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Thanks a lot to you both!

My next question is that we are planning to have different price points in each location, how would you recommend I handle that? If you look on our site now advancedbodyscan.com you'll see we have pricing for scans and these will be higher in the Texas market. I can do content based on IP address as well, but that seems like a lot of work and possibly not necessary... Should I keep everything generic and then put pricing only on the landing pages? I just don't want someone from TX to accidentally buy at an Oklahoma price online and vice versa.

Hello there, Actually, there's no answer from Google that explicitly says you can't do that, although most of the time we would prefer to create a customized landing page for each area of users. Not that only a safer SEO approach, it's also more personalized and might help stuff like CRO more than just SEO. Here's an article that shows how to use multiple "localbusiness" markup for a page, although he did not use GeoShape, the logic applies: https://www.chrisains.com/seo/local-business-schema-mark-via-json-ld/ Here's another: https://intuitivedigital.com/2016/10/json-ld-for-multiple-locations/ Hope this helps, Joseph Yap

Hey Jeff! Great topic. Let me number by responses for easier reading: First of all, important to be clear here that regardless of how you think of the business location, their name on all their local business listings must simply be their real-world brand, as it appears on street signage. So, only Apexnetwork on all listings. Not Apexnetwork North Madronna, Apexnetwork South Madrona. When franchises operate in cities where there are distinct, known districts (like San Francisco with North Beach, the Sunset District, Bernal Height, etc) this would be my favorite way to differentiate branches on the website, it terms of what I would put in the URL, the tags and the text. People actually search this way (pizza North Beach, pizza Sunset District). But, in other cases where the public doesn't strongly identify different neighborhoods of a city, I recommend following Taco Bell's lead and just going by street address. Here's a example: https://locations.tacobell.com/tx/dallas/3127-inwood-rd.html?utm_source=yext&utm_campaign=googlelistings&utm_medium=referral&utm_term=001331&utm_content=website So, unless you have two franchise locations on the same street (unlikely), the above model can work. Just remember, this is for website use ... not for differentiating the names on the listings. Finally, if you're needing to separate out a variety of locations for something like a spreadsheet, or Google My Business, or Moz Local, you can assign a store code to each of the locations. Hope this helps!

I agree with Nigel here, in the end it shouldn't matter what your site is built in. As long as your site has great user experience and is fast (which goes hand in hand) then the technology platform behind it shouldn't make a difference. In some cases it can help boost the experience but very few sites are able to do that.

Hi There, Both Options can be useful, you have to make a choice based on following factors: It is good to include keywords in the URL, till the time the URL is not getting longer than 50-70 characters. If it's getting longer around 100, then get back to smaller structure. http://leye.local/restaurant/bub-city/location/ have a page? It's better to have it as part of the structure, if not then it makes just characters in URL and not an important part of a structure of the website. Fewer the folder the better, unless they have some importance in the structure of the website for a navigational purpose. Too much content in the URL is going to make it look spammy, but it needs to relevant and important to the structure of the website. I hope this helps. Regards, Vijay

Wishing you luck, Ben, and totally see how scaling can be difficult, particularly if some of the managers are a bit tech-wary. Little by little, more companies are becoming aware of the need for local expertise that can be translated into marketing outreach. If you can get this business on track with that, you'll be doing them a big favor.

For sure, Kevin! Real estate is definitely one of those verticals (like hotels) that has long since been chiefly taken over in the SERPs by directories and rich features. Hard-to-impossible to outrank TripAdvisor if you're marketing a hotel, or Zillow if you're a realtor. Likely, you'll just have to make sure you're listed on the directories, go after the longer tail organically, and then rely on social, WOMM, etc. to bring in those leads.

Hi Caro, you should never have more than one version of your web. You should pick the https:// version, because a study from a important Seo Tool confirmed that the websites with https:// version perform better on Google. Then is up to you to choose with www or without. Apply redirects and when you write a different version of your site, it should always redirect to the version you chosen, at the home or at any inner page. Greetings

Hi! If you are doing translations, ccTLDs are not recommended. Those are geo-targeted a specific country, not language. I prefer language as either a subdomain or subfolder. If I had to pick, it is subfolder, so option 3 in your set.

Hi there! Its completely correct that all those different variations have different metrics. The advice here should be: Choose the preferred version and sitck with it. Once chosen that version, redirect 301 all other variations to the other. If redirection is not possible, then use canonical tags Google does understand that you might have different versions and that you should select one and say to Google that. Authority and linkpowerness will be taken into account by google. There is also a great post from Cyrus Sheperd, stating that redirects do pass authority correctly: 301 Redirects Rules Change: What You Need to Know for SEO - Moz Blog Hope it helps. Best luck. GR

Your question is not very clear, sincerely. if the product pages that marketing only the USA users iare the only ones existing of those products (aka: there aren’t Uk product pages for those same products), then you must not implement the hreflang. The hreflang is a rel=“alternate”, which means that it must always show an alternative URL to the current one. In the ISA product page it should signal as alternative UK users the UK ones, and viceversa. so, if no UK product page exists, then the hreflang does not have an meaning to exist. regarding your second question, if the USA market is very important for you and you want to market it differently thean you are marketing the UK one, then it may be a good idea to create an USa version of your site.

Hi there! I do not have any resource or study for those statements. for the extra clic, it a well known fact that, for any extra clic that the user does, the conversion rate decreases. On how usefull is that landing hub, it is something to be experimented in your case. Theoretically it helps, but its really difficult to estimate how much. Hope it helps. Best luck. GR

Hi Martijn. You're right that we should use MedicalSpecialty, but we are still getting an error in the Google structured data tool after making this change. We'll get it figured out, I have just been busy with other projects and will look at the issue again later. Thanks!

Thanks, Miriam will take a look. Justin

My first thought would be to have an IVR on your phone system with a "Press 1 if you're located in the XXX metro area, press 2 if you're located outside this area." Then if callers press 2, you have have an apologetic message that states your business qualifications. If that's not possible for some reason, you could use redirects based on geolocation with services from Maxmind. Alternatively, paid accounts on Cloudflare allow geoip rules that could redirect visitors from outside your IP range to a "sorry" page. My opinion on this is to modify your business processes to accommodate out-of-area customers.

Well there's another 'mystery listing' in the same search now.  Same case, business is not in close proximity, no reviews, poor orgranic rank.  It is starting to look like indeed Google rotates in a random listing - sort of like it gives newer advertisers/ads some exposure in the Adwords auction to build some  analytics data to see how effective the ad is (to see if they can make some money off it.) This sort of makes sense from the 3-pack standpoint because businesses listed there will obviously get higher CTR and then would be self-perpetuating so to speak so that if the 3-pack was solely based on reviews, organic rank, CTR, and other aspects, the businesses in the 3-pack would almost never change.  So they need to add some sort of random rotational function to give other businesses a "chance" to demonstrate their relevance.  So one of the 3-pack spots may be rotating newer listings despite have little or poor local ranking factors such as organic rank and reviews.  Just my educated guess based on lots of observations.

Hey Tim, I would have a page for everything you offer.  That's by far the best strategy.  So on your Invisalign page have a picture of Invisalign and don't mark it as dentist schema mark it as product.  I think the dentist schema is rubbish myself.  You're much better off using an image of All on Four on your All on four product page and marking it up that way. Nobody is interested n your brand and logo if your a small local practice.  They search things like 'Braces New York' and want to see the options for all the braces you offer or your orthodontist. I use the data highlighter for this because it gets us better results.  On the homepage you can't get review schema to show stars and all you're going to achieve is getting your logo up there when someone types in the name of your dentist so what's the point? Go for unbranded products and keywords and mark them up with price, availability and an image with an alt tag with your location in it. that works for us. Sometimes having dentist schema in the site wide footer just overrides our product schema for the services pages so I don't use it.  For your dentists mark them up individually as people with their headshots there and what they do and their postnominals and qualifications. Also make sure your GMB has orthodontist, endodontist, oral surgeon etc so that you show as an orthodontist in the maps when someone types in braces.  Also having reviews mentioning the products helps. Google ignores about 70% of our mark-up anyway and I think it's becoming less important as google figures out what things are and what they mean.  But a granular approach works the best. So one page for everything you do with the dentist as author marked up with the products they offer marked up and then it makes the dentist one kind of obsolete. This is just my experience in our practice but we're ranking number one for pretty much everything now. Interestingly we're not doing so well for just the term 'dentist' but on the other hand we're ranking really well for 'emergency dentist' and I think the two might be competing with one another. Emergencies is much higher volume and makes us more money. being number one for dentist didn't actually get us many good patients. Being number one for Veneers Cost or Invisalign or Fastbraces or Emergencies does. So perhaps focus more on those.  Dentists make the big mistake of putting everything they do on the homepage and that is a big mistake because you can never compete with my specific page that answers a customers specific dental query.  If I had toothe ache I'd google painful tooth and google returns our emergencies page.  I don't google 'dentist' If I need braces I google braces - not 'dentist'

Good morning! Thanks so much for bringing your question to the community. This is what I'd recommend: Instead of having a landing page for each city + a contact page for each city, I suggest you combine them. The landing page should contain the contact information, as well as the content. No need to make visitors go to two different pages. So, simplify here, and 301 redirect the 10 contact pages to the 10 city landing pages. Definitely don't recommend building out yet another set of pages for this additional content you've described. Make the single landing page for each city as comprehensive and unique as possible. Put all of the relevant content about your services in a given city on that city's landing page. It is important to avoid weak, duplicate pages, for sure. Hopefully, you can tell different stories on the different pages, even if the services you offer are the same. Some good ways to diversify the narrative on a landing page include showcasing your projects in the city and including reviews from customers in the city (both text and video w/transcript). You might find this post helpful in building very strong and substantially unique city landing pages for your business: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages Hope this helps, and please feel free to ask any further questions.