What do I do about multiple listings for doctors on InfoUSA?

[jargomang]

I'm doing local SEO for a chiropractic clinic that has four chiropractors.

On InfoUSA and therefor on CitySearch, Insiderpages, Healthgrades, etc, there are individual listings for each chiropractor with the clinic's name, address and phone number.  Google places pulls reviews from those other sites and I don't think they will make the connection on the listings.

The tricky thing is that health-care review sites such as healthgrades.com have reviews for doctors and not for clinics necessarily.

What's the best way to organize this?  Should I get all of these listings consolidated into one listing for the clinic in general that has the same info as the Google Places listing?  Should I get the individual chiropractor listings deleted?

[Red_Mud_Rookie]

I would get the clinic its own listing and then one for each of the chiropractors because some users may look specifically for a particular chiropractor. Having a listing for both the chiropractor and the clinic they work in probably contributes to the overall "local authority" of the clinic and the chiropractors.

I would also make sure that the content used to describe each is distinctly different.

One catch though... do they all use the same phone number? That could be a problem with verification.

[jargomang]

I just noticed this right now:

Google seems to have figured out that two of the doctors' Google Places pages are related to the main Places page because they share the same reviews.  The two other doctors for some reason have no reviews and don't seem to be connected.  It seems Google is seeing them as related listings (they all have the same business name and URL connected to the listing).

For that reason, I'm not sure if putting different info in all listing would be a good idea.

[Red_Mud_Rookie]

Yes. It looks like it might be best to consolidate with one outstanding listing. If they are under the same business name and URL then I think you have no choice.

If you list the practitioners at or near the top of the description then you will help the listing when people search for the individuals.

[jargomang]

Thanks for your help.

By consolidate the listings do you mean delete the individual doctor listings or let Google do its consolidation that it seems to be trying to figure out?

As i mentioned in my original question, health care review sites such as healthgrades.com do reviews on a per-doctor basis and there is no ability to leave reviews on clinics.  As long as Google can figure out the doctor reviews are traced back to the clinic's main listing I think I should just leave everything as-is.

[KeriMorgret]

Hi Jason,

I'm following up on older questions that are still marked unanswered. Did you figure out what to do here (and if so, what did you do) or are you still looking for some advice?