Category: Local Website Optimization
Considering local SEO and its impact on your website? Discuss website optimization for local SEO.
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Question about partial duplicate content on location landing pages of multilocation business
You're welcome, Gremmy9. Good luck with the work ahead!
| MiriamEllis0 -
Local Search ( Automotive Vertical ) One Targeted Landing Page Listed Twice In Navigation
My pleasure, Gary. And Happy New Year to you, too!
| MiriamEllis0 -
What's the best SEO solution for international targeting of different english speaking countries?
Yeap, Google stats that its enough: Multi-regional and multilingual sites - Google Search Console
| GastonRiera0 -
Raise in ranking but drop in visibility, also question about wordpress themed SEO
Hello, Well if your rankings are going up, you must be doing something right. Congratulations. I would just start going through the pages one by one and run a site audit in MOZ and start correcting any problems found. Just start one page at a time and keep going until you have fixed as many issues as possible. Make sure all your Meta tags and on page SEO is correct and then start your offsite SEO. Try writing some good articles and try to get as many high-quality backlinks as possible. Best Regards
| Dalessi0 -
Current advice or best practice for personalization by geolocation?
I am not that good with Javascript so I can't really comment on that part. I do understand that there can be many legitimate reasons to show people content that is relevant to users based on their location. I think it can be very useful and actually improve the user experience of the people that visit your site. I think it is worth a try and then just monitor the results. Maybe even do some A/B testing with different content to see which is the most productive and provides the best user experience.
| Dalessi0 -
Dual website strategy
Thanks Nigel for your very generous response and thanks Egol for your confirmation as well. We do have a small team and we are not dominating rankings in our sector yet, so your point is well made. From what you are saying, it seems there are no technical limitations in terms of search engines penalising the under performing site (originally it was a copy of the main site). It seems to come down purely to a well constructed, designed and marketed site. So thanks again for your really wise words - it has been an enormous help Marc
| Alpine91 -
Service Location links in footer and on the service page - spamming or good practice?
Thanks for the response Roman. So the on-page internal links are a must and the footer links probably should be avoided. This was my initial thought but i was swayed by our increase in rankings for some pages as well as a similar business who have done this method and rank highly in most support areas. Gaining back links is next in our to do list! Cheers
| AndyL930 -
Discourage search engines from indexing this site AFTER a site launch
I would just leave that box in wordpress checked off or use the meta robots noindex tags on all of your pages. When you want the site to be indexed remove the tags and fetch your pages in GSC.
| John.Moz.com0 -
What is the best way to differentiate and optimize two similar websites's SEO?
You're welcome, Emma. It's truly my pleasure! Good luck with the work ahead.
| MiriamEllis0 -
Google showing 3 different results for homepage
It's behaving exactly the way I'd expect and since it shows up in search, it's clearly indexed. When I search for "dentist, port washington" your listing is the fourth regular organic result, with your preferred title and description. So, good job!
| Linda-Vassily0 -
In local SEO, how important is it to include city, state, and state abbreviation in doctitle?
Hi Michael, You're welcome. Regarding the use of brand names in title tags, we've had some good discussions of this here in the forum over the years (https://moz.com/community/q/include-site-name-in-page-titles-or-not) You'll see opinions differ. My personal feeling is that, for a local business, the brand name should definitely be in the title tags on the home, about, contact and reviews page + city landing pages for multi-location businesses. Then, it should be included where you can on other pages (product/service for example). I don't think it's essential for it to be on every single page, but for the sake of branding, I like making room for it where possible. I hope you'll read that discussion I linked to, and you might want to research this further. Great title tags are so important! Worth the research and effort. To that end, I think you'll enjoy this Whiteboard Friday: https://moz.com/blog/title-tag-hacks-whiteboard-friday
| MiriamEllis0 -
Does multiple sites that relate to one company hurt seo
Thanks, Gabe! So nice of you to say. We've just had another good thread about EMDs going this past week, with a great response from Rand on it. You might like to read: https://moz.com/community/q/to-re-domain-or-not-re-domain-that-is-the-question#reply_376575
| MiriamEllis1 -
Schema Markup adds whitespace
<scripttype="application ld+json"="">{"@context":"http://schema.org","@type":"LocalBusiness","name":"Heritage Custom Signs & Displays","image":"https://i.imgur.com/NIcoDG6.jpg","@id":"https://www.heritagecustomsigns.com/","url":"https://www.heritagecustomsigns.com","telephone":"1-704-655-1465","address":{"@type":"PostalAddress","streetAddress":"2731 Interstate Street","addressLocality":"Charlotte","addressRegion":"NC","postalCode":"28208","addressCountry":"US"},"geo":{"@type":"GeoCoordinates","latitude":35.23783,"longitude":-80.909208},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday"],"opens":"07:00","closes":"19:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"Friday","opens":"07:00","closes":"17:00"}],"sameAs":["https://www.facebook.com/heritage.printing/","https://twitter.com/heritagedc/","https://www.youtube.com/channel/UCM4Wi6H6Ks9BoEKahhEb8hw"]}</scripttype="application> Always use Google's easy tool to check if it's correct : https://search.google.com/structured-data/testing-tool/u/0/ Droplr https://d.pr/n/kcCofm of code you need to add your logo & price range but you need to swap that out with a copy of the image uploaded to your server you can see where I added a Droplr URL just create a JPEG or PNG of your logo please replace with URL from your server the logo is here too https://i.imgur.com/NIcoDG6.jpg I added the all your information above, your hours, social media URLs, longitude latitude for geo-coordinates, everything but the pricing which is explained below. you can add by simply putting this in "priceRange": "$$", GeoCoordinates","latitude":35.23783,"longitude":-80.909208} time convert Your hours 7:00 am = 7:00 7:00 PM = 19:00 & 5:00 PM = 17:00 time: http://projets.pavie.info/yohours/?oh=Mo-Th 07:00-19:00; Fr 07:00-17:00; Jan 16 off ** why you need to add image and price range ** https://www.seroundtable.com/google-**localbusiness**-schema-image-**pricerange**-23031.html https://developers.google.com/search/docs/data-types/local-businesses https://yoast.com/local-business-listings/ best example if you ask me. https://www.rankya.com/structured-data/examples-for-google-local-business/ Hope this help's the example below would not move very easily so that's going to be below my signature. I hope this helps, Tom Pricing to add price range ad price and/or the number of $ from 1 to 3 very pricey $$$ the number of dollar signs indicates your price vs. the competition "priceRange": "$$", Like below. NIcoDG6.jpg
| BlueprintMarketing1 -
How to use canonical tags/hreflang for a company in multiple English-speaking countries?
Hi Joseph, I found Moz's Hreflang attribute guide to be very helpful when I first set up international targeting and multi-language tagging. I would recommend checking that out. You are close but you need to also include a self-referencing hreflang tag on each page so it should look like this: I will note that hreflang tags do not consolidate link authority, they are meant to ensures that the correct pages will be shown to the correct users based on their language and/or location. You can see Twitter screenshots here where this same topic was discussed. Hope this helps!
| Joe_Stoffel0 -
Even after doing every possible thing required for SEO my client's website is not coming on top.can you tell me where i am lacking?
Hi Najia-ali, When i look at your onpage optimisation it all looks good. but when i analised the the keyword difficulty for sign boards in Indie ,one of the main keywords i think the site is targeting, you have very strong competition, several sites with domain authority over 80 whilst the site of your client has DA of 6. The fact that only one backlink to the site is showing in moz isn´t so strange as they don´t have the same size index as Google. The high authority competition you are up against though would suggest you need to work on your link profile and inserting the site in directories will not be enough. To get link from high authority sites will not be a easy and quick fix and usually takes time to build, i am talking about things like content creation, guest blogging, testemonials, promotion, outreach etc...). A lot has written about this like https://moz.com/blog/the-10-golden-rules-to-attracting-authority-links, https://nichehacks.com/build-niche-backlinks/ or https://neilpatel.com/blog/11-ways-to-get-authority-links-for-your-new-blog/ among many other articles. Sorry dont think there´s an easy fix for this
| Moreleads0 -
Page Title Local SEO - 2 places
Excellent advice all around in the above comments. I'd like to add that the word "Canyoning" is pretty lengthy (as far as Title Tags are concerned), so I would suggest only using it once. This would save a lot of characters. For instance: Canyoning - São Jorge - Azores | Brand Name
| TaylorRHawkins0 -
target all other Province around
Hey There! Thanks for asking a good question. First, it's important to state that local results are city-based rather than provincial or regional. So, your local search ranking rankings will be tied to the city in which your business is located ... not to any other city you serve. In other words, a plumber in San Francisco can rank locally for San Francisco based-or-related results, but he can't expect to rank locally for Oakland or Mill Valley searches, even if he serves there. So, where does this leave businesses that serve a variety of cities? It sounds like this is the point you are at, asking this question and seeing your competitors doing a variety of things. The process I would advocate would look something like this: First, answer the question of whether you have a real-world relationship with these cities. If your staff goes to clients in these service cities to fix their computers, the answer is "yes". If, however, you have a single location that all of your customers come to, then the answer is "no", you don't actually have a relationship to these service cities, because you're not going there. If your answer to step 1 was "yes", then you have the option to pursue organic rankings for these service cities by creating content surrounding your work there. If the answer is "no" then you don't have anything real to write about, and in most cases, will need to rely on localized PPC to create visibility in these target cities. Finally, if your answer was "yes", it's time to evaluate whether you have the resources to create content that will help you and your customers, or whether a lack of resources would end up creating poor quality and duplicate content that will not help you or your customers. You are seeing your competitors take this second route - creating duplicate content - and they are not being wise in doing this. If you have the resources to do better, move to the next step. Identify the most important cities you want to target. Maybe this will be 5 cities, or 10 of them. If your business is small, it's generally not a good idea to set yourself the goal of targeting 50 or 100 cities at once: it's too big a job to do well. So, pick the most important cities and then really brainstorm about the types of content you can create that will be the most helpful and persuasive to your customers. The content should be the very best you can produce, or the effort may be wasted. This article can help you with this step: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages When it comes to the technical implementation of these pages, you may either want to go with something like https://www.domain.com/service-city for these pages, or you may want to create a subfolder, like https://www.domain.com/region/service-city. It's really up to you. Be sure you're doing all of the basic things to optimize these pages. Finally, if you determine that you don't have the resources to build city landing pages that help instead of harming your brand, then you may need to rely on PPC, instead, targeting specific cities. There are further nuances to this situation, and I'm hoping the blog post I linked to will provide further details, but if you have any additional questions, please just ask!
| MiriamEllis0 -
Authroity
Ok I understand now. Kind of slow I guess sometimes so thanks for spelling it out for me. i appreciate the direction again.
| SignGuyMike0