Welcome to the Q&A Forum

Hi, the first thing I would note is that a responsive design means you have the exact same content on the desktop and mobile versions - if you're considering serving different HTML to different users on the same URL this would be considered dynamic serving and you'll want to make sure you add the Vary-HTTP user agent header. To answer your other questions: 1) Do you think there is any SEO value in the desktop footer links? There is certainly some value, although how much is debatable - that would depend on how many total pages there are on the site, how much other content you have, and whether these pages are linked to elsewhere etc. You could test it by removing a handful of the links temporarily and see whether those pages see any sort of negative impact over 3-4 weeks. If you do this, make sure you do link to those pages from somewhere else on the site so they don't become orphaned. 2) Do you have any suggestions about how best to include these 60-odd links in a way that works for mobile? I would suggest either leaving them in the footer in a collapsible div to help keep a clean look (maybe with your 5 or so most important links visible and a 'see more' option), or moving them to a hamburger menu on a mobile view. Hope that helps!

You should also use Copyscape and Siteliner

Hi Michael, apologies for the delay on this and thanks for taking the time to answer. I'm inclined to agree with you and will spend the time trying to cement position 1 for one of the sites.

Ah, that makes complete sense thank you!

Looks like they have come back. It's like Google flipped a switch. We are now back on track with more featured snippets than before.

Hi, Check in Google Analytics what people search. If people search 'Mo' and for 'Mø' your appearing on top better to change to 'Mo' so you can appear higher for 'Mo'. We do optimize what people search not what we think and it is very similar terms and your returning visitor won't search 'Mø'. Hope you understand. Thanks

Hi Nigel, Thanks for the message. So, just to cap on this, I've got: 150 pages that got any kind of organic landing last month. 115 of those pages are 1 visit out 13000 visits 525 pages in the sitemap 4300 pages in Google's index if you were me you would noindex/de-index all but about 50 that either have traffic or am working on it and then noindex/deindex/remove from sitemap 4250 pages? How would I even get a list of everything in Google's index? Just wondering about the actual process for fixing this. Thanks! Best... Mike

Gross - that is the worst feeling to see that kind of drop for a client. I would need a look at your GA data for landing pages/keywords from Search Consule to accurately diagnose. But, here are some solid threads to chase: Google Knowledge Graph - We saw this when Google added graph answers for medical terms for one of our clients. Action: do the search incognito to see if Google Graph screwed you. GA tracking broken - make sure there isn't anything odd with your filters, check an unfiltered account. I have seen interns accidentally filter out a part of site or subdomain. Relaunch issues around 404 pages. Use MOZ to track your top traffic keywords. Falling off of SERP 1 / Page 1 can cause this kind of drop Seasonality - make sure you are looking at year-over-year, if the keywords are seasonal it could be normal. IE Christmas traffic is going to drop in Jan... Hope that helps, feel free to post some more data and I can take a look. GL!

Thanks for the answer, Logan. Now it's much clearer.

Dr. Lee, The search visibility dropping is likely due to a higher-traffic keyword phrase ranking or two dropping your website off of page 1 of Google. I am not sure what keyword phrases' rankings you are tracking with Moz Pro, but I am assuming it would be directly due to that. There is talk of a Google algorithm update going on as I write this in May 2017, but there are not many details on it yet (and Google Fred may have had an effect as well depending on when you first noticed the rankings drop). I would make sure your website content is up-to-date, and written to be helpful to your potential patients with each page having unique, non-spammy ads or duplicate content on it, and then setup Google Search Console and Google Analytics on your website, if you have not already, as this will have more specific details for you to analyze over time. As for as the "Links" aspect of SEO, this can be a controversial topic, but generally any website wanting you to pay for a backlink, is probably not worth having a link to your website on (generally speaking). There are a lot of great directories that will help establish your new office more and aid in your NAP (Name, Address, Phone Number) Listing consistency, which can help your Google Maps rankings. Think BBB, Yelp, Healthgrades, Angieslist, etc. (Moz Local is a great tool for checking this). Having a monthly blog post on your website with relevant topics and helpful content is also a great way to increase your Search Visibility. Here is also a great guide by Brian Dean on Link Building in 2017- http://backlinko.com/link-building. Hope this helps and best of success!

Hi there, From what you are describing the first thought that came to me is a wrongly implemented relative URL. What I would do in this case: run a full crawl for the website with screaming frog (you will need a paid version) and make a bulk export for 404 inlinks via: Bulk Export -> Response Codes -> Client error (4xx) Inlinks. I would use that list to find a pattern in the anchor texts used to generate these kind of URLs. When you have found a pattern you can go digg into the source code of the pages where the links come from. If you don't have a Screaming frog license, send me a PM with the website and I will make a quick crawl for you. Istvan

Hi Zach, Just to quickly add to what Nicholas has said, I have seen instances where links to a site via hotlinked images can cause ranking problems. It sounds like you're on top of it with the disavow file, so just keep an eye on things and update that as you find new links. If you've been hit by the Fred update, that does seem like something different, but again it sounds like you're doing the right things that would help with SEO anyway. It could be worth comparing your site and it's features to other sites that seem to have been affected and see if you can spot any similarities. Here is a list from Search Engine Roundtable. Cheers. Paddy

Hi Martijn, Yes they are luckily. However, the twist in the tale is that the server had also been moved, so the 301s from non-https pages worked fine, but https pages gave off a browser security error as no SSL was installed on the new server that housed the htaccess file. An SSL is being installed as we speak, so hopefully that should solve the issue. Thanks for the response Daniel

thanks, I agree.  I appreciate your help.

This should be able to be edited in Google My Business. If you have the login information for the account this is linked to the Google Maps citation you are seeing, you should be able to login and edit the categories under the "Info" Tab. If you do not have the login information for it, search the business name in Google Maps, go to "Suggest An Edit" and click on the category listed, it should cross it out and then you can suggest a new category for Google to review. This way does not guarantee it will change, but is worth a shot if you don't have the information to login to their GMB account. Best of success!

Hi, I also suggest you option 1 if you checked all the points mentioned in below article. https://www.shoutmeloud.com/5-things-to-consider-before-buying-used-domain-name.html Thanks

It seems odd to deal with filtering here. I'd normally do that in Search Console under URL parameters but you have to be extremely careful altering stuff in there. If you email me the site I'll run a check on why Collections aren't showing.

Hey there, in my opinion, the answer is both: try to build as much diverse back link profile as you can. One link from the old article, one from the new article to keep the naturalness. However, I'd start with the old ones with some DA to boost your site and then continue with the new ones since you have already the link juice. Also try to think as Google - "Why would anyone suddenly add a new link to an old article? Does it seem natural?"