The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Keyword Research
    4. Is there a better keyword tool than google's adwords keyword tool?

    Is there a better keyword tool than google's adwords keyword tool?

    Keyword Research
    18 10 5.4k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • adriandg
      adriandg @adriandg last edited by

      Probably because they've realized this and act accordingly. take adwords keyword volumes with a grain of salt. or perhaps they have another tool to cross reference??

      1 Reply Last reply Reply Quote -1
      • Gyorgy
        Gyorgy @adriandg last edited by

        Are you checking broad or exact match phrases?

        car insurance and insurance car are equal because these are broad match types

        [car insurance] and [insurance car] are very different because these are exact match types

        Numbers are rounded in order to make them easier to read and manage. 195,000 is easier to read than 194,793 and that slight difference doesn't really matter. Same with 590 and 587.

        The "reliable source" you linked is a forum where an unknown person posted a message. That is not something I would rely on. Read more about SERP CTR and check your website's data and you will see that the numbers are roughly correct.

        1 Reply Last reply Reply Quote 5
        • EGOL
          EGOL @adriandg last edited by

          Thumbs up!

          I have heard lots of people complain about the tool giving high numbers and then when you point out that they are looking at broad match numbers they realize their error.

          1 Reply Last reply Reply Quote 1
          • adriandg
            adriandg @adriandg last edited by

            thank you for pointing out our mistake.

            cheers,

            storwell

            1 Reply Last reply Reply Quote 1
            • KeriMorgret
              KeriMorgret last edited by

              For a time (October-December 2010, if not earlier), the AdWords Keyword Tool was ignoring keywords that were not commercial in nature, and there was much outcry from the community. For the following two links, the first link is from when they removed non-commercial intent and lists several keyword alternatives. The second post is an update, with information about how Google has improved their keyword tool. This may be one of the reasons you've heard people say not to trust the results.

              http://www.aimclearblog.com/2010/10/07/r-i-p-google-keyword-tool-long-live-seo/

              http://www.aimclearblog.com/2010/12/21/safe-for-seo-hacking-fixed-google-keyword-tool/

              1 Reply Last reply Reply Quote 3
              • shirleylxu02
                shirleylxu02 @adriandg last edited by

                But i do face some weird data from Google Adword tool yesterday. For 2 most generic Japanese keywords ラップトップ(meaning laptop) & ノートパソコン(meaning notebook), I searched both exact & broad in Japan country and Japanese language, Google adword gave me no result for exact & broad ラップトップsearch and no result for exact ノートパソコン. This result makes no sense to me at all. Have anyone come cross this before?

                1 Reply Last reply Reply Quote 0
                • blac6789
                  blac6789 last edited by

                  I read that the google keyword tool is only applicable to their paid results.  I was finding completely different results when using the wordtracker keyword tool.

                  matt-14567 1 Reply Last reply Reply Quote 0
                  • Robin_Jennings
                    Robin_Jennings last edited by

                    I find Google Adwords a great tool for the most part.

                    One thing I have noticed though is Google Places is being tweaked almost daily and some days a keyword I'm chasing will be #1,2,3 organically but is so far down the first page behind all the Google Places listings that chasing that keyword is next to useless (unless they rearrange Google Places again).

                    Learn from my mistake- do your keyword research and then Google the term when you're logged out!

                    1 Reply Last reply Reply Quote 0
                    • matt-14567
                      matt-14567 @blac6789 last edited by

                      I realize you posted this almost a year ago, so my reply is going to seem random. I found this thread through a search because right now I'm considering trying Wordtracker's paid keyword research tool and wondering whether it's worth the money. I use AdWords right now, but sometimes I question the results for the exact reason you mentioned.

                      Anyway, I just wanted to ask: In your experience, is Wordtracker's paid tool better than AdWords for keyword research?

                      Thanks and sorry this is so out-of-the-blue.

                      1 Reply Last reply Reply Quote 0
                      • annomd
                        annomd last edited by

                        Google don't give exact numbers and don't get specific about what the numbers do represent, but it is very handy to compare phrases - which is more popular, etc. - in deciding which to use on your site. The main reason why I didn't Wordtracker a few years ago was that I needed to know usage based on location and, as far as I know, Google is the only one that can give that kind of detail.

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post
                        • What's the best Keyword Tool in everyone's opinion?
                          Paddy_Moogan
                          Paddy_Moogan
                          0
                          3
                          59

                        • Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
                          Kevin_P
                          Kevin_P
                          0
                          4
                          372

                        • What's better, lots of keyword targeted pages or fewer pages with more traffic going into them?
                          j.royal
                          j.royal
                          0
                          2
                          147

                        • Google Keyword Tool: What is considered a unique keyword?
                          Alchemist23
                          Alchemist23
                          0
                          4
                          1.6k

                        • What's the best keyword tool for discovering regional/metropolitan area keywords?
                          MiriamEllis
                          MiriamEllis
                          0
                          3
                          2.8k

                        • Strong Keywords with Zero Returns in Google's Traffic Estimator
                          evolvingSEO
                          evolvingSEO
                          0
                          2
                          800

                        • Article rewrite tools: do they really do the job to meet google's requirements?
                          sarenausa
                          sarenausa
                          0
                          7
                          1.0k

                        • Keywords and the role of 'in', 'for', 'to' and plurals
                          AlanBleiweiss
                          AlanBleiweiss
                          0
                          2
                          871

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy