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Not directly, since Twitter links are nofollowed, but it could help indirectly if you are promoting good content that viewers may want to share and link to after reading.

Alright, thank you all for your time. I appreciate it! Ruben

In terms of getting worthwhile links video is actually a pretty solid way to start. You can get a lot of relevant / industry links utilising them, just make sure they link back to your page and not the video hosting one (which YouTube is notable for).

Been spending a little more time in the Moz community recently and though to update this post. In case anybody finds themselves in a similar spot: http://googleblog.blogspot.tw/2010/12/being-bad-to-your-customers-is-bad-for.html This company I mentioned did a fine job of pivoting and grew from $500K to over $8M since I asked this question.

I think the answer to your question is right here I reference to it below http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html "Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage: <code>[Home](http://www.example.com/) </code> This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries." http://www.brandpoint.com/how-to-use-googles-structure-data-markup-helper-to-add-schema-to-your-wordpress-blog/ sincerely, Thomas

We were linking regularily from the website to both Facebook pages (posts that contained links to the website) - each page from its respective language on the website. Otherwise, the English website has more link-building done on it than the other language.

It isn't he exact same thing, so no, that particular knowledge graph doesn't show up because of rich snippets. I was just offering an alternative. XXX A

Hi  vmotuz, Typically folks here are already working. Calls out like this may not be the best way to offer a legitimate job opportunity, especially when noting that recommended firms here are not what you're looking for. I suggest just posting your issues here and get the help of the community for free! Give you a fish, eat for a day. Teach you to fish and eat for life. Something like that. Be happy to point you in the right direction for your key words and landing pages.

Hello Anthony, The general site will have categories as subfolders in the url, like mazsports.co.uk/soccer or mazsports.co.uk/tennis but this category folders are only selections on the ecommerce platform product grid, not specialized subsites. For example the blog at running.mazsports.co.uk would be running.mazsports.co.uk/blog not the general one at mazsports.co.uk/blog, and the running site will have its own categories like running.mazsports.co.uk/trail-shoes. I think this specialization is important on my sector.

I see, so for example: Foreign Authors Foreign Singers Travel Diaries I think it's getting closer, but i don't think people still search for Foreign Author per say. They just look for an author, or, who happens to be Foreign. It's not possible to distinguish based on these keyword the targeted sub-group, I think. All this made me think. Given that this is about exploration, somehow I need to get the right people with the right mindset on the site, and by EXPLORING, they will see content and choose what interests them. So the site would be kind of a cultural discovery tool. Let's take a Persona, for example: all I know is I want to see something interesting about other cultures or the world, I don't know if it's going to be an author specifically, a new song form malaysia, or an explanation of head bobbing in Indian culture.  I am curious and want to find something interesting. How would one target keywords (or plan an SEO, Social Media Strategy) for that?  Would you still apply your above suggestion of making a list of what would fall under it and create categories with key-word rich category urls, etc. ? I almost feel as if it's better to do content marketing: have cool posts shared elsewhere ( or guest post) that will lead the right kind of people back to the site. What do you think?

Hi Denise, You should be safe to redirect back to the original domain - two months is long enough for Google to have completely indexed the new site and assigned it rankings, but a 301 redirect generally takes care of this and reverses the situation back to its original state. It's not optimal - optimal would have been never doing this in the first place unfortunately - but you do need to complete the redirect back again because the original site is now thought of as the new site, as far as Google is concerned. You need the 301 to say "hey Google, we're not on pmd.com anymore, we're over on brand.com!" just as you did the first time, when you changed the pmd.com two months ago. Again, it's not optimal because they fewer redirects a domain / site can go through the better, but I'd class this sort of redirect for keywords as damaging and not something you want to keep around. I hope this helps! Best, Jane

Hi Oneserve, It is a good idea to try to get in touch with Google about this, but in the event that you get the answer that the pic is being pulled algorithmically and they can't do anything about it, here is further reading on this topic: http://blumenthals.com/blog/2014/02/19/why-a-business-should-always-add-photos-to-their-google-plus-page-for-local/ https://productforums.google.com/forum/#!searchin/business/wrong$20photo/business/2wMTWwhCXLU/ahmDkltk8D0J https://productforums.google.com/forum/#!searchin/business/wrong$20photo/business/zVyGBuVUDHQ/PpKvFWjNs0cJ https://productforums.google.com/forum/#!searchin/business/wrong$20photo/business/aB32adqlkHo/59t3Oll6HmkJ Hope this helps!

Look into rel="alternate" hreflang="" tag. This can be implemented in the of the duplicate sites or via sitemaps. For more info, read up here: https://support.google.com/webmasters/answer/189077?hl=en

The prevailing view, in my opinion, is that no one should do anything for the sole purpose of getting links. Google is increasingly getting smarter and seeing through tactics such as widgets and awards banners. First, review Google's rules on link schemes. Second, see that Google recommends that webmasters add rel=nofollow attributes to links within widgets that other websites use. (I'd also include award graphics and banners.) Third, see this Moz post on "Widgetbait Gone Wild." What I would say is that you should give awards first to reward other quality websites and promote awareness of your website. Don't do it directly to get links. Make the links within the badgets nofollow. If you promote and PR your contest and awards in the right way, you'll get a lot of referral traffic from the links along with possible mentions of you by other websites and bloggers who will give you (dofollow!) links naturally by themselves when they write about you. This is earning links the right way -- not building them. It is more difficult and takes more time -- but it's much more worthwhile in the end. Don't do some BS awards to get links. Make it a real, noteworthy award that is worthy of getting coverage by others. Be newsworthy -- see a Moz post of mine on using PR to earn links. Good luck!

Even before the Internet, the key to success has always been to build and promote a strong brand. Today, Google favors companies that have built strong brands online. (See the articles here, here, here, and here as examples.) Remember this quote from Google: "Brands are the solution, not the problem. Brands are how you sort out the cesspool. Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component." They key to creating a strong brand has been, is, and always will be through public relations and related publicity methods. What is called social-media outreach, content marketing, influencer marketing, and more today is just traditional public relations by other names. For an introduction to the topic, I'd suggest taking a look at my Moz post on the topic. I address: 1. Goal identification 2. Target marketing identification 3. Messaging and positioning 4. Media list creation 5. Press release development and pitching Doing PR is crucial to generating interest, traffic, mentions (with or without links), backlinks, likes, shares, +1s, tweets, and a lot more that all combine to create strong brand signals. PR is how a business and website generates these things organically and indirectly. In one context, it is earning links and not building them. This process is not easy (or cheap, if you outsource to a PR agency), but it is the best way to get such awareness and results for the long term. Good luck!

I can't as due to a couple of relationships it would out the client. The client is large enough that these people would know their (our client's) marketing firm which is my company. I even thought about having an employee handle it, but the purchase is too important to the client for it to fall through if we can get close.  Thanks,

Hi, First of all, it isn't imperative to have any keywords in a URL to appear 1st, or indeed, anywhere in the URL. There are circumstances it will help, but it isn't imperative. How well your site matches the content of the pages is going to be key for you. Google is always going to be looking for a site that is going to be seen as an authority on the subject. To answer your question, if you just buy a domain and then forward it, the domain that is just forwarded will not appear in Google at all. The only time there will be a forward, is when someone types the domain in exactly. it sounds like they have a good domain that is old and will have lots of history attached to it. I would start to look at penalties, what has happened at specific dates and see if you can come up with a correlation. There is always a reason, and there is no reason why they cannot rank again. -Andy

Hi Gareth, Glad it's helpful! For your Company Page, I have some bad news: there is no way to change your company page in a rebrand. At Moz, we tried reaching out to LinkedIn with no avail. And they have no process to apply for a name change or a merge. We have to create a new page from scratch, lose all our followers, and have all our employees go and change their own profiles.

Hello, since most of the hosting providers use CPanel, I will just point you to a tutorial on redirects on CPanel. http://docs.cpanel.net/twiki/bin/view/AllDocumentation/CpanelDocs/ReDirects So what you would do is redirect your domain.us to domain.com.us following the steps provided in the above link. That's it! Since you are trying to shift your entire domain, make sure you will be adding a 301 (permanent) redirect. Cristian

Put it on YouTube. Then pay to promote it on Social Media. Also make a nice version of it that you can use as an in stream video ad. In my experience online trade pubs love video content, see if you can place it in one. Plus all trade pubs a selling space in a newsletter or selling an email list, maybe you can draft some compelling copy  to point to this video. Its hard to get specific with advice with out knowing the company or seeing the video, but I hope these suggestions will spark an idea that will work for you.