My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean?

[AlexisWithers]

My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean?

We have added some text in the pages with keywords thats related the page

[David_Levinsky]

Oliver,

Hard to say without more details regarding your site and practices used. If it's a really new site, it might take some time for search engines to pick up on it. In the meantime, make sure:

• Your website isn't being blocked through robots.txt or meta noindex tags. (these things can prevent your site from being indexed in search engines)
• You have good content on your homepage and relevant pages, and don't just have keywords stuffed in there for the sake of keywords.
• Optimize your title tags and meta descriptions to make it sound natural, and invite people to click on your links.
• Set up your google search console account to monitor your site, and make sure to use the "fetch as google" tool to increase the speed in which google will index your pages. (you can set up an account here: https://www.google.com/webmasters/tools)

Aside from that, as I said, it will often take some time for new websites to gain some ground and have their pages indexed.

[Toddfoster]

Hi Oliver,

There are a lot of factors that go into on-site optimization. Here are a few:

1. Title Tags

Does your website feature Title Tags featuring the keywords you are targeting? This is a major factor Google takes into consideration when indexing your website for your key terms.

2. H1 Headings

Same as above, but on the pages themselves. They tell Googlebot what the page is about and what it should be indexed under.

3. When were these changes made?

Indexing can take weeks to occur after you have made site changes. Google will get around to it some time.

4. Robots.txt

Is your robots.txt file blocking Google access? Make sure you are open to Google before determining it is not indexing your website.

5. Content

The content of the page should feature the keywords you are targeting, but make sure not to over-optimize your content for these keywords. Stuffing terms into the page in unnatural places is a good way to have your website penalized.

6. Definition

When your friend says "Google isn't indexing your site", what reasons/evidence do they have? Are they using rank tracking software? Some of this software will not show your website if it does not appear in SERP's above a certain point (SERPbook, for example, only should the top 300 SERP results for a keyword if you meet that criteria).

Consider each of these factors and see if there is something you are missing - feel free to follow up with me if you have additional questions.

Best of luck!

Rob