Lead Conversion on Facebook

[Ideas-Money-Art]

Hi Mozzers,

We are currently running FB ads and I am wondering if I should rely on the facebook lead conversion metric https://cl.ly/412f1j1a021I. I tend to rely heavily on Google Analytics for this kind of data(by adding goals). Of course GA doesn't not show as much conversions as Facebook does.

So which platform should I be relying on for conversion metrics?

Thanks for letting me know!

[Chris_Hickman]

Hello,

My first suggestion would be to use Google Analytics, it's typically the go to for any tracking. Can you elaborate more on the issue with GA? Are you getting different results? Do you need to create a custom URL for tracking?

Chris

Adficient.com

[phubui]

I agree that GA makes sense in terms of being a more neutral source for conversion tracking. You'll just want to make sure that you're properly using utm params!

I'm not sure if you're using Facebook lead ads, but I just started using them for Moz, and those will get you leads that you most likely wouldn't need to check in another platform as Facebook will have a report of your leads' details for you. Here's more info about those:

https://www.facebook.com/business/news/lead-ads-launch

Hope that helps!

[Ideas-Money-Art]

Hi Chris,

Yeah I am getting different results. Lead numbers on Facebook are way higher(+20%) than what GA is showing me. We have been creating UTMs for all the facebook ads.

Hope this helps!

[MarkHawaii]

If you use lead-IQ.com you can even find out the person's name behind the goal conversions from any source traffic and also facebook of course. Basically it goes deeper than Google Analytics goals which are just number of goals. The problem with GA is that you do not know if those goal conversions are any good, which is a big limitation in GA and Facebook conversion tracking.