Should you guest post on a site with no quality links?

[ProjectLabs]

Suppose a site is related to your industry and has a relatively good domain authority of 49. However when you look at their link profile it is mostly directories and they don't seem to have any natural links from quality sites. Would you still take the link if they offered to publish your guest post?

[ATMOSMarketing56]

Absolutely I would. If your entire link profile was made up of these sites that would be a different situation. But if it has a high DA/PA, and it's in a related niche, then I definitely would.

[JamesNorquay]

Directories are not that bad if they are related to the site, I would look deeper into the link profile, to me it sounds like a decent site if their is numerous quality content and they also have a decent amount of traffic and keywords driving traffic to the site I say go for it.

[NakulGoyal]

If they have good content, unique and not spammy looking content, I will take the link. I would also look at the kind of sites they are linking to and as long as it's all good, closely related and there's no junk in there, it's a good link in my eyes.

I would also make sure that majority of my links are not coming from guest blog posts, that's what I would worry about more. Just making sure the link profile is as natural as possible. And don't always do anchor text links only.

I hope that helps.

[RDK]

Sure would.

1. Nothing lives or dies by a single link (spam or not).

2. If you have a link profile that doesn't elicit the red flag, those few links from spam-ish sites with descent authority seem to help out in my experience.

3. It's in your industry, so even a cookie-cutter 'directory' has it's place when it is highly relevant.  It's still an effective way to build links no matter what the fear-mongering SEOs say

[loopyal]

Three good answers.

As you know, it is hard to get quality links, so they have experienced the same problem as everyone else. If the directory links are relevant, and there are no egregious ones, it isn't likely to do you harm.

In addition, you can't see all of the links the site has, so you don't know if there are better links or worse links also.

With a DA of 49, it can't be too bad, so if it is in your industry and you already checked out the other content and you didn't find any bad outgoing links, then it looks like a good opportunity.

[DougRoberts]

It's not just about getting links to boost your rankings. Think about the potential referral traffic too. A great blog post on a site relevant to your niche can send you well qualified traffic that converts well. At the end of the day, it's not traffic the site needs - it's business. Also think about your positioning - If you visit a bunch of sites about fly fishing and see guest posts from the same person on just about every site you visit, you're going to think that they are more likely to be an authority on the subject. Just make sure the articles are good! Don't just cobble together a low value blog post just to get the link. Think about your positioning, think about the particular audience of the site and create something worth reading. If you've been offered a guest post then it's not unreasonable to ask a couple of questions about the site's visitors. What kind of thing are they looking for and how many readers of the blog are there? Even if you just get your name/brand in front of your customers, that can be a good thing. If you were given the opportunity to talk to a group of potential customers - how big would the group need to be to make it worth your while?