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Category: Link Explorer

Cover all things links and the industry-leading link data discoverable in Link Explorer.


  • Thanks Patrick, I talked to Moz Support and this is what they said: Hi there! Great question. Unfortunately, a limitation of our API is that we can only export the top 25 links from each linking root domain. This means that if the majority of your links are coming from a small number of domains, we would only be able to export a small percentage of your links. This includes internal links as well as external links. This process ensures that you have a wider range of data from all domains linking to you in the CSV rather than a focus on data from a couple of domains. If you want a full export of link metrics, you may want to take a look at our API to set up your own calls. I'm embarrassed to say I didn't even think of using the Google Search Console! Will be doing so now haha. Thanks, Jason

    | Xtend-Life
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  • David, Thanks for so much for the information. Roger

    | LowrySolutions
    0

  • Sorry if that wasn't clear! By "soon" I meant within the aforementioned 24 hour window. We fixed this ~11:45am today, and the collections are beginning at 4pm this afternoon, so by 4pm tomorrow, you should see data (I just talked to the team and they said it might take a big more time than that - maybe 30-36 hours depending on where your campaign might see in the queue of those needing updates).

    | randfish
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  • Hi there I would check your javascript and make sure that you aren't accidentally blocking JS that has internal links. I would also update your links to best practice standards. Currently your links link as: ___ Change these to either: ___ ___ You can learn more about internal links best practices here and here. Hope this helps! Good luck!

    | PatrickDelehanty
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  • Hi, It takes time for OSE to keep spidering sites so if you are seeing something from a couple of months ago, but the link has gone, then you don't need to do anything else. It will get back round to spidering those sites again and will update. However, if you are concerned that links on spammy sites keep reappearing, then you would do well to disavow it, but other than that, no need to worry. Google isn't going to crawl at the same intervals as MOZ do, so as long as you are ensuring these links are gone, then you are doing everything you need. -Andy

    | Andy.Drinkwater
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  • Hey Dan, I just ran a quick report on Screaming Frog's SEO Spider (free & awesome tool btw) - and I am seeing 9 inbound links for this particular page. To add to Jordan's point, OSE may not have crawled those pages yet! While they do an amazing job at discovering links, it is not as powerful as a Google robot. To help them index these links better, I believe they pull from bit.ly - so adding your links there may help improve your OSE accuracy. AHREFs and Majestic are also great spots to check. Hope that helps. Best, Christopher

    | NEdocs
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  • Yes, you are right, Ryan. It is a great practice to cross check reported. Before posting here, I did so and the errors are only indicated by the Moz tool. My assumption is that the Moz tool is more accurate and tests deeper. That is why I hoped to understand and fix whatever issue would cause Moz to report "no data". Seems like it remains a mystery.

    | jessential
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  • Hi there! I'm sorry your links aren't showing up in Open Site Explorer yet. I'll try to explain a few reasons why this might be happening: There are two types of link data we capture: external and internal linking pages. In order for us to discover backlinks to your site, we need to crawl the sites and pages linking to you. Once we can find those links, we will then be able to crawl your site to find pages you link to and so forth. If you don't see any internal links to your page, make sure we're not blocked from crawling this URL or site. If our web crawlers are blocked from crawling certain pages (i.e., with "noindex" or Robots.txt), they may not be included in the index. For some more in-depth info, here's how we compile our index: - We grab the most recent index. - We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains). - We start crawling from the top down until we've crawled 90,000,000,000 pages (which is about 35% the amount in Google's index). ​ So, if the site is not linked to by one of these seed URLs (or one of the URLs linked to by them in the next update) then it won't show up in our index. Other tools, such as Webmaster Tools, Ahrefs, and Majestic will alway show more link data as they target the quantity of links, while OSE focuses more on quality and Domain Authority. It’s best to use all the tools you can to obtain a full backlink profile; I've got a post here that details why and how that is! Mozscape focuses on a breadth-first approach. Therefore we almost always have content from the homepage of websites, externally linked-to pages, and pages higher up in a site's information hierarchy. However, deep pages that are buried beneath many layers of navigation are sometimes missed and it may be several index updates before we catch all of these. We update once a month and you can view the next scheduled update here: http://moz.com/products/api/updates Hope this helps provide some clarity. Please let me know if you have any questions - thank you! Kevin Help Team

    | kevin.loesken
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  • Best would be to reach out to help@moz.com, they might be able to help you directly with this question. For now I would agree with your opinion that these pages shouldn't be seen as spam because of the external links. It's for now just a couple of links to even your own social media properties so they shouldn't do you any harm I'd argue.

    | Martijn_Scheijbeler
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  • Thanks, the reason I ask is we're updating an SEO audit snapshot tool we have and we want to use the minimum amount of data points to get a score. I was hoping that DA could be used to represent link/social signals as a whole. Since scoring social is a bit tricky. We want to get away from trying to score everything. Since the more things you try to score the more room for error their really is. This would serve as a snapshot of SEO performance and not an in-depth analysis. We broke our snapshot analysis into 4 parts: Website Influence - How influential does a website appear (links, social etc -This is where DA comes in) Satisfaction Rate - Do visitors appear to be satisfied with the website (Reverse of bounce rate) Brand Recognition - Is there a search demand for the brand. Search Visibility - Is Google rewarding the website with search visibility? We felt if we could score these three things it'd give us a snapshot of how a website could be doing. A deeper analysis would be required to get a more accurate picture.

    | eyeflow
    1

  • Great, I'll use that as a rule of thumb in the future.  I think Moz should maybe emphasize this point as a way to think about backlink manangement.  Thanks!

    | SOLVISTA
    0

  • Open Site Explorer only updates once a month or so. You have to figure some delay in it. The last update currently was June 9th, the next is on July 21st. You also have to figure that between updates it is compiling data the whole time as well. So if you have a link that was removed July 1st, it could still show in the next update if Rogerbot crawled the link before July 1st.

    | LesleyPaone
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  • Did you look specifically at the sites Patrick mentioned for link assessment? You can use Majestic for free for sites you control, which is great. However, if we are talking about "designed by" footer links, those are not going to be very valuable in any case, and should probably be nofollowed, anyway.

    | Linda-Vassily
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  • Hi Chenzo, yes magento to magento, 301 redirect on the base domain was made after the site was made live and indexed. Any advice much appreciated! I am really enjoying these forums - hope you don't all get sick of me! haha

    | Kelly3330
    1

  • Hello! Thanks for reaching out to us and I'm sorry to hear you are seeing a lower domain authority score lately. Over the last few months, our index size has been increasing significantly and we recently reached a milestone of 300 billion links! Unfortunately, we could not release a similar amount for this month and had to cut the index size in half in order to prevent further delays. Our founder and current product architect has more detail about the situation here: http://moz.com/community/q/what-s-the-story-on-mozscape-updates To compare the numbers from the previous index, you can view those details here: https://moz.com/products/api/updates Hope this helps and we hope our next release will bring your scores back up! If you have further questions about this, feel free to write into us at help@moz.com. Thanks! Kevin Help Team

    | kevin.loesken
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  • Hi There, Thanks for writing us and unfortunately this may be a question best suited by emailing our support staff at help@moz.com. In the email if you can provide us with your competitors sit information and where you are seeing the results in OSE we should be able to take a look. Hopefully with our powers combined we should be able to determine a resolution so if you have any questions for me in the meantime let me know. I wish you a spectacular day and look forward to speaking with you soon!

    | Sean_Peerenboom
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  • Hi Timothy! Thanks for writing in about this. I am looking into this more on my end and will send an update to your Help ticket when I have an answer Thanks! Kevin Help Team

    | kevin.loesken
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  • If there is a 301 already in place then you have nothing to worry about. Google won't see it as two different pages. As for the PA variation, this is a very minor variation and nothing to worry about either. I would only be concerned if your non www site had a much higher PA than your www site, then you may be redirecting the wrong site. For instance, you wouldn't redirect your PA55 version of your domain to the PA12 version. Hope that helps.

    | Dezzign
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  • Fresh links on sites with high authority can queue new links and sites to be recrawled. Our index starts from 0 each update so we would need a reason to recrawl external domain with links. Most sites the have continuous link building are kept updated in our index. There has been new links discovered and are in the queue to be processed which can appear in the next 1-2 updates: https://moz.com/researchtools/ose/just-discovered?site=www.copyblogger.com&filter=&source=&target=domain&page=1&sort=crawled

    | DavidLee
    0

  • Backlinks from DA 21 sites are nothing to sneeze at. I'll take them all day long. Moz actually just rolled out a great tool called "Spam Score". The lower a spam score the better. It will show you the spam score for any links that Moz has found. Spammy links can affect your rankings, so spammy links should be investigated and possibly disavowed. If your site's own spam score is low, I wouldn't get my panties in a knot.

    | AMHC
    0