My company is redesigning their site, and is re-tooloing some of the product and service keywords. How should we approach SEO of the new site?

[Apptixweb]

SEO

[GeorgeDavis]

Hi Gary,

Reading these two resources should give you a good idea of where to start :

• Perfecting Keyword Targeting & On-Page Optimization for SEO
• The Beginner's Checklist for Learning SEO

Good Luck!

[dignan99]

Having a good understanding of the site navigation and how internal page rank is passed is well worth it if you are doing a complete redesign.  Something I just came across may also be worth reading:

The New Page Rank