I tend to come up with mine. If I want to shop I may write shop or shopping and then I'd go on to maybe baby feeding or just feeding and then I may want a bottle so bottle goes next; so you're on the right track.

[PH292]

I was not only considering the visitor who can guess, but also Google. Perhaps by being less specific with the category "list" meant that it could further divide into premature / newborn / toddler etc as the market dictates.

Just a thought

[KeriMorgret]

Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?

Thanks!

[signsny]

Hi,

I agree with your suggestion. This is the best way of doing your new urls.

• /shopping/feeding/
• /baby-list/feeding/
• /ask/feeding/

Thanks

Tahir