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So you basically have 2 different arguments here, both of which are probably true. 1. Raw +1s don't directly effect search rankings  (What Matt Cutts said) 2. Sharing on Google+ likely has secondary benefits that help search engine visibility. (What I said in my Moz article, although not as clearly as I would have liked) Matt Cutts wasn't refuting the article directly (as far as I could tell) but debunking the conclusion that many people were drawing from it. Regardless, we know links are important, and good content is important, and the type of content that earns good links is also often the type of content that earns +1s. Hopefully, you can find a way to pursue it all at once.

Paid promotion is a good starting point, but not necessary. Paid promotion only goes so far. General advertising on a number of mediums both online and offline will get you likes too. Let people know you have a Facebook, keep it active and people will like your page. Write a blog and include your Facebook link. On forums add a Facebook link in your signature. On paper advertisements, include the Facebook logo and a simple link to it, e.g. www.facecook.com/inmarketingwetrust I also see you don't have your Facebook account on your Moz profile. That is also I good place to start.

I am sure people will think this is sketchy, but I have used it and it seems to work. http://www.papablogger.org/2013/05/get-more-Google-plus-followers.html

Thanks Robert! I had similar things in my mind but I was not sure. Your reply made everything clear. Thanks Referral Candy! The link you shared is really good. Regards

Hey Chris, Thanks for the tool list! I think I'll find a purpose for each of these tools in the research I'm performing; however I think I'll have to develop a custom solution for a starting point. Unless there is another way out there?

That's a good point. The two-way street prevents people from faking the authorship of pages on your site. Thanks! The only issue is whether the expert would want to say they are a contributor to our site if they only have contributed one page (the interview). It may help to suggest that it would give them more authority in their subject area from Google's point of view.

If anyone else tries to figure a way to organize twitter followers into lists AFTER the fact, here's what I did.... I DO NOT work for socialbro.com nor social oomp. I simply signed up for the socialbro.com service and the tool provides the ability to filter twitter followers (and people you are following) by search keywords (across bio and tweets), geolocation, and several other fields. This capability made it easy for me to search for users and then apply to specific lists we've recently established. Moving forward we are using social oomph to assign new twitter followers to lists as we acquire them. In  Social Oomph, followers can be assigned automajically based on keywords or through manual selection.

Thanks all, I think i needed to add a bit more.. I've checked the link above before but the problem is, when he visits the company page and click on edit,  there is no 'designated admin' or 'add admin' comes up under company page. However, i've just noticed, maybe his account is also 'admin'  status not  'owner'. Does anyone know how can i see which email address owns the company page? (Maybe i should just email to Linkedin?)

Hello ! Tks for your return. I was thinking the same to separate both personal and professional accounts. My concern was to make something easy for people to use. I was also bit lost between the personnel channel and the Google page channel. I gonna try to close all the one not in used. Best regards

Thanks for your reply, the issue is our in-house designers have very keen eyes and don't settle for anything less than perfect, so even a little bit of blurriness of the text in the image is an issue. Highest my work screen res goes up to in 1200x800 but the designers are working on high-end macs.

I think this answers your question http://stackoverflow.com/questions/9880659/fb-like-button-on-website-and-fb-page-finding-different-number-of-likes

Are you posting the full text or a link to the content on your site? I would recommend putting the content on your site and sharing the URL on Google+, Linkedin, or Facebook. Regardless, I have never seen content on Google+ or Facebook impact anything to do with Google in regards to duplicate content.

Hey Steve, While it is difficult to look into exactly what you are seeing without knowing the site you are researching, there are a few reasons that you may be seeing a discrepancy in Open Site Explorer. First, we can only show data for users that have public profiles, so no private users will be counted toward your likes. Also, the number of likes or +1a for a specific URL from your website will be different than the number of likes or +1s on your business page in Facebook or Google+. For example, the number of people that have like moz.com on Facebook from the on site widget is 2095 (http://screencast.com/t/ueiSZsx7hxd), but the number of people that have liked our business page at www.facebook.com/moz is 127k (http://screencast.com/t/bZ8I17sRL). If you research your site URL, it will not match up with the number of likes on the Facebook business page. You would have to input the specific facebook.com URL to see that data. I hope this clears things up. Please let me know if you have any other questions. Chiaryn Help Team Ninja

Hi Keri, I did actually end up using Followerwonk to sort through my followers and decide on some that weren't quite relevant to my (or my other Followers') interests. Some of them ended up being people who had obviously only followed me in order to get me to follow them back...and then once I did they dumped following me like a hot potato, lol! I ended up maxing out the number of people I could "unfollow" in one day on Twitter...I seem to be hitting barricades no matter what I do, lol. Anyway, I was able to make plenty of room now so I can now follow people I really AM interested in without fear of hitting the 2,000 limit any time soon. Thanks Followerwonk!

Hi David, I think you will find this article pretty useful. http://moz.com/blog/7-key-ways-to-optimize-facebook-fan-page-seo it should cover some of your questions and has some very relevant information regarding your question. I would check to ensure that the client is making full advantage of its description and about us sections. I hope this helps. Tim

How about guest posting? Asking them to allow you to write a quality post on their site helps to build deeper relationships, which may come in handy in the future if you're looking for support and participation from sites within your niche. Moreover, guest posting lets you tap on the audience of other sites, and gets your name known out there. Here's an article about how Buffer managed to propel itself to success with guest posting: http://searchenginewatch.com/article/2194396/How-Guest-Posting-Propelled-One-Site-From-0-to-100000-Customers. Worth a read!

What platform are you using, it is different for each platform. What you basically want to do it to set up the OG (open graph) tags for the site. If you are using a platform like wordpress, you can just write the meta data out to the OG tag. If you are using a custom platform it might be a little harder. Here is an article I wrote that is based around prestashop, to set up simple OG tags. http://blog.dh42.com/prestashop-and-og-tags/  (I hope this is not frowned upon) Basically, you can use these tags in the head of your page, and take out the Prestashop smarty variables and use what variables that your current cms uses. I generally print meta data just to keep things with the flow of the site. Most of the variables you will need are generated by every CMS software. Also, Facebook is not the only platform that uses OG tags, twitter does(along with twitter cards), google+ does, and others like stumble upon do.

I feel like there could be conflicting answers on this one Social sharing has been such a popular thing to push for, more I think conceptually than for reality. Very few pages within a site do well with sharing - it's just usually not the type of info users want to share (no matter what marketers want to believe or what industry experts want to tell us). The proof is in the numbers - so start there. Are people sharing your content? If they aren't, then what have you lost by removing it? (And I realize you kinda answered this question for yourself.) I'm of the belief that it works best on pages where there's content worth sharing - news, white papers, contests, etc. - if your system allows for specifics like that. And if the change with the social sharing overall will improve the user experience (like with load time), then is that a better trade off? Since websites can have such different CRMs/platforms/coding, there's many things (I think ) that can play into performance or issues. Like, you resubmitted that trade show page and it may have jumped because Google hadn't crawled it in a long time, vs. because the social sharing changes. Just a possibility.

I agree it's best to communicate with people that actually need your product; however I'm talking from an SEO point of view on authority.  Let's say you sell a product that uses a certain type of technology.  For example you sell an electronics product that utilizes a new open-source logic board.  The people you sell this electronics product to might not care about, or be talking about the logic board, but members of the open source logic board community would certainly be interested in hearing about an application built from it. One of the big factors in SEO is the authority of pages and domains.  If the logic board community starts talking about your content about the application of their board, this signals to Google that it's an authoritative source of information, thus the domain it's associated with is authoritative.  While this might not seem the most productive in terms of getting sales short term, it raises authority which makes ranking for keywords easier. I wouldn't make a piece of content unless it's clear from the keyword research that traffic can be created from it.  If it's easily sharable this raises the authority of that content in a fast, almost automatic way. I guess a better way to ask my question is:  Is there an easy way to identify the kinds of things people are talking about on social channels?  Not only this but the people in your target market? My goal is to create content around social trends on these networks that has high search potential in it's keywords.

Thank you very much Sida. We are going to use the Facebook Like button in the header of all of the pages and then have it update Likes on our Facebook page. We will have a second Facebook Like button in our blog and that will Like the actual page itself. Appreciate the feedback and suggestion.