Is there a difference between 'Mø' and 'Mo'?

[ben_mozbot01]

The brand name is Mø but users are searching online for Mo. Should I changed all instances of Mø to be Mo on my clients website?

[Alick300]

Hi Ben,

I don't think any user will search 'Mø' instead of 'Mo'. So first I will check If brand name appears by searching MO if yes then I wouldn't change if not i will change to 'Mo'.

Thanks

[ben_mozbot01]

Hi, thanks for responding. It does appear for 'Mø' and 'Mo' but it appears higher in the SERPs for 'Mø'. Would you recommend changing to 'Mo' or keep 'Mø'?

[Alick300]

Hi,

Check in Google Analytics what people search. If people search 'Mo' and for 'Mø' your appearing on top better to change to 'Mo' so you can appear higher for 'Mo'. We do optimize what people search not what we think and it is very similar terms and your returning visitor won't search 'Mø'.

Hope you understand.

Thanks