Guest Blogging Questions

[activitysuper]

Hi a few questions,

1. Is a anchor link in the body better then in the byline?

2. If 2 links are in the body will Google only count the first link?

3. Do you need a unique byline for each guest post, will having duplicate bylines not work as well as unique?

Cheers

[Cornel_Ilea]

Hi,

1. An Anchor text is better than a byline

2. If the 2 links are pointing to the same page, yes only one counts, the first one.

3. Duplicate byline will not help if they point to the same page.

Cornel

[MoosaHemani]

Ok it seems like you are looking Guest Posting from the link angle only…

1. 1. Anchor in Body is better than Byline

This is true but not only because of the juice transfer ratio but because of the fact that guest posts are read by real people so while reading there are more chances that they will go though that link as well and might consider linking to it… so in a way there are chances to convert that one link in to multiple….

1. 2. 2 Links in the same URL?

Yes Google will count the 1^st one if Blog Post will target 2 links point the same URL.

1. 3. Duplicate Byline

Honestly I have used the duplicate bylines and I personally don’t think it has a significant impact on links that are pointing out to your desired location… link juice will still be passed!

[activitysuper]

Thanks,

I have been reading lots on the subject, especially this post by Neil Patel, he runs kissmetrics and crazyegg both are great tools so im guessing he knows what he is talking about.

http://www.quicksprout.com/2012/04/02/how-to-build-links-through-guest-blogging/

He does mention the further up the link the more juice is passed, so if the blog has the byline at the top, this is a lot better then the bottom?

@Moosa How well does guest blogging work for you? Do you think of it as your best method?

Cheers

[Cornel_Ilea]

If you have your byline on top and your anchor text link will point to the same page, Google will count your byline and not your anchor text link which is not ideal.

[activitysuper]

My anchor text link is in the byline.

Structure as follows:

Title of post

Article Content

Byline (containing anchor text link)

Sometimes the blog owner allows 2 links, so I structure like this:

Title of post

Article Content (containing anchor text link)

Byline (containing a brand name link)

But most of the time it's only 1 link, so Neil Patel is saying this is best:

Byline (containing anchor text link)

Title of post

Article Content

[MoosaHemani]

I do agree with Neil to a higher extent but as far as the SEO bubble is concern there are few countable blogs I know that offer byline at the top…and to be really honest the DA of the domains are not really impressive (in most cases not all)

Guest Blogging words well for me because the KPIs were different for me… I am compiling a detailed post that will be live in the next week that features everything that Guest Blogging offer… it really depends what you are looking for from your Guest Blogging activity…

If SERP rankings are your ultimate concern… I believe targeting the good blogs and write solid posts can really help you achieve your target.

[activitysuper]

So your using it for driving traffic (relevant visits)?

I was thinking of using it for driving social signals, which in turn help SERPs.

Picking blogs which have lots of social following and social sharing of the articles and pushing them through to my own blog in the hope they share there as well.

Ever done anything like this before? Using guest blogging to help your own social signals?

[MoosaHemani]

Increasing your own social value though Guest Blogging is possible but it’s sounds like a BIG plan to me… you should write for known industry blogs and be active on social medias, build new connections, share others stuff and slowly and gradually you will see your social value will increase… (obviously if you want to stay natural while increasing your social value.)

[KeriMorgret]

Keep in mind that the people who approve guest blogs may not accept a post that starts out with "While I was sitting in my payday loan shop in Los Angeles I got to thinking about how wallpaper influences the mood of a living room". However you write your post, you want to do it so that it makes sense in the context of the post and doesn't scream "hey, I wrote this post solely to get a link".

[MoosaHemani]

I Agree with Keri that your posts should be high quality and focused to provide information to user instead of getting a link from the desired anchor text!