Category: Search Engine Trends
Explore current search engine trends with fellow SEOs.
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Multiple links from same domain (different pages) considered in credibility of backlinks?
It's commonly thought that successive links from the same domain, yield less and less benefit each time (eventually diminishing). A few links from one domain isn't too bad, but once you get to tens or hundreds - the spend may eclipse the benefit which each successive link brings
| effectdigital1 -
Non-indexed or indexed top hierarchy pages get high PageRank at Google?
A page which sends another URL PageRank does lose some of its own PageRank in the process. If you have 8 pages under a homepage and they all recieve PageRank, and then you add more pages which are also linked to from the HomePage, then all of the URLs will get a relatively equal amount (but since more URLs are being linked to, each linked page gains slightly less PageRank than before!) If you don't want those pages to rank on Google or be passed PageRank (they are purely landing pages for referral or ad traffic) then you can orphan them if you want. Shouldn't be a huge deal and would keep things isolated. Those new pages, once orphaned - won't rank very well though (on Google's normal, organic results)
| effectdigital0 -
Search console
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| Sssogggh0 -
How to unrank your content by following expert advice [rant]
Hi there, I know it's been a while, but were you able to figure it out? What happened after you requested a fetch? I'd love to do some type of case study on this with you if you still didn't recover.
| DmitriiK0 -
Review Microdata if the product does not have a review
Ah, sorry, I misunderstood. "Review" is only a recommended property of "Product", so while you will get a warning, it should not be detected as an error and won't affect the structured data being parsed.
| Xiano0 -
Subdirectories geo-targetting: Tagretting a language to a single country affects in other countries?
Few warnings to start with: 1. Automated translation is a horrible user experience. I highly recommend you wait on translation until you are in a financial place to get human translators. 2. Geo-targeting country=language is a false association. For languages like English, Spanish, French, and Portugese, there are multiple countries that use that language as their primary language. I recommend using HREFLANG markup to tell search engines that there are different language versions of your content. That is all that is necessary here. https://moz.com/learn/seo/hreflang-tag
| katemorris0 -
The importance of meta keywords?
Meta keywords have never hurt any of our customer sites and can only help with other less known search engines. So I disagree with most here and say "keep them!"
| roundbrix0 -
Are Meta-descriptions important for blogs?
Yes, as your question for 700 posts to write descriptions for all those I would say yes. For your website overall ranking you must write the description for all page uniquely.
| tarteelequran0 -
How can I tell if my site was impacted by the March 2019 Core Update?
Great, thank you !
| NikCall1 -
EMD and dot CO domains
Hi Ryan, Inherently all domain extensions are equal, and Google treats them as such. So keyword.com vs keyword.co should in theory be on a level playing field, however... There's quite a few different factors which go into getting a good domain for SEO including: Familarity - Does it look authorative or like a familiar domain? Location - Does it have a .country extension on the end? Industry - Are there conventions within the industry e.g .IO for tech or .agency for digital marketing? Length - How much keyword stuffing is too much? D Brandability - Will the brand name be easy to remember, and will people want to Google it directly rather than find you in the SERPs? A combination of these means that due to established conventions and our cultural bias for lack of a better phrase, not all domains are created equal in terms of the ease in which people may feel comfortable clicking and linking to them. Personally I wouldn't overthink the whole EDM thing too much. Google released an algorithm in 2012 to help neuter the immediate ranking potential of them out the box: https://searchengineland.com/library/google/emd-update One example I have of this is my personal website which is an EDM of my name. It has been live about 2 weeks and ranks 50th or so for my name, and about 4th if I add "SEO" on the end. Over time I suspect it will rank well, but until you build backlinks and establish authority...an EMD really isn't a silver bullet to ranking! Basically don't overthink it and simply try to get a partial keyword match and brand all in one. This would be my advice, and besides you will need to get creative as all the "obvious" domains have probably already been snapped up Good luck! Nick
| NickSamuel0 -
Installing translation plugin on wordpress: Any checklist and risks?
Hi there, Are you using the popular WPML plugin by any chance? If so, I wouldn't overthink it too much; the necessary hreflang implementation will be automatically added to each variation of the page providing you "link them together". If you are a smallish operation and don't have a staging side to play around with, then you can prep all of these posts ahead of time and simply save them as drafts My only recommendation would be to make sure nothing is published prematurely; it's better to wait and translate rather than adding placeholder /lanuage/ versions with little or zero content. I'd also look to set up different language version folders within Google Search Console to ensure everything is indexed properly, geotargetting is enabled and that your foreign language ones ARE receiving traffic and clicks from Google. Here's some further reading: Google Search Console setup for href lang - https://support.google.com/webmasters/answer/182192?hl=en Official WPML guide with good visuals - https://wpml.org/documentation/getting-started-guide/ Moz Href lang/international guide - https://moz.com/learn/seo/hreflang-tag Good luck with the implementation, if you've made it this far with WordPress you should definitely be able to make the plugin work
| NickSamuel0 -
Google adding main site name to the title tags of pages in the sub folders: How to handle?
I was wondering about site/ brand-names added to the title by google to, than I realized that Google is only doing this brandname at the end (and truncated titles to display the brandname completely) for searches that are also including the site or brand name. The same search without the site/brand name shows the usual title tag. Maybe you should check that.
| paints-n-design0 -
Folders or no folders in url?
No problem, I have just been going through the links and the consensus seems to be that it is best to leave alone. So yes I would leave it alone, but keep in mind for future sites as keywords in URLs are a ranking factor but only a small one. I haven't found anything that does an analysis of keyword in URL versus short URL for mobile which would be interesting. Thanks for your patience whilst we sorted that out.
| MrWhippy0 -
Questions about backlinks in wikipedia
Thanks for sharing Actually I also didn't get so much changes form this links! But I wonder some webmasters say this link will boost your site.
| meysamzare7112365410 -
Without slash URLs not redirected with slash URLs; but canonicalised: Any potential harm at Google?
The potential harm is that, even though canonical tags stop duplicate content from being a problem - they don't do much to consolidate backlink authority hitting each web-page. If you have two pages which both have links pointing to them (with "/" and without "/") then only 301s will properly 'merge' those URLs (assuming that their content is near identical) in terms of backlink authority. For this reason, a real architectural solution is always better than using canonical tags. Canonical tags are really a fall-back measure, if you have poor on-site architecture which you fundamentally cannot change. The end goal, though, is not to need them.
| effectdigital0 -
Tens of duplicate homepages indexed and blocked later: How to remove from Google cache?
Hi Nigel, Thanks for the suggestion. I'm going to use "Remove URLs" tool from GSC. They have been created due to a bug in the Yoast SEO plugin. Very unfortunate and we paid for no mistake from our end. Removing from SERP means removing from Google index also? Or Google will still consider them and just stops showing us? My intention is: Anyway we blocked them, but whether they will cause some distraction to our ranking efforts being there in results being cached. Thanks
| vtmoz0 -
Need only tens of pages to be indexed out of hundreds: Robots.txt is Okay for Google to proceed with?
Hi vtmoz, Given the limitations you are telling us, I'd give noindex in robots.txt a try. I've run some experiments and found that noindex rule in Robots.txt works. It definitely won´t remove from index that pages, but it will stop showing them for search results. I'd suggest you to try using that rule with care. Also, run some experiments on your own. My first test would be only adding one or two pages, the one that causes more trouble being indexed (maybe due to undesired traffic or due to ranking on undesired search terms). Hope it helps. Best luck! GR
| GastonRiera0 -
Search Console Click Through Results
No problem, thanks a lot for your advice and if I get an answer I'll be sure to post back on here for you!
| FunktionEvents1