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Hi  Cesare Marchetti, Thanks for you question.  I think there are several things to consider here: are you the only one appearing on adwords for these keywords or are there other competitors as well.  If latter is the case you would simply be loosing potential business to your competitors as 20 - 30% of the users click on adwords (these are the ones left over after the 70% - 80% that never click on ads) for commercial terms. Different people with different intent, devices, place etc.. will click on different results so i would like to dominate the serp as much as possible so i can cater to those, and adwords would just be one of those results.  This way i think i can maximize the results and return. But these are mostly empirical assumptions to really test this objectively is almost impossible as there are many factores influencing results.  like you said seasonality, competitores, positions you have in the serp based on device, location, time etc... You could stop adverting adwords for one month for one of the keywords, compare how results were for this keyword compared the other keywords (and compare that to how they would compare in previous months), ajust for seasonality based on historic monthly results. But there can still be other factors incluencing the results. Hope this helps and give you some perspectives on the issue, althouhg i don´t think this is completely what you were looking for (and if somebody does know a way to test this i would be very interested)

Hi, Generally the advertisers tend to follow different strategies and stick with the one, which gives them higher Conversions, high Return on Investment (ROI) so some advertiser grouping keyword by match type and some uses all match types in a single ad group. When working with broader matches changes in Ad copy can be very important so it may be that you'll want to split these different match types into their own Groups to allow Ads better suited to those terms and then add embedded negative match type keywords to streamline the traffic. Now, once you accrue data, you can pause the match types which are not proving worth for you and optimize the rest of the keywords. I wouldn't suggest going with too much of the Broad match type keywords because that would tend to bring in lot of irrelevant traffic and your much of the time and efforts would go in adding the negatives, analysing the Search Terms frequently and checking which terms are relevant and which not. BMM & Exact are definitely good option to go for. Hope it helps. Thanks

That's a great response from Ramon. My thoughts... I wouldn't touch Adwords at alluntil you thoroughly understand the various match types, for both positive and negative keywords (they do differ in their impact somewhat).  And also how Quality Scores impacts Ad Rank. Ad words can be a real killer if left too broad. I highly recommend this tutorial.  It will teach you everything you need to know about Adwords. P.S)  I think it's a great idea to offer as an additional service to your SEO work.  They can work hand in hand nicely.

Hi Chuck, Yes i have seen this before.  I understand this manufacturer is also your supplier so they would also be cutting out a middle man (more clients would purchase from them directly) and leaving them with higher margins whilst at the same time reducing there cpc´s. If you remove all competition but one from a keyword auction it would lower cpc (how much depends on the minimum cpc for that keyword) but it has nothing to do with "low search volume" which is a result of a keyword having very small amount of searches (this is influenced directly only by the buyers and not by the sellers). Google will handle this by reducing the cpc that was increased because of competitor bidding auctions. Its not a pleasant situation and in my case there was nothing to do about it (or it must be a generic product for which you could find another manufacturer, which i think is not an option in your case)

ViviCa1 is correct. Check out Bing Webmaster Tools as well.

Hi, First of all I would like to make it very clear that paid campaign doesn't help in improve organic ranking. Second thing yes it is true that if you are running paid campaign overall goal conversion will go up , you will get more searches on branded keyword, organic conversion will also goes up because many users first click the ad and later on visit website by clicking on organic listing in next visit. Paid channel influence other channels significantly e.g direct traffic, branded traffic, organic conversion* Thanks .

Thanks.  At least it's good to know that there no full proof way of avoiding this. I think you're right about starting with exact match and expanding outward in this case. It's a pity because we have some other campaigns that do well from broad match, capturing a plethora of variations on similar KW queries.  They vary rarely triggering wasted clicks. Many thanks to you both.  I appreciate the response.

Neil, Unfortunately this is not that easy - while you can create tables for delivery based on item (weight, handling time, perishability) the settings for location based variations are only available for the US, Australia and Japan. https://support.google.com/merchants/answer/6324484?hl=en-GB You can see here that 'location_group_name' is a supported sub-attribute...but, like I say, it is only supported for the US and Australia (and location_id for Japan as well). Without being able to show these location specific variations you are then given an unattractive option...but unfortunately I think this is the one you will need to take. "Overestimate if you can’t provide an accurate delivery cost. Match or overestimate the cost users would pay. " Hope that helps. Richard

Hey Roman, Thanks very much for your response - our issue is not so much with multiple currencies within the same website (we're only selling in $CAD). The issue is that our products ship out from various warehouses located across the country. Promos and special deals are available, but they can be different in different provinces.Since we want to reduce shipping costs and it's important that customers see deals that are relevant to their regions (provinces), we need their postal (zip) code in order to give them relevant products and promos. The problem is that asking someone for their postal code reduces our conversion rate and lowers our sales, so we are looking for a way to geographically locate a visitor to the site without them having to fill in their postal code. Hope this helps to clarify! Thanks, Rob

Agree with Alick3000, broad match modified keywords would be far more attractive, and as per link values, nothing would be driven by this process. Using broad match allows you to match a series of keywords to any longtail phrase. Providing the +keywords you use are present, then your advert/adverts will potentially appear. As per +summer +dresses - from Alick300 - this would match both of your longtail ideas and more. e.g. Top 10 highest rated summer dresses Popular dresses for the summer weather. Where can I buy spring/summer ladies dresses blue summer dresses size 10 dresses with a summer print etc As you can see it gives you a much wider target whilst still being specific to your needs. I hope this helps. Tim

Hey Alick300, Optimizing QS can be a bit of a hassle, but is definitely something that is solvable, and while Roman gave some good tips, I'm going to break down the scoring to hopefully help you get to the bottom of this issue. While you said there were scores of 8 with all above average, I urge you to double check & screenshot if that is the case. Based on the way QS is calculated (see below), this cannot be the case. QS calculations in AdWords are, as of the time of writing this, 1 + (Landing Page Experience Value) + (Ad Relevance Value) + (Expected CTR Value). I have added a table below that breaks down the "Value" for each of these 3 facets. Landing Page Experience Above Average - 3.5 Average - 1.75 Below Average - 0 Ad Relevance Above Average - 2 Average - 1 Below Average - 0 Expected Click-Through-Rate Above Average - 3.5 Average - 1.75 Below Average - 0 So you can see that your score could be average on just CTR or Landing Page Experience and you would get an 8.25 (1+1.75+2+3.5 = 8.25). Google AdWords doesn't show decimals so you would see this value as a rounded 8 in the interface. If you can re-check the QS values & paste that information here I'd be more than happy to help you further improve the QSs of those keywords! Hope this helps! Trenton

Thank you Alick, I will try that!

Hi, There is no such tool exist which can give you exact actual cpc of any keyword because there are multiple factors that decides actual cpc mainly QS and keyword bids. You can get rough estimate in Google keyword planner tool. Thanks

Hi John, What is disapproved? The ads, or is  the site   suspended? In case of suspension Google send email why site suspended. there shouldn't be an issue with Glutamine as a food supplement. Best way to resolve your issue is call Adwords support team and ask for the reason @ https://support.google.com/merchants/answer/4581834?hl=en Thanks

I have the same thing but at a larger scale. 122k clicks according to facebook, 1450 visits according to Omniture... and no sales. That's the less optimized 2.5k€ I've spent on a campaign

Hello, Just saw this and wanted to chime in! I agree with Alick300 about exact match keywords, especially for accounts with extremely high search volume. However, I believe adding a few modified broad or phrase match keywords to your account can help you find some well-performing long-tail keywords. Once you find these long-tail keywords, you can choose to bid up higher on them or include them in your Ad Copy. Additionally, if you are a local business, you may find that people are searching for your service along with the city. This can provide you with information for which cities you could potentially be targeting, or where to focus attention. Whatever you choose, monitoring the search term report and appending to your negative keyword list is key!

Hi, As far as I know There is no such tools available. I would suggest you to use Adwords Editor. You can also contact Adwords support team for available methods to do the same. Hope this helps

If you use lead-IQ.com you can even find out the person's name behind the goal conversions from any source traffic and also facebook of course. Basically it goes deeper than Google Analytics goals which are just number of goals. The problem with GA is that you do not know if those goal conversions are any good, which is a big limitation in GA and Facebook conversion tracking.