Category: Branding / Brand Awareness
Explore the topics of branding and brand awareness and why they’re important for any business.
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Which Domain Name to Choose
If I'm understanding you correctly you are suggesting the following . . . <title>About | Simple Living with God</title> simplelivingwithgod.com/about/ <title>Guide | Simple Living with God</title> simplelivingwithgod.com/guide/ <title>Books | Simple Living with God</title> simplelivingwithgod.com/books/ <title>Consider the Birds of the Air | Simple Living with God</title> simplelivingwithgod.com/consider-the-birds-of-the-air/ <title>The Place of Praise in Simple Living | Simple Living with God</title> simplelivingwithgod.com/the-place-of-praise-in-simple-living/ <title></span><span>Compassion: A Reflection on the Christian Life | Simple Living with God</span><span class="webkit-html-tag"></title> simplelivingwithgod.com/books/compassion-a-reflection-on-the-christian-life Would the above be ok? Any of them too spammy? Wondering if I should add make books and guide Simple Living Books and Simple Living Guide or is doubling that with my Brand in the title too much? Also does it matter if I use | or - as the separator?
| WithGodInc0 -
Which domain would you choose?
Thanks for the advise. Seems most would prefer the dot net,
| scotennis0 -
Got a load of Domains, but what to do with them?
I would monetize a few with some unique and valuable blogs mixed with some affiliate marketing then add landing pages to the rest as for sale and or park them. If you want to just try to sell all you can try Sedo.com they are pretty good and the fees are fair.
| ColinWhite0 -
Google + Circles
Hello again! I visited my Google+ business page to follow your suggestion to use the business page the same as personal in order to build circles. On my personal profile, there is an option to view people i may know and add them to my Circles (similar to People You May Know on LinkedIn). There is no option like that on the business page and so I'm wondering if you have any further thoughts on how to follow-through on this.
| gfiedel0 -
Register a Domain: Brand Name VS Product Name
This is an interesting question because my company just launched a sister-brand a year ago. We had man discussions about whether or not to make the website domain and EMD or a brand name. what came out of those discussions was that we wanted something long-term. We were going to be selling a highly-competitive product. There were already dozens of companies selling the "product." Branding was really about the only thing that was going to set us apart. I think your question is a great one because it gets to the core of Wil Reynolds' #RCS argument. Real companies have a brand, and that brand means something. It speaks to s specific group of people who, hopefully, are rabidly loyal fans f the brand. These people might be able to get that same product anywhere...but they choose to buy it from you because your brand makes them feel like they want to feel. A product can't do that. A brand can. I'd go full-tilt towards the brand. Brand everything, top to bottom, sideways and inside out. Live it, speak it, breathe it. Amazon sells products. You can buy diamond earrings on Amazon. But if you want to seriously impress your girlfriend or wife-to-be, nothing will replace walking into Tiffany's and buying a diamond. Maybe it's the same diamond, but in that moment, it's not just about the product. It's about how that brand makes you feel about yourself. That's a way deeper thing. Dana
| danatanseo1 -
Can anyone advice us on how we can improve on our SEO ranking?
Thank you for your advice Kevin. We are doing this and will continue to do it for a long long time
| chanel270 -
Rel =" author" and/or Rel= "publisher" plugin
I am using All in SEO and Authorsure plugin for Article and title meta keywords and Google Authorship respectively ! Am i doing right ! and i have some authors who wrote more than 50 aritcles for us. now they are using their own blog which we helped to create them. Can i change them to my author and give a note in the post who write it. To add the authorship, they are now changed, not adding their email as author for our blog. (cheated us) Can i change it to under my author profile - with a note to them (as a respect and genuine)
| Esaky0 -
Why has Google started to re-write my page titles?
Ha, excellent Robert. I have to agree there are far more interesting topics than toilet cubicles but good to hear the site was informative! Thanks for your response above, very sensible point. If we drop a few in the rankings you have given me something to consider here. All the best. Craig.
| cubicle_Craig0 -
Content Marketing for E-Commerce Sites
Rule #1: A company MUST be 110% committed to the resources for content. Rule#2: Inbound content traffic is the weakest form of traffic from a conversion perspective. Rule#3: Because of Rule #2, you must change the process in which you convert. Most of my clients are smaller ecommerce sites. While content is king, and content marketing drives traffic, remember what we learned about SEO that took 15 years to figure out: It's not just about traffic. Basically, I convert my client's funnels from a click-->conversion process to a click-->lead acquisition-->lead nurture-->conversion process. Content is a great way to acquire leads, even if your site is an ecommerce site and regardless if it is B2B or B2C or its size. This means you need to integrate all your promotional tactics into a comprehensive plan that marries SEO, content, email, and ecommerce into one, unified program. Let's define a lead as an email address for now. A few ideas to generate leads from content: Offers - About the best way to get anyone's attention. Consider a free download or a coupon that you need to be sent via email. FREE is good. Comments - I am always asked what is the best commenting system. My response is ALWAYS the one that allows you to own the community. So, comment systems like disqus,etc, I ignore. They are GREAT from a community standpoint, but you can't capture the email address from the person leaving the comment. So, KISS, and make sure that you can acquire the commentors email address. Free Subscriptions to content Now that you have their email address, you can create campaigns that strenghten your value propositions and get people into a buying state of mind. Then, go for the kill and ask for the sale! Convert! Best, Guy P.S. Side Note: IMO, gone are the days that you treat each tactic as its own silo. They need to be fully integrated with each other in order for your marketing to convert.
| OnlineMarketingGuy0 -
Anyone Interested in Exchange Guest Blog Posts?
Hi Charles, I think best way to find guest author and blog for guest post is to join communities like myblogguest, Guestblogit, BloggerLinkup, Guestr etc. I personally prefer myguestblog only.
| SanketPatel0 -
Can anyone recommend a great PR Firm?
Pr firm as is Press Release Firm I would think. I can recommend PR WEB. They do an excellent job and provide great support. They have a SEO Press release package that starts at $200 USD. Here is their website: www.prweb.com/
| Silentcool0 -
Page 1 Rankings, but not increase in traffic, contact form requests or calls
Thanks everybody for all the great feedback. You guys rock!
| WebbyNabler0 -
A forum on your primary domain name (implications)
Hey If you consider what a low quality page actually is tiny amount of content no content spammy near duplicate external duplicate internal duplication created by CMS etc Then, really, a forum post should not really be low content as it should be relatively unique due to the various inputs from different folks. That said, I don't see forums doing so well as they may once have done and you do need tight moderation for it to be effective. Really, I would try to think of this outside of the SEO mindset and if it adds value for your visitors AND you can handle the inevitable management then it should be a good idea. If you are adding it purely for search and landing pages, then some smart blogging may be a better option. Hope that helps Marcus
| Marcus_Miller0 -
Whar are the Keyword and Link Implications of renaming a Website
Yes, bad reviews and reputation online for classyauto but not for nationalvehicle. I undertand how to combat the negative reputation issues, but it's really mute since we are changing the name altogether for various reasons.
| JosephFrost0