Strong Keywords with Zero Returns in Google's Traffic Estimator

[holdtheonion]

Hi:

I have a dilemma and have not been able to find a good answer anywhere - and I have looked.

• Gather up a bunch of keywords from Google's Keyword Tool that have tens of thousands of queries per month for local and global.

• When I plug the same keywords into Google's Traffic Estimator, even with a high bid (over $2) and a high daily budget ($50-100), I get all zeros returned from Traffic Estimator for columns Estimated Average CPC; Estimator Ad Position; Estimated Daily Budget, etc.

Can someone please explain why this is the case? Is it because the keywords themselves, despite in some cases having hundreds of thousands of monthly searches, are low competition and therefore have no real value in Adwords?

Thanks for your input and views,

Phil

[evolvingSEO]

Hi Phil

Are you using exact match or broad match for the keywords?  Phrase or exact might give you a more realistic search volume.  Also, the CTR can be very low for Adwords.  Is that zero for estimated daily clicks?  It sounds like you'd only be getting 50-100 impressions a day.

-Dan