Where to place your brandname in your URL?

[ltom]

Hello everybody! Quick and short question:

What is better when you want to rank for your your brandname?

www.jobsbrandname.com or www.brandnamejobs.com

I think for SEO it's better to use the last one but marketing has the wish to use the first one.

Thanks for your responce!

[cprodigy29]

The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e.  BRAND NAME |  OTHER TARGETED KEYWORDS

[jeffreytrull1]

I'm curious to know more about what the purpose of this domain is before making too many recommendations.

But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com

This will make the most sense if you already have a site for your domain name : i.e. brandname.com

[EGOL]

If you really own that brand shouldn't your URL be brandname.com?

[ltom]

Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.

[ltom]

Hi Jeffrey,

Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.

Thanks!

[jeffreytrull1]

I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?

[ltom]

Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.

What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?

[jeffreytrull1]

I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.

To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)