What Can I Do To Improve The SEO of My Site?

[kenturley]

We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that.

If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing.

Website is www.storageunitsoftware.com

Thanks in advance.

[Casey_Bryan]

Hi there!

I remember seeing this Whiteboard Friday by Rand which may provide some food for thought: https://moz.com/blog/why-pages-rank-poorly

While your pages aren't ranking overly 'poorly' it may spark some ideas.

As you mentioned looking into building up the backlinks to these pages both internally and externally is a good strategy. Hopefully the above may give you some new avenues to look at.

Cheers,
Casey

[martinxm]

Hi kenturley.

The tips that I follow are the following:

1. Useful, high quality, relevant content
2. Page load speed
3. Image optimization
4. Header tags
5. Outbound links
6. Different multimedia
7. Broken links
8. Readability
9. Layout and formatting
10. Contact us page
11. Site architecture and navigation
12. Mobile optimization
13. Social sharing

I hope you help.

[Roman-Delcarmen]

Ok this is your website
www.storageunitsoftware.com

• Domain Authority --> 40
• Linking Domains --> 975
• Inbound Links --> 15.9K

This is your keyword
self storage software

First of all, let's evaluate your optimization level for this specific keyword
Moz Pro > Project > On-Page Grader
The results show me a Page Score of 92

Some aspect that you can improve

Add your keyword to the page title and your header _(honestly, I don't think that will work but it will not hurt you)_Now let analyze your keyword self storage software

Moz

• Difficulty: 30
• CTR: 53%
• Volume: 101-200

Ahrefs

• Difficulty: 24
• Volume: 450
• You'll need backlinks from ~27 websites to rank in top 10 for this keyword

Semrush

• Difficulty: 46.98
• Volume: 320

Now let's analyze your anchor text, keep in mind that content and links are the most relevant ranking factor on every SEO campaign, Content because if the content is weak even with great link building you will lose your rank, you can get the top 1 and then lose it and Link Building because Google basically its a script that follow links, if there is no link there is no value.

Analyzing your case your TOP ANCHOR TEXT, it's obvious that they have no relevance to the keyword that you want to rank on this case self storage software, even your internal links has no value or relation to what you are

**let's take the top 5 anchor phrases from external links > Moz Report **

• _[no anchor text] _
• easy storage solutions
• make a payment
• pay online
• rent now

Ahrefs shows me similar results your anchor terms does not match with that keyword, just to make sure I ran an audit with Semrush and showed me similar results.

I mean, you can not expect to rank for the keyword self storage softwareif your internal and external links use anchor text such as view website, rsmedia or even worst no anchor

So how you can fix it?

Work on your site structure

You need to create an internal links structure to improve your visibility for the keywords that you want to rank basically, you will run a link building campaign in your own site using the anchor text as keywords.

Work on link building and outreach

You need to run an outreach campaign, basically, you will create a content campaign related to the topic that you want to rank this case self-storage software, and then outreach other blog and pages related to your audience and users. Another good alternative is to reach out to the owners of the sites who are linking to your site and improve the anchor text, there are a lot of links without anchor text

I made a quick research and found 114 tech blog who accept guest posting. These are some real examples of what Im talking about.

_**https://venturebeat.com/**_
Domain Authority --> 91
Submissions Page
_https://venturebeat.com/guest-posts/_

_**https://www.kevinmd.com/**_
Domain Authority --> 66
Submissions Page
_https://www.kevinmd.com/blog/heard-social-medias-leading-physician-voice_

_**http://www.sitepronews.com/**_
Domain Authority --> 68
Submissions Page
_http://www.sitepronews.com/call-for-writers/_

Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs_

This is a real and actionable plan, keep in mind that I do not know your competition and how is their performance, but with this advice, you can start to compete.

If the answer were useful do not forget to mark it as a Good Answer CHEERS and Good Luck

[martinxm]

Wow! Good job!

[Roman-Delcarmen]

Thank you : )

[emmamathandmovement]

Hi Roman,

Thanks for the great info. For the keywords you want to rank for on a page, should you be using those exact same keywords in the below format? Do you use the same keywords in the anchor text? Or should you be using as many different and good (appropriate keyword difficulty, volume etc ) keywords as possible in this format?

3 keywords max:

<url>www.mysite.com/my-keyword-phrase</url>

<page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page>

2 keywords max:

keywords in my headers

2 keywords max:

keywords in my headers


<focus keyword="">1 with Yoast</focus>

<anchor text="">Primary Keword-Secondary Keyword phrase (link to another page on your site) </anchor>

For Anchor text, you said this is a previous comment:

"Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs"_

So that is why I thought one might want to have different highly ranking keywords in the above format.

Excited to see what you have to say!

Emma