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Thanks Miriam! And thanks for the link. I will definitely share the information with the client to back up what I am saying.

They can absolutely have a positive effect to support your SEO efforts. One thing I feel you should know is though, simply using a service like Piktochart and some of the other infographic creators and slapping together something quick isn't going to give you the results you are looking for. I would recommend designing a custom infographic from scratch - or hiring a designer to do it for you after you provide him with a creative brief. You also need to think of your plans on how you will distribute the infographic. Here is a great youmoz post on how to push an infographic - http://www.seomoz.org/ugc/how-to-push-an-infographic

Im new to SEOMoz and SEO in general and really bad at it, that's why I became a member to learn more and generate reports. One campaign is 3 weeks old and the other 1 week. What are these onpage optimization reports based on? Keyword rankings? Because i dont rank in the top 50 even for any of my keywords. Maybe that explains it.

I am not sure what platform your site is running on. I know that meta keywords do not help as far as SEO is concerned. We use Big Commerce and meta keywords help our sites internal site search. Something to think about. You can do a quick test by putting non related keyword on a page or product to see if your internal site search picks it up..

You can actually leave the links in the footer since it's a good way to distribute your page juice, I would recommend just including the location though, you're creating a very high keyword density by repeating "car service" and "nj" so many times on the page.  Chatham, Clark, Cranford, etc. No keyword repetition when you do it that way. I would rewrite the duplicate content on your pages and try to make it a little bit longer. You've got zipcodes, map, links to close towns, not too bad man. The duplicate content needs to be handled though.

Got hit on Friday, and am affraid I have some duplicate content pages, so we are going to send them to their approiate page. We also have 30 or 40 pages that are just for keyword ranking, and since friday hit I am under the impression that google is puttin more emphasis on the entire site and ranking the site as a whole and not just each page, so the thought is to 301 the marketing pages. the marketing pages are seo moz trust 50 have a PR5 so I hate to do anyting with them, but we took a huge hit on friday and I am desperate. our busy season starts in 5 days AHHH!

I wouldn't necessarily call it a penalty. It is just that Exact Match Domains have been "turned down" as Matt Cutts put it. It means that Google doesn't pay AS much attention to them as they previously did and yes it may cause ranking drops due to it. When you talk about moving over to another domain you won't 'carry the penalty' but you might not see any ranking changes because changing domain won't give you back what the EMD used to give. You might want to look at your backlink profile. I have had experience of people having EMDs but having a poor backlink profile and it has dropped them down the SERPs. Just be aware though the EMD is NOT a penalty by any means, it just means a ranking signal has changed and you have been affected, so focus on your other ranking signals such as links, on page optimisation etc... and get that improved to improve your rankings.

Like I said in the last paragraph, if this is temporary, 302 redirect the original destination URL to the new destination URL as well as the redirecting URL to the new destination. If these changes are permanent, make them 301 instead of 302 redirects.

Thankyou Michael.

I have a client who was hit hard. They pretty much disappeared from the search results for all search phrases except for their name. Their on-the-page is a little over optimized, but not so much that I would think it would be completely demolished in the rankings. It almost looks like a Penguin update as I think they've been penalized for some high density anchor text in their back links (34% with the exact phrase they want to rank for) and some comment spam. Anyone else's thoughts on the matter?

You are most welcome.

SEOMoz updates its ranks once a week usually - rankings change daily, sometimes hourly. This could be a factor. Also, ensure you have the search engine selected as your localised Google within SEOMoz. As a side note, ensure that you block cookies, use incognito and aren't logged into any Google service. If you are, it will give you personalised results.

Having Capital letters in the URLs are not bad for SEO, Google consider this case as negative seo and it will not affect your ranking, but i recommend to use lower case in URL because it is User-friendly and SE friendly,  and may be possible that you will have duplicate content issue if search engine see variations of upper and lower case among URLs that all evidently point to the same content. Read matt cutts's advices on URL http://www.seosean.com/blog/matt-cutts-advice-on-urls-page-names

thank you everyone who contributed to this response, I found it very helpful. I will adjust my pages this morning, incase anyone checks back. If I see any dramatic SEO changes I will let you know. Also this is my first time posting on SEOMOZ, loved it! What a cool feature.

Subfolders are better for blogs as long as the main domain is related to the same topic, the blog is regularly updated and the main site ranks currently. Let me link you to a few similar answers recently: http://www.seomoz.org/q/subdirectory-vs-subdomain http://www.seomoz.org/q/blog-on-a-separate-domain I think you'll find what you need in there. Subdomains stand alone so they're good for creating a second top-10 but they need to be SEO'd alone as well so it's double the work.  Assuming you want to get both ranking no matter what eventually, subfolder is the way I'd go.

I would suggest the kind of linking and marketing you are doing away from your seasonal times. If you are still link building and trying to push rankings during your 'off peak' season I don't see why you should nosedive. Look at ways in which you can use the off peak to really push your marketing forward. For example creating content and just generally being active throughout the year and still trying to build your back link portfolio. Obviously you want to market toward the time when you get the most business, but 'off season' can be just as important. It might be that more people are linking to you and talking about you during your seasonal time and Google is seeing this and ranking you accordingly, but when that stuff dies away and not much more comes through your competitors begin to rank above you due to the kind of SEM they are doing. Hope that helps in some way. Any more information could help give a better analysis.