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Both should happen. You should design your coming soon page in a way that allows visitors to visit the AU version meanwhile. Perhaps even adding a newsletter sign up form... If you are already getting links, then Google is already aware of your site. They were probably not indexing the AU version as you were forcing them to go the US, which is an "under construction" page.

Yes it is awful. Hopefully we can switch one day, it's not my decision. But thanks, I agree wholeheartedly!

Got it This is how it's implemented right now.

Hi Nicolas, Thank you for the clarification. The business you are marketing, then, is not local, but virtual. Because of this, creating local citations is not the right path to go down. You need to work on building organic authority - not local authority. Don't create a Google+ Local page - the business doesn't qualify for one. Instead, you need to work on content development, earning links, social outreach, video marketing, etc. If you need further clarification as to which business models are deemed eligible, by Google, for local inclusion, here are the Google Places Quality Guidelines: https://support.google.com/places/answer/107528?hl=en