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thanks guys - pretty standard stuff then.

One of the often overlooked factors in local ranking in customer reviews.  Implementing a simple email marketing program to request positive customer feedback can boost rankings and expand the geographic area your citation is "relevant" for.  Couldn't hurt to buy adwords for your target keywords and include your places listing as an ad extension.

I believe they are, yes. Here's another concept.  Yahoo's own search results come from Bing.  What would be the point of Yahoo displaying the exact same results as Bing though?  So it's a known fact that Yahoo takes Bing's data and changes it for the main Yahoo search. So in that same way, I am saying I believe Yahoo then goes even further and provides yet a different result set for "powered by Yahoo".

Thanks a lot guys.

Picking your channels is always important. My recommendation for on-site video is to publish the videos into your existing sitemap on the domain you want to rank for, and file a video sitemap with Google.  Video results are often given priority over text results and so Google will feature your video content because many sites just don't have a video function and they see great results from clicks and so forth when it comes to video. Having a YouTube channel is also good, but it has to be a part of your strategy to keep it going.  Do you want people to comment on YouTube or on your site?  Do you want people searching to be able to find your site, or your YouTube page?  You want to funnel the traffic where you want it to go, and of course on your own site you can control the Calls to Action and things of that nature. Here is an excellent SEOmoz blog from Kate Matsudaira that talks about creating a video strategy and some of the options and opportunities for success using video. http://www.seomoz.org/blog/creating-online-video-strategy Hope this helps!

tru we never here about good ones

I do quite a few searches on twitter; unfortunately usually there is even more "noise" then even Google shows.