Category: Search Engine Trends
Explore current search engine trends with fellow SEOs.
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Rankings changing every couple of MINUTES in Google?
Hi D4, Rankings are affected by a host of factors, not the least of which are personalization and localization. Given that different people search for different things in the normal course of things, it is quite likely that two different people searching on different computers will get different results. I would be very cautious about conducting repetitive searches every few minutes as you have described, because in the end, it could be you and your helpers that are influencing what you see in the rankings! It is important to remember that Google and Bing both utilize click through data from the SERPs to inform rankings. Every time your site is returned in the results, but not clicked-through and every time a searcher clicks through, but quickly returns to the search engine, Google and Bing are gathering information that suggests your site is not seen as relevant or helpful by searchers. Constantly running redundant searches like this could eventually have a negative impact for your site. I would say that you might be better served by conducting an in depth analysis of the pages concerned and putting the focus on improving them. If you get this aspect right, rankings and traffic will improve naturally over time. Hope that helps, Sha
| ShaMenz0 -
Will signing up for Google Places affect my national rankings
My pleasure - sounds like your experience will be your most powerful asset! Sincere wishes for success! Miriam
| MiriamEllis0 -
Lesser visited, but highly ranked landing paged dropped in rank on Google. Time for a content update?
Yes, you replied to my post last week when my most important pages dropped a few spots to a new site. That's bound to happen, and a new site has hit #1. I'm talking about other landing pages that have dropped a whole page or two. These landing pages have ranked in the top five on page one for well over a year. I guess I was leaning towards a freshness issue because the sites that now rank on page one do have a freshness theme, aside from a few others that just kill everyone else with fantastic PA, DA, and inbound links.
| Ticket_King0 -
Indexing well in Google but not in Yahoo/Bing - WHY?
Bing have made it clear that they will not index all pages, it is their policy to index only the best pages. you can use BWMT to put urls directly into the index, Bing will give anny page a trial, but may boot it out again if not deemed usefull.
| AlanMosley0 -
Too many page links?`
I think that the best answer to this question come straight from Google's head of webspam: http://www.mattcutts.com/blog/how-many-links-per-page/
| Hannahm240 -
How do you get the Mini-Embed-Link-Thingies in search results?
Hi Dylan - I'm pretty sure they can be influenced, but to say precisely how is tough. For those who are curious about what these are - this query currently shows some under the first result: https://www.google.com/search?q=site+explorer I'd say they're likely triggered by some of the same things that make sitelinks happen on a broader scale: User/usage data showing navigation from that page to other subpages on the site Link connections from folks who link to the main ranking page and subpages Relevance overlap of content between the pages Link popularity/importance of the subpages Some inclination from Google that this particular site/set-of-pages are potentially a navigational result for the query (i.e. the user is searching specifically for that stuff, not necessarily in discovery mode for broader results) Hope that helps!
| randfish0 -
Hyphenated Words as Keywords what is spam?
If you go to google and do searches for these variations you will quickly see how optimized pages are treated in the SERPs. It varies.
| EGOL0 -
Effect of new Google SSL policy on our Analytics - AACK!
We are seeing some of the same stuff. Often if you compare rates of what you can see you can have a good idea of what keywords the majority of those visits came through... never the less a pain.
| AaronSchinke0 -
How much CTR influence auto suggest
I also wish! But my impression at this moment was I have to make double linkbuiling work, for singular and plurial. In facts, It's 4x times the work, beacause we also have a french accent ( a and à ) in our brand name... D'OH! Thanks for the link. We probably test something with our newsletter to help resolving this.
| Olivier_Lambert0 -
Google's reaction to site updates
Hi Bob, I am not 100% sure if I understood well the question, but: if you make a change to a website and Big G indexes it, you should aspect changes in the rankings in the same time. I am working on some mini-site lately, and experienced rankings from even 2-3 days after launch. So You can aspect changes soon also. At least this is my experience. I hope it helped, Cheers!
| Keszi0 -
How do you get photo galleries indexed on Google News?
Thanks Casey. I do not have a problem getting indexed on Google. I'm specifically referring to Google News indexing. I have yet to find any specific recommendations for getting photo galleries indexed on Google News. We always have ALT tags filled out and we are getting better at naming our files with keywords, although we do have some CMS limitations in regard to file names. We do a pretty good job with writing captions and including keywords, we always specify the image size (height/width/file size), attribute images, and optimize internal anchor text with at least one major keyword phrase. My real problem is that we do all of this for all of our photo galleries yet only some get indexed in Google News. The one thing we do not do is include photo galleries in our sitemap and I'm making that change this week. Hopefully that does the trick.
| BostonWright0 -
Host name per content
Hi Mikel, I'd concur with your SEO consultant's view The subdomain set up (i.e. http://nero.hispazone.com) is sub-optimal as the search engines essentially see subdomains as individual sites - so any strength or authority you have from hispazone.com is not passed to nero.hispazone.com. I think you're saying that you've been recommended to go down the subfolder route - i.e. hispazone.com/nero - if so I think this is a better solution for you as any strength or authority you have from hispazone.com is passed to hispazone.com/nero. The subdomain route can of course work, but in order to rank well you'd need to build links to each subdomain as if they were separate sites - which is of course pretty resource intensive. I hope this helps, Hannah
| Hannah_Smith0 -
How do blog comment/forum back links compare to editorial back links?
Having a complete backlink profile is key to success. That means having follow and nofollow blog comment links along with authority links.
| mj7750 -
What effect does previous page visits have in SERP?
Really interesting question about user engagement metrics that we don't have a clear answer to, but we've received hints from the engines that they track this sort of thing through toolbars, logged in searches and other methods. Bill Slawski recently wrote a post on a Google patent that would adjust rankings on exactly this type of behavior. Quoting directly from the his article, the patent described user signals such as: The percentage of searches in which the user selected the first result (or one of the top results) in the list of search results The average first click position (i.e., the numerical position within the list of results) The percentage of searches that had long clicks (i.e., the percentage of times that a user selects a link to go to a result page and stays on that page for a long time, such as more than 3 minutes) The percentage of searches that did not have another search within a short period of time The percentage of searches that did not have a reformulated search (i.e., a search where one or more search terms in the original search are added, deleted, or changed) within a short period of time A combination of different metrics, and/or the like So a single click, in the ocean of web results, probably will never make a large difference. Or even multiple visits by a single user. But if you have a large number of users click on a result, and then click the back button to choose another search result - this is almost definitely going to have impact on rankings. Or, another example, if a large number of searchers consistently choose the URL in the 3rd position of a given SERP - and staying on that site - that particular domain might have a good chance of rising. This past April, Google announced "we are beginning to incorporate data about the sites that users block into our algorithms." Again, a single person blocking a site from their search results probably isn't going to have an impact, but a large number of such actions probably will. Engagement metrics are becoming increasing important, but all indications are they must be taken in aggregate.
| Cyrus-Shepard0 -
Why does my Rank Checker result differ to SERPs
Thanks Jassy. I'm beginning to think you are right. I'll keep the bubbly on ice for awhile longer!
| catherine-2793880 -
Whats the best thing to do after rebuilding a site to get old rankings back ?
The structure is new , the urls are new , content is the same + some new products (new content), so pretty much everything changed. page rank is still the same but the ranks from the keywords ... . from 2000 unique visitors per day we now have 400-500. the website is www.medicamente24.ro .
| footballearnings0