Link Building with a Scholarship

[Atomicx]

One of my clients is using a scholarship to build links. We have a nofollow PR campaign getting ready to start and are doing some social marketing for the scholarship page on the site.

We are also trying to get backlinks from highschools and colleges that link to scholarship opportunities. So far this has been a slow process. Does anybody have any advice for speeding any of this up? Has somebody ever done a campaign like this before? Is there some kind of database with financial aid contact info for a lot of schools?

I contact a lot of schools and always tend to get put on the backburner.

[William.Lau]

There is probably a better way, but I do know that BuzzStream has a search feature that gathers a bunch of sites for you and allows you to contact all of them with contact information. Of course you will have to filter them to get a higher response rate but that is one way to gather a bunch of sites quick.

A free method would be to search Google for .edu sites only with financial aid pages.

PR campaigns would be good as well.

[EGOL]

Some info here...

http://moz.com/community/q/creating-a-scholarship-for-seo

[KeriMorgret]

There has been discussion of this before, and one thing that stands out to me is the legal requirements that are involved with the scholarship itself and making sure that it's not biased, breaking any state laws, etc. It sounds like you may already be passed this point, but just wanted to also bring that up.

[jampaper]

"One of my clients is using a scholarship to build links. We have a nofollow PR campaign getting ready to start and are doing some social marketing for the scholarship page on the site."

I know this is months old, but if I am reading this correctly, you want the links to your scholarship page to be nofollowed? Why is that?

[Atomicx]

I said the links from press releases were nofollow.

[BlueprintMarketing]

As somebody who just finished building a scholarship program that I must say for outweighs the SEO benefits and honestly that is how it should be. The scholarship they should not be based on what we can get out of it.

Having said that doing the right thing sometimes does have its rewards.

in the 15 days since this has begun I am over the moon in how we are able to help people as well as our clients from my point of view right now it is a win-win.

All the best,

Thomas