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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hey there! If there is already a breadcrumb at the top of the page, I don't think this is necessarily something you would need to add. However, I don't think it would negatively impact your SEO results. Hope this helps!

    | BlueCorona
    0

  • Hi Becky, Although ALT tags might not seem like a high priority item, I do think they hold a bit of value when it comes to SEO. Without the ALT tag, the search engine doesn't know what the image is of. By adding ALT tags to all 22,000 old images on the website, we could hope that this could help to boost your rankings slightly. It will also improve the user experience (if the images don't load for them), which is important in Google's eyes. If you can't find a way to go through them quickly, then I wouldn't worry about it too much. Maybe find a way to tackle a thousand at a time, and so on. Hope this helps!

    | BlueCorona
    0

  • Hi Lee! We wrote a blog post about the most recent algorithm update on our website. Be sure to check it out for any questions you might have: https://www.bluecorona.com/blog/fred-algorithm-update-march-2017 Hopefully it will provide some insights into why you're seeing a ~4% drop in visbility.

    | BlueCorona
    2

  • Note: We've edited and removed select links and images in this thread as requested by the OP for privacy.

    | Christy-Correll
    1

  • I've never done a redirect before, so I appreciate you spelling it out for me.

    | MissThumann
    0

  • Jay, This is pretty common, and as long as you follow international SEO best-practices, you'll be alright. Here's a couple resources that include everything you'll need to do this properly: Moz's Guide to International SEO Hreflang Tag Guide The hreflang tag is basically a canonical tag that lets search engines know you have other versions of this content out there meant for different countries and/or languages.

    | LoganRay
    0

  • HI, There are a couple of other articles worth having a look at that if you haven't already: https://moz.com/blog/what-we-learned-analyzing-featured-snippets https://moz.com/blog/game-of-featured-snippets-how-to-rank-in-position-0 Both mention what kind of content is likely to make itself 'snippable' for a variety of featured snippet 'types. It depends to a large degree on what kind of results are showing for the queries you are looking at. I have found tabular and list structures to work well for some best/top type queries I have looked at in the past. In some instances google will interpret list type data from non html list structure so you could (for example) simply put numbers (1,2,3 etc) in front of your list of things without actually using an html list format. Your developer would be able to advise further on this, but most cms systems have lists and tables built in so if the content you have makes sense to be in a list or table format - try it out! There is a tip in one of those articles to try updating your page and then submit it through google search console for immediate results. I am not sure if it works all the time but I have seen some cases where we updated content and had a featured snippet result 5 minutes after submitting through search console. I am not saying to redo content again if you do not see results so fast, but in some cases it can give you an idea that you are on the right track and that the content is in a format that triggers the snippet. Hope that helps!

    | LynnPatchett
    0

  • Thanks James! Yes, my question was more about what have others done that's worked / what do others know about Quora that might help in this situation. The problem is that people are looking at the featured snippet link (not even necessarily clicking through to the results). The date doesn't appear anywhere in the featured snippet, so it looks current. If they still call us, the conversation can start out with our sales team on defense re: price, which I'd prefer to help them avoid. Other input welcome!

    | jpoundstone
    0

  • I would probably move forward based on the following two assessments: A) by a site's traffic figures, content quality, and backlink profile (assessing this within reason). If they receive a lot of traffic, produce great content, and seem to have an appreciable amount of good quality links, then the site in question is very likely "good" and "trustworthy" B) by the the types of links that are being provided to the site in question. If a certain instance of a link is not promotional, unlike in the case of a sponsored review, then this criterion checks out If both check out, then I would say it's safe to remove the "nofollow" tag for that particular link. Now, thinking about things holistically, I would say that if the site does not link out to a degree that seems above-average or high, then I wouldn't worry about potentially "following" nearly all of your links again. You received the penalty because of the the nature of the linking, the specific links that you linked out to, and/or the volume of external linking.

    | Brandon. 0
    0

  • One last update Both sitemaps now only show 1320 indexed pages each or 2640 total. So the non secure urls in the xml sitemap did fall off a few days after submitting them. The site is still fully indexed in google but overall impression share has fallen according to GSC. GA shows slight increases in overall organic traffic.

    | rrhansen
    0

  • Hi Luke, Martijn is correct, the source code of these pages is too similar. Moz's threshold for marking content as duplicate is 90%, meaning if the source code of any 2 pages is 90% the same, they flag it. I also agree that there are better things you can spend your time on. But if you do want to address it, there are a few things you can do: Custom review at the product level - user generated content is awesome because it helps build confidence for other users, but in this case, it also creates unique content Q&A section - See Amazon for an example, the benefits are the same as above Write unique product descriptions for each product - this one is obviously the most time consuming, but is also pretty simple compared to the others.

    | LoganRay
    0

  • Ok, so, to clear the topic. It CAN matter, the keyword is "can", specifically for local content. The IP is one of many-many things, which is assessed by google for rankings, but far not the most important one. Here is my recommendation: If you are going to use completely different website with different tld for german version, like website.de and now you have website.nl, then yes, it might make sense to have separate hosting package and server in germany. Yet, you'd need to use hreflangs anyway, saying that it's the same company and website, just in different languages. Also you'd specify that in your GSC. That directly tells google what website is for what country. Therefore there wouldn't be any confusion on Google's side. Now, here is another example. Let's say you are in Holland, content on the website has content about Holland and Germany, you have website.com domain (neutral, not .nl or .de), then Google maybe kinda confused in terms of where to rank you and look at IP. Hope this makes sense.

    | DmitriiK
    0

  • Hi, I wouldn't consider this is a big issue for now. This would only matter probably if you're in a very heavy competition and this is one of the few differences that you have compared to other sites in your same industry. Which basically never happens. Also in this case the URL structure is pretty optimized for SEO. That's why I wouldn't worry about it too much. Unfortunately, as far as I know you can't turn off the alerts for this though. Martijn.

    | Martijn_Scheijbeler
    0

  • Thank you for your response. Rather than me try and explain further (it is complicated). I've just removed the offending content from the page. Thank you for taking the time to answer.

    | curveballmedia
    0

  • I use multiple H2 tags on the websites I create for my clients. I use these as main headings within a piece of content. I have found with proper use of keywords in the H2 tags and clear and concise content that is helpful to the searcher, That pages can rank for multiple related keywords when used in this fashion. I would not recommend over doing it. But if the information in the heading is important it will help you rank especially if your are using long tail keywords.

    | donsilvernail
    1

  • Hello Charles, I'm not sure what you mean with the second option. Would you mind providing the domain so I can see for myself? Or consider clarifying, which may also attract more responses. My hunch is #1 is the way to go here.

    | Everett
    0

  • So those sitelinks you see for [squatty potty website] are what I want showing up for [squatty potty] as well. I see a couple text links is all, not expanded full sitelinks.

    | DanDeceuster
    0