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We'd love to hear what you find out, Dmitrii!

Hi Edward, Google Adwords looks at fraudulous clicks and makes sure that these clicks are not using the budget of your Adwords campaigns. Even in their own budget reports/ campaign spend reports you can find a small piece at the bottom that will provide you with more information on what kind of credit you got back form clicks that they analysed as being fake.

Yeah, expanded text ads are out. I jumped on those the very same day. Anyway, good to see I'm not the only one with the problem and that Wordstream probably jumped the gun.

Hi Patrick, I haven't personally used scripts for account auditing, but here's a quick rundown of things I look for when checking out a newly acquired/inherited account: Ensure that campaign settings are set appropriately/intentionally with particular emphasis on: Device bidding Location targeting Language targeting Bid strategy/budget/delivery method Ad scheduling and ad rotation Check that each ad group has at least two active ads in rotation Keywords: Sort keywords by cost over the last few months and check for any major bleeders Consider changing any broad match keywords to modified broad match Check for any negative keyword conflicts Run a search term report to find any bleeders (and maybe new keywords to bid on) Check that extensions are being used throughout the account. At minimum, sitelink extensions should be used with at least four per campaign (and each sitelink should be an enhanced sitelink). For any GDN campaigns, check out the placements report and clean up any bleeders there. Check for any automated rules or scripts that may be running to make sure that anything that may be on is intentional. I'm sure there's a ton more you could do, but that's everything that would come to mind immediately for me. For settings-related things, I usually just pull up AWE and check things out in there. Makes it a tad faster, but I bet a script-based audit would be awesome! I've seen pretty cool audit reports in Word doc and ppt form. Either would work well as long as it's organized! Good luck!

Thanks Tyman, I just connected Google Analytics to Adwords. Once the data pulls, I will dive in and see what I can find. Thanks for the info! - Will H.

That's what I thought, I wanted just to have confirmation about that. Thanks!

Hey - another vote for getting this set up for your client. It is a pain sometimes to get them to verify etc but if you can do it this way the client retains central control and visibility and you can then bolt on access to all of these platforms. Hope that helps Marcus

I inquired with AdWords support and heard back that this tactic is okay! "I touched base with our Policies Team... As of now, we have no policy dictating that we can't use the visitors landing on website 1 and retargeting/remarketing those visitors with ads related to website 2."

Hi, An update on this since it came up in a recent conversation. Google reps seem to be saying now that for best performance it is wise to have two text ads in each group one with the mobile checkbox enabled and one without (assuming a single campaign / ad group aimed at all devices). They can be identical in all other aspects, although they do not have to be. The reasoning being that the adwords system will give a kind of 'bonus' to mobile specific text ads for searches done on mobile devices which may result in better position, reduced cpc etc for mobile searches. If you do not set up ad groups like this then your non mobile ads will continue to show on all devices but it is worth testing to see if the above setup brings better results for mobile queries!

I have not use adwords for promoting content. Have you tried Outbrain or Taboola?

I agree with the Jon Loomer suggestion. Also take a look at Mari Smith: https://www.facebook.com/marismith

Hi Rick, If you noindex a page, Google can and will still crawl it. They just won't index it. If you disallow the page, then Google just won't see it. This is the safer option if you have other similar landing pages. -Andy

The are Campagne/campagne-ID in Analytics. Found out btw that ~25-30% on GEO targeted campaigns bring in different (out of GEO targeted zone) traffic...so make sure to keep this in mind...

Thanks, man!

Thanks Peter for your response.

Darren, When testing the goal, it's looking back on past data. So if it's a new event that is being tracked, then it could be setup correctly and the validation would still say, "0% conversion rate based on your data from the past 7 days." That being said, if you still don't see any completions after a few days (I'd recommend testing it manually a bit), then let me know and we'll see if we can troubleshoot the issue. Trenton

Absolutely agree with Alick3000 on it depends what your profit margins are per product, by knowing what you have available post sale, tax etc have been accounted for then this is likely your maximum cost per aquisition which can be used to determine you bidding activity. If you do not already have in place, make sure you have conversion tracking in place so you can see how many click lead to a sale/lead. Why not also do some of the Google Adwords trainng over at Google partners to give you a better understanding of bid strategies.

Hi Alick! Did Lynn answer your question, or would you like more help?

Canonicalization is a perfectly acceptable way to deal with this, particularly if you only have 3 or 4 of these pages. On the other hand, if you have quite a few, I'd be more inclined to block them via Robots.txt to save some crawl budget. For what you're looking to do here, the outcome is essentially the same, one just stops Google spending valuable resources crawling those pages unnecessarily. For more info, there is some helpful discussion and further reading in this Q&A Post if you're interested.

Were your ads in English or Mandarin for Adwords?