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Runnerkik, Thanks for the reply. I agree using my above example about women of this age group going to sites about menopause is ridiculous, and was made to be to support my example only. I am not even targeting this group. I wanted to make a clear cut example, ridiculous our not, so I didn't have to drill down back and forth through multiple questions in the forum. What I am trying to get across is that we need a way to return sites through some type of demographic search functionality to show which sites certain demographic subsets are using and where they hang out. As online marketers we are constantly testing to learn more about our customers. Usually we guess and guess until we finally get it right, wasting tons of money and time to refine our customer. I don't like wasting time and money and just want to search for a specific demographic subset and have it return the most popular results/sites people use. I am not a 50 yr old man, 13 yr old boy a 25 yr old women etc. and it is sometimes extremely difficult to know where you should be targeting new customers and you can't put yourself in someone else shoes that you really no nothing about . What happens is you sometimes make stupid assumptions, based on lack of evidence like the one in my previous example. I never want make assumptions about my target group and what they are searching for, but it happens all the time. It will continue to happen until some type of search functionality is created for demographic groups. People think they can find there market through Google Adword, which they can, but I want to go two to three steps ahead, before they even thought of what they might need to type in a certain result, and engage them there. Great idea about the content network idea for finding your target audience, I just didn't want to have to burn money. Great idea to reverse engineer the process.

Searches that show in kw tool are for the Google search network and include images. What is reported using exact match is the search volume for the keyword.  A search is neither organic or paid, it is a search. So, any traffic for that kw is just that traffic - they choose what they click on in terms of organic or paid. Best

Long URL's aren't always a bad thing. It's generally bad only because users are turned off by long URL's.

Really you are the experts. excuse me I'm rewarding the first answer Regards,

Hi Jon, Situations like this can have very complex causes, so without actually being able to investigate your unique business, my suggestions will need to be broad. First of all, it's great that you've worked with Darren Shaw's Whitespark tool to begin identifying citations. Please check out Mike Blumenthal's article regarding the time it takes for citations to go into effect: http://blumenthals.com/blog/2012/09/26/infographic-citations-time-to-live/ And, it's good that you have read through David Mihm's Local Search Ranking Factors, which is the key annual industry report (I'm proud to have been a participant since its inception). The information in the report is exceptional, but it's also a lot to take in. For the sake of brevity, I'm going to excerpt part of a post I published (see: The Rudiments of Local SEO ) recently, summarizing the typical elements of local search rankings: All Top Rankings Are Not Created Equal One of the most common questions I receive as a Local SEO is, “How do I get high rankings?” If ‘it depends’ were ever an appropriate answer, this is when. Read this carefully: The effort and investment you will need to make to achieve high rankings for your local business is completely dependent on the competitiveness of your industry and local geography. In other words, a personal injury attorney in Dallas, Texas is going to have to make way more effort than a baker in Boonville, California (population: 1,035). It’s all about the competition. How many competitors you have locally and how much effort they are each making is what dictates the lengths to which you must go to surpass them, if possible. There is a pretty long list of things your local business can do to establish and promote your visibility on the Internet. What you should do all comes down to how competitive your niche is. David Mihm’s annual Local Search Ranking Factors report is the Local SEO industry’s key survey highlighting the components of high local rankings. Some Local SEOs postulate that there are 200+ factors that go into determining the rankings you receive. Here is a short list of the most basic ones: Age and authority of your domain Local optimization of your website Lack of violations on your local business profiles Consistency of data about your business across the web Proximity to city centroid Number and authority of your citations Number and velocity of your reviews Social factors Number and authority of links You cannot control factors like the age of your domain or the reviews you receive, but you do have control over other factors like the optimization of your website and the correctness of your local business profiles. Whether you need to make major investments in areas like Social Media and linkbuilding all boils down to how competitive your niche is. Every business is different. Educating yourself or hiring a pro is what will help you discern the amount of effort you need to make to achieve the highest possible visibility. I'm excerpting this part of my post both in hopes that perhaps you can see something on the list where you realize you can improve what you're doing, and, also, because it speaks to your question as to whether X amount of something is enough. In other words, 20 citations may be all some businesses need, based on their industry and locale, but they won't be nearly enough for other businesses in different places. What you need to do is based on the competitiveness of your specific situation. Finally, if rankings for an established business (not a new one) begin to fall off, you must always investigate the possibility of violations, penalties or bugs. Such work typically requires a full audit of the website and all its profiles. There will never be a 'simple' answer when this arises, because there can be several things going wrong and these have to be discovered and, where possible, corrected. I hope my response is helpful to you and gives you some idea of where to turn your attention. Good luck!

You mean UK or Us site ? for US site there is plenty of them, UK site have almost nothing.

I believe allinurl:fit OR fitness OR crossfit OR health OR strength OR shape OR workout OR muscle OR sixpack OR bodybuilding should work. Hope that helps, Adam.

Hi Owen, Thanks for the replies. I meant 13 pages from my website. It's still only returning one result Thanks, Dan

Thanks Irving, thats good advice. A few of the distribution sites take 48 hours to be approved so will have plenty of time to get the website indexed first.

I'd remove all of the low-quality links like that.

I don't know but I had a look at your website and I think the background is begging for a seamless Ice cube background like this one... http://www.commentnation.com/background.php?MyFile=seamless_ice_cubes.php&ID=C113.php Like your site is a fresh catch of tasty Salmon adorned by Ice cubes in a freezer keeping it fresh and ready to consume....well, maybe, but seriously I think it would look pretty cool.

Mine is customized to match the website and the things that I like about it are.... --- the adsense income is great --- it makes things on a large site very easy to find --- a lot of people who enter the homepage go straight to search

If the negative press is towards a person rather than a website you could try and build backlinks to some more positive stuff that is already present on the web about them. For example lets say your client is Bob Smith of Atlanta Georgia, do you find this stuff when you Google Bob Smith Atlanta Georgia?  What I would do is build backlinks to the good pages online about Mr Smith, it doesn't matter whose website it is find 10 good websites that are online about Mr Smith, and add links to the pages about Mr Smith. Also while you're building up some of the other established sites webpages create a few new ones of your own as well, and tag them with negative tags, but have positive comments, use something like is Bob Smith A #@# in the title, and description however, in the text tell a different story. I see companies doing this all the time when I do background checks on shady sites for clients, and it works. Usually if the site knows what it's doing I will have to search 3, or 4 pages back to find the bad stuff.

Honestly Alexa, Compete or Quantcast all are the estimators and can be seriously wrong at times... I think there is no tool that can give you the exact data of traffic (this is the real beauty of the online marketing) but there are several things like organic rankings, what estimated traffic they can get and how they are performing in PPC and some other data can be found through tools like Keyword Spy and SEM Rush!

Thanks for the answer, but no, nothing mentioned happened.

SEOmoz dose have a Rank checking tool and here is the link to it http://ranktracker.seomoz.org/ hope this helps!

I believe content is the most important factor, and then on-site optimization which would include URL selection, Identifying keywords, and structure. Once that is out of the way I move on to link building.

Thanks for the help.  I'll take a look at my site config and make sure everything is as it should be.

"sitelinks being a product of search volume" No, I've seen startup eCom brand sites with embarrassingly low search volume receive sitelinks so that isn't strictly the criteria.