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Category: Branding / Brand Awareness

Explore the topics of branding and brand awareness and why they’re important for any business.


  • Sure! I'm glad you found that useful, it's always good to ask since in seo there's no clear path to the success, share the experience and doubbt is always helpful

    | mememax
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  • Thanks, Andy. I can't say 100%, but I am as sure as possible that the URL was created as a redirect. I checked on archive.org and wayback machine doesn't have URL archived. So, then, I also understand you to be saying that the links this company has obtained through blog commenting with CommentLuv aren't worth much and may be considered to have been manipulated. And I think you're also saying that chances are, it's not worth my while in terms of search engines to pursue commenting on blogs with CommentLuv, but it may help me get more traffic to my blog. And that would make me happy. I appreciate the advice to not just look at one type of link. I am not. I just tripped on this thing and got curious enough to pursue more info. Finding ways to get more traffic on my blog is something I have been investigating - links aside. Seems to be a don't put the cart before the horse kind of thing.

    | gfiedel
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  • Thank you, i thought so just really wanted somebody else's opinion

    | Antony_Towle
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  • In SEO there's no perfect answer since the environment always changes. I think that you should bet on one site and build there the whole value. Give to your authors a page where they can build their profile and link them to their g+ page (if they don't have it recommend them to build one) in that way you'll achieve extra exposure in serps with the tiny image of the author. Then for the book try to rank both for their name a ISBN code which is more long tail always useful. You may also try to boost the traffic to those pages using some tiny adwords budget, so more authors may join your community and enlarge the authority of your site.

    | mememax
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  • Here's the 2 listings: https://plus.google.com/102799630377028610713/about https://plus.google.com/115599622179813383108/about

    | emerald
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  • I've heard great things about Eric Ward's URLWire. Especially if you've got content that lends itself to social shares. At $495 it ain't cheap, though...

    | Jeepster
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  • Hi Virginia! My personal opinion and experience are that although keywords in the URL may have a minor place in Google's ranking algorithms (sometimes to a negative effect in the case of over-optimization) both keywords and URL structure have a far greater impact on user experience and click-through rate. A couple of studies (here's one) have shown slightly negative correlations between higher rankings and both the length of the url and number of hyphens. In other words, _shorter URLs with less hyphens tend to perform slightly better in search results. _ On the other hand, URLs with keywords in them tend to get higher click through rates. There's also a couple of schools of thoughts about subdirectories vs. "flat" architecture. Some would argue that subdirectories give your content semantic structure, (i.e. everything in the utc folder could be related to one another) while others argue that a "flat" architecture with fewer folders can lead to better crawling (although I've never seen any sold evidence of this. Regardless, I don't believe there's one right answer.... it's best to experiment and use your best judgement as to what will lead to the best user experience.

    | Cyrus-Shepard
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  • Thanks guys - I appreciate the question is vague but I'm afraid I can't give away too much at the clients' request

    | underscorelive
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  • Hi Tony, Unfortunately, I'm unable to replicate the odd thing you're seeing with the zooming out and re-searching allowing the main listing to appear. All Google will show me is the Parts & Service department listing on the map. When I actually used your geo-modifier 'westchester toyota yonkers ny' in traditional search, I see both listings coming up, with the main listing being A and the service department being B, but if I remove the geo modifier, I only see the service department. Agree, this is odd, particularly since your main listing has so many more reviews than the other one does. I'm seeing identical results when I remove the geo term and set my location to Yonkers. I honestly can't think of another instance in which I've seen the zoom behavior you've described in Maps, but it's clear from the organic searches that, for some reason, Google is viewing your Parts&Service department as the more authoritative listing. My recommendation would be to communicate with Google via this form: http://support.google.com/places/bin/static.py?hl=en&ts=1386120&page=ts.cs And see if it takes you to their new data issues phone number, in which case, you might be able to get an insider to look at the situation. Sorry not to be able to resolve this, but there is some reason why Google is favoring one page over the other, and I can't determine what that is. Hope this suggestion helps!

    | MiriamEllis
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  • Very helpful! Thanks for the insight and reference.

    | CEOLaser
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  • The answer, unfortunately, is it depends, Archers. If your PPC campaign isn't targeting any of your higher ranking organic non-branded terms, you won't likely see any effect on them at all. If you have a number of high-ranking organic non-branded organic terms that you also target in your PPC, you'll usually see at least a slight drop in traffic from those organic terms as the PPC essentially "cannibalises" some of them. (Though in many cases, having a strong organic result can boost PPC clicks and vice versa - the "maximising shelf space" aspect of having 2 high-ranking listings on a SERP.) If your PPC is targeting some of your lower-ranking organic terms, you will often see a traffic drop from those lower organic terms as the PPC ad will often "claim the click" from the first page before a visitor gets to the lower pages to see your organic listing. But this is often the primary purpose of PPC - to "buy" a higher ranked listing than you could achieve organically, so the tradeoff in organic traffic is relatively small and expected. Hope that makes sense? Paul

    | ThompsonPaul
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  • Thanks @danrawk. It just doesn't seem right to have to do twice the promotion. In this scenario I would need to get likes for each page, but maybe there is no way around it?

    | landon_harlan
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  • Makes sense.  Thank you for the reply!  Now the obstacle is convincing the owners of the company to put some actual crawlable content on the landing page of old product.

    | advancedSemiotics
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  • Thanks for the help!

    | chuck-layton
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  • IMO these are essentially novelty domains, maybe good for billboards or traditional advertising mediums but not for SEO, .co seems to be the only one getting a little traction. I purchased Brisbane.pro (the name of my city) a few years back as an investment as I thought our company Brisbane Consulting might use it for recruitment or as a collaboration and information share tool. So far it's not been utilised.

    | peterlaurent
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  • Thanks for the rel=publisher clarification. That's pretty much what I assumed. That's a great post by Ann Smarty as well. Thanks!

    | EvolveCreative
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  • Thanks for your quick response Aaron. What you said makes sense, and now I can go to bed with no worries.

    | Eblan
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