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Category: Search Engine Trends

Explore current search engine trends with fellow SEOs.


  • Man I hate typical Google's response - "yeah, sure, we messed up everyone's past efforts, but we won't tell you what we did exactly"

    | DmitriiK
    0

  • Well that is pretty easy to perform, there are several tools for keyword tracking, but the easiest way to do that is using your Search Console Account ( As I see that page is not ranking for any keyword ) Go to your GSC and follow these steps Google Search Console Select the right property (http://solaristelecom.com) Performance Queries Then you can filter by pages_** (/ligacao-internacional)**_ country, devices etc. If you don't find a specific keyword on your Search Console Account that's because you are not ranking for that keyword. Also, make sure that GSC it was set it up properly. Based on your answers in this community. I deduce you have been struggling to rank your site with no results Actionable Suggestion using Moz My suggestion for you is quite simple. Start to build a link profile to your site. Assuming that you are starting in the SEO world, I will give a simple plan to perform in the next 30 days. Select your keyword (Already have it right) Select the first 10 websites ranking for that specific keyword Use your Link-Explorer and download all the links pointing to those sites Create a list of relevant prospect for you ( No more 30 links, keep in mind that you are starting on SEO your goal can be 1 link per day) Create a list of keyword related to your main keywords ( Use keyword Explorer) Outreach those websites (these can be local directories, local news, blog websites etc) Build links to your site Try to optimize as much as you can all your Technical SEO (start by adding SSL to your site) On your Moz pro dashboard, it will show you some the most common errors that you will need to fix. Once you finished that part, you can continue with most advanced levels such as AMP Implementation, Internal Linking or Schemas or whatever you want.

    | Roman-Delcarmen
    1

  • Meta keywords have not been a ranking factor in Google for quite some time. They also provide your competitors with a knowledge of the keywords you're targeting, so in essence by using them you're giving your game away. My advice is don't use them.

    | moon-boots
    0

  • DA is not always a good metric for determining who should rank.  Age of the domain means even less. Low DA websites can beat Amazon if they have good content and a good reputation based upon visitor metrics. If you are being beaten, the first place that you should look is to the quality of your website and the quality of your content.  Is the website and its content the most valuable to the searcher?  Does it provide the information that they need, presented in a clear and easy to understand and easy to use format?  If not, get to work.

    | EGOL
    0

  • I know this is an old thread but both these websites are on the 1st page now hahahah

    | johan8
    1

  • According to a Google post on their webmasters blog the mobile-first indexing is more about how they gather content and not necessarily about how content is ranked. I ran your website through Google's Mobile-Friendly Test and everything looks fine. You can check it out here for you: https://search.google.com/test/mobile-friendly. However, when I ran the mobile test I noticed you are blocking a few content resources within the robots.txt file. I'd update that so Google can access the /wp-content/ folder and properly index images within that folder. Back to the mobile issue, personally I don't believe those two issues will be too impactful unless it is impacting the overall user experience. I hope that helps some.

    | JordanLowry
    0

  • Woohoo! A question that I can definitely help to answer. I was in the Hospitality industry for 2 years working on purely hotel sites, from large international chains to small family owned businesses. The hospitality industry is definitely one of the MOST competitive industries that I've ever been in and competed on. The majority of the SERPs are already dominated by OTAs and Google's HPA isn't helping much either. Here's my answers, I hope they help! I totally hear you on HPA. It's a very specific product that's rolled out by Google to target the hospitality industry and one that does NOT get as much attention as HPA. What you CAN use HPA for is for data-mining purposes. HPA offers quite a bit of insight into the search behavior of the possible customers for your hotel clients. That data can help to guide you in focusing your efforts for organic search. For example, looking at the historical data in HPA, what are the top sources for bookings? Is it Google Maps? Which countries are they coming from? What days of the week are they booking for and when are they booking? (This was particularly useful as I was also managing their PPC search campaigns.) I might be wrong on this as it's been about 6 months since I stopped working on the Hospitality industry, but I think you can find the CTRs for the knowledge graph or 3-pack in Google My Business, and the CTRs for SERP rankings in Google Search Console. SERPs are essentially dominated by the OTAs for the top converting keywords. Fist-bump I totally get how you feel about this.  My strategy for traffic was to build up the OTHER pages. Smaller sites aren't going to rank for top-level queries like 'chicago hotel rooms' for example. They can however rank well for associated keywords that are relevant to the hotel itself. For example, 'beach front hotel in east florida' or my personal favorite type 'family rooms near ****' Also look towards the property's other features. Restaurants, spas and other facilities are key targets to work on for SEO. Another tip I can give you is to analyze the countries that the site's traffic comes from. I saw some decent results from optimizing the site for Naver (Korea), Yandex (Russia), Yahoo (Japan), and Baidu (China). It's definitely challenging to try to optimize for other search engines, especially the language barrier. But I definitely saw good results from this. Feel free to reach out to me for other queries!

    | NgEF
    0

  • Hi there! What Google is telling you is that you are indexing URLs that you probably are  not wanting to be indexed, or the other way around, that important pages are being blocked but indexed for other reasons. If I might ask, why did you blocked through robots.txt those files? There most 2 answers are: 1- Wanted to remove those from search results. If this is your case, you've solved only a part of the problem. What you should have done is (previously allowing robots to crawl those urls) apply noindex rules (keep in mind that can be set up in the HTTP header, as long as not html files cant have meta robots tag), then after a sufficient time block them in robots.txt.  _2- Optimize how GoogleBot (crawiling) time. _Being this case, then you've done it correctly and there is nothing to worry. Hope this help. Best luck. GR

    | GastonRiera
    1

  • www.google.com/ncr works no more. It will land only on regional google website.

    | vtmoz
    0

  • Hi Roman, Ok great, you're at least also of the opinion that bigger sites will need an actual implementation. I want to make sure to at least mention these articles too, to not give people the idea that they should all go ahead to implement it through GTM, as it's still not a recommended way to go: https://www.upbuild.io/blog/dont-use-gtm-for-structured-data/ http://www.thesempost.com/google-dont-rely-google-tag-manager-structured-data/ https://www.seroundtable.com/google-google-tag-manager-seo-24984.html (see the Tweets mentioned in this article, it's based on John Muellers reply to my Tweet about all the down sides of implementing GTM for structured data).

    | Martijn_Scheijbeler
    1

  • This is the exact reason why I am hesitant to purchase and run with .CO domains. I would rather exercise all of my options to make a .com work rather than running with a .CO.

    | WebMarkets
    2

  • Hi Kuldeep, It is there. It was 6th for the search Blinds Online Shop and 10th for blinds UK. I agree that searching site:blinds4uk.co.uk doesn't bring the site up for some reason but for many other searches it is there. There are a lot of short titles at product level which won't be doing the site much good. Around 40% of the site, some duplicate & missing descriptions Some weird duplicate 'pages' https://www.blinds4uk.co.uk/pages/about-us https://www.blinds4uk.co.uk/about-us You also have a slew of non-secure PDFs indexed - 162 of them http://www.blinds4uk.co.uk/static/images/products/guide_temp/1427212718Traditions Aluminium Venetian fitting instructions.pdf The site needs a full site audit. Regards Nigel undefined.jpg

    | Nigel_Carr
    0

  • It's actually for this reason that SEOs will consistently tell you not to buy links–link farms are still considered malicious, and won't pass any valuable authority to your site, and can in fact negatively impact your domain. Your site might be fine. If I were in your shoes however, I would review the trust and authority scores of these linking domains. Here are some articles I recommend you read: https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer https://ahrefs.com/blog/bad-links/ https://moz.com/blog/after-penalty-removed-will-traffic-increase (already shared above)

    | zeehj
    0

  • on-page, technical, off-page On-page is basics and should be done first. You can see its effect just in a few months or weeks sometimes. When it is done properly, websites start ranking (of course with low competition keywords, but still it is the you're doing it right). What is great here is that you can improve on-page SEO occasionally and detect what brings the best ranking results. Technical issues are important too as indexing, mobile friendliness affect SERP in a positive way and actually they are important ranking factors. Off page SEO is being discussed much though backlinks still work. There are good services for backlinks purchase just choose the best one matching your needs. Hope that helped a bit. Good luck!

    | Lynn12
    0

  • Hi Will The only problem I see here is why you are writing these articles in the first place. It's not uncommon for an eCommece site to write helpful articles about problem-solving then offer a solution by adding a link to one of their products or services. If the article is well written and optimised then it makes sense that if ranked for a particular problem the addition is a link could drive traffic to your money pages. However, equally valid is you building a reputation for problem-solving without trying to sell at every opportunity. We SEOs post on MOZ, in forums, in our own Facebook groups and other places, but very rarely will you see a direct contextual link back to our services. Building a reputation takes time and effort and it needs to be done gently without feeling the necessity to sell a product or service at any opportunity. The upshot is that I would temper this activity. Produce genuinely interesting and useful content and your reputation will grow. People will then want to follow you because you offer sound advice. If one in four articles have internal links then cool, but presumably if they are on your site reading your stuff they are aware that you sell as well. Retail sites can be really bad at this - blog post after blog post just sharing products - complete waste of time, they never rank and only work for email purposes, well you know what - stick them in an email - tell your acolytes but don't clog up the site with tosh. Anyway that's my spin - if you try and oversell you can end up not selling - people get bored very quickly and a post with buy-me written all over it is doomed to fail. Cheers Nigel

    | Nigel_Carr
    0

  • Thanks for the answers. Beside keyword, I believe that we can at least give our brand name.

    | vtmoz
    1

  • The thing about this website game regardless of it's intent and mechanism of monetization you have to be capable of not looking at things in terms of time and deadlines, goals. You plant a seed the seed will grow. If you don't water it, it will die. Unfortunately, unlike trees, you can't guarantee nor approximate  when and how much fruit it's going to bring in for your harvest if you ever even get that far. One day, one step at a time, what is it you can do today, to improve the size, and quality of your site. Do the same thing the next day. There is no "My website is complete" It is a certainty the better quality content and design, the better quality and visit times/quantities will be for you. The more content and pages, the more possibilities and reasons for visitors to appear. Until you have 20 really solid amazing pieces of content on your site, don't stray or go link building. Because what will be the point? The first time it occurs if you take everyone here's advice it will most likely be MUCH quicker than it took me, because I resisted making content as long as humanely possible like an idiot but this occurence is amazing! You'll eventually produce something Google thinks is godly. That content could literally be relevant amongst some ridiculously tough key phase, it will just seemingly skyrocket to the first page like it belonged there from the beginning of time and was nailed firmly in place! It's crazy encountering it because you see so often the times in which Google is letting the most ridiculous events occur and make no sense of it. But then their algorithm will unexpectedly do something brilliant, genuinely rewarding you for your hard work! Don't get used to it!  It is rare! but it happens

    | TucsonAZWebDesign
    0