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When you say you have checked with Google there is no fraud involved, what exactly have they said they have checked? The only way I could see of evaluating if the forms were the result of fraud would be checking they didn't come from the same IP address (similar to how they try to identify 'click fraud') but this is fairly easy to mask with an extension like Stealthy or a more sophisticated IP masking app. Few Qusetions - Could you give an example of how the info is 'fake' ie legitimate sounding inquiries with a fake email address or is it just nonsense information? Do the forms look like they may have been spammed by some sort of bot or automated program? Usually relatively to spot this kind of thing ie repetiton of some sort of pattern or syntax that would never be entered by a human etc. Has your client recently (or ever) had an acrimonious situation with a competitor or past client/customer? My first suspicion would be someone (most likely a competitor) taking 'click fraud' to the next level by also wasting staff time with dodgy inquiry forms, a little elaborate but really the only logical conclusion I can reach. I would also say this scenario is more likely in a market where cost per click is reasonably high (say £2+). Be interested to see if you discover any more. Oh, one more thought having said that - has a developer thoroughly checked the functionality of the form? I'm sure they checked the obvious but you never know.

Hi I do run an e-shop and also a physical store. I only sell products directly to my customers.

Good luck! Miriam

A follow up and update to my adwords adventure. I the end, it seems capitalization did not matter.  The quality score of our keyword settled over those first few days at 3/10.  In trying to figure out more about quality score I found two incredible resources which answered many questions. First was this blog post http://www.epiphanysearch.co.uk/blog/decoding-the-quality-score-2/ This has a graph for each QS and charts position vs CTR.   This data gave me bench marks to understand what I needed to achieve with CTR.   "Broadbeach Media" replied to this post and reinforced the idea that CTR was the leading indicator of relevance. I also read all of the blog posts at http://www.clickequations.com/blog/ This was an invaluable resource.    So many time I spend hours doing searches look for answers to questions; Then I find a gem like this blog that answers so many questions it kept me up at night reading. I didn't give up on my keyword.  I kept my bid high.   MY CPC was at 450% of where I started.   I split test my add like a madman.  Originally couldn't imagine a better ad than I had.   I made 6 different versions of my ad title.   I used a statistical significance spreadsheet (wish I could tell you where I got it, but the author didn't provide that information on the spreadsheet.  There are several of these available online). As I gain significance each day, I was able to eliminate ads.  Just with title change, my best performer was able to get a 5.6% CTR (from 4.5% before).  Through out this process I watched the average position to make sure I had comparable data.  (I manipulated my bid to maintain a constant average position.)  Then I started testing a few change in the body of the ad copy.  Goldmine!  My best performer was now hitting 7.9%.  QS was increasing slowly over the 3 weeks. (QS is now where I was pre-test QS=7).  A few days ago, I let loose on the bid.  My average CPC is now the same as it was pre-test.  My average position is now 1.2 (from 2.7).  CTR is between 8% and 10%.   If my QS goes up again, I will be paying less per click than originally.  total clicks for PPC have just about doubled!

Though not on your list, I would go with Perth Hotels. It has the best ratio of Keyword Difficulty to Exact Local Monthly Search Volume. Keyword difficulty score 60 with 4,400 Exact Local Monthly Searches, according to the SEOmoz tool on Google.com.au.

Yes, I'm the same way.  If I am passionate about something then I will usually do it myself.  Although, it may not always be the best way to go about it, because sometimes it ends up pushing the higher priority things I should be attentive to behind. Unfortunately for us passion doesn't always = priority

Loren first off in your number crunching, I'd suggest you calculate a weighted average of your Quality Score, whereby you take into account the number of impressions for each keyword. This is my general thought based on limited knowledge of your account: The most tell tale factor is that you have an aged account of 2+ years with a lousy historical CTR. This is going to greatly impact the QS of any keywords you add to your account no matter how relevant (or how much better you've gotten at creating relevant campaigns). Your predicted CTR is terrible, so your QS reflects that. There is an implied volatility, and what I haven't been able to figure out is, how much change it takes to impact your QS. I've noticed that if your future CTR is really good, and your keywords have high volume impressions and clicks, the QS can improve very quickly (sometimes within days). But if the new keywords you've added are low volume, it can take a long time before your QS improves to reflect the underlying relevance. George Michie of RKG wrote a detailed blog (rant) post about Quality Score, and while it doesn't directly answer your question, it does educate you on what goes on in that "black box."

Thank you for your responses.  I will get to work on fixing up my site first before I submit.

Thanks, I'll check them out!

I think Margarita is referring to tracking in Omniture, rather than Google Analytics. Margarita, have you tried tagging your destination URLs with a campaign parameter that you've specified in Omniture as paid? This post might shed some light:http://blogs.omniture.com/2009/03/10/organic-vs-paid-search-detection/

I would attempt to focus on the artist and display a couple of his/her pieces on the landing page. So, for each artist, your ad would be around something specific in the medium used or possibly genre of art, the landing page would potentially be a couple of specific pieces and a short bio w a call to action, etc.  Your question will be: What was the searcher's query? Artists in city X? 3D art by Y, etc. This I think is important for a PPC in such a low volume search area. (I have been collecting for years and my wife does contemporary abstract in oil and acrylics). With art, you might really explore destination advertising on the web as well. You will be the one who can decide which is best/cost effective for you. Now, if your store were more of a furniture/art/design type store, then I would have to look at what drives people there and maybe look at what someone like restoration hardware or their new model does. Best

Sounds like Robert's advice was on-target. Good luck, Jakob!

That's just it, their web developer has all sorts of problems. I had to set up their wild card redirect because he had no idea how. Now I'm having to figure out how to install this tracking stuff because he has no idea. Would be a lot easier if they had a web developer that knew web development

It looks to me like in the "web" listings on Bing's TV section that they always only show the top 2 listings, which seem to consistently be the official website for the show & then wikipedia. So if you can get the #2 ranking on that SERP, then it looks like you can be included on Bing's TV page.

Not logged in, no location set, I've got you coming in 6th naturally here, just below a block of videos, and well below the fold. Might be that many searches, but you're below what I would consider just-as-relevant (and then Wikipedia, sigh) content. 1% CTR is not bad for slice #6.