Welcome to the Q&A Forum

2011 eanking factors survey finds acorrelation: those sites that contain outbound links are tending to rank better: http://www.seomoz.org/article/search-ranking-factors#metrics-5. It further more states somewhere (maybe in the video, I could not find) that linkig to Microsoft may bring better results, while linking to some other big company (exact company name is there you can look for it) triggered a fallback in rankings. So linking to quality content by itself may should not cause a fallback.

The best definition of Domain Authority can be found here: http://www.seomoz.org/learn-seo/domain-authority The best definition of Page Authority can be found here: http://www.seomoz.org/learn-seo/page-authority In brief, PA is a measure of how likely a specific page is to rank well in search results. DA is a measure of how likely a random page from a given site will rank in search results. If you were to write a new article on the topic of SEO and place it on a brand new site, it would not rank as well as the same article published on SEOmoz. The reason is SEOmoz has a high DA which provides the article with a boost in search ranking. DA and PA are metrics which can help SEOs understand rankings better. Understanding these metrics also help evaluate the strength of links from a given web page on a site.

Hi there, I was just reading this old thread to get some info, but I'd love it if you could share you actual results from the launch. What did you do and how much did traffic change? How long before you were back to normal? I usually find that with a new website and all new URLs, I end up seeing maybe a month or sodip in traffic that can be up to 10%. But that seems to be less and less as time goes on. The search engines are usually on top of it though, they recrawl and recatalog quite quickly. Would love to hear from you. Thanks! Leslie

Yeah that does clear things up in my head... do you think it's always the case though. I mean with blogs yeah I reckon it is massively, but on normal informational sites you tend to see a lot of links to "useful information" types stuff in sidebars... i.e. A website about planning permission for houses that would link to the local council for regulations, etc... I'm just wondering if the slurry of poor content blogs with contextual links that ensued the discussions on block level a few years back has resulted in the whole idea being scaled back. Again I would rule out the footer altogether as it will I'm sure always be considered a place where no decent link would be put. But to me, a sidebar link could be of more importance to the user than one within the content... in a sense like it's more something a site is offering users to see, standing out from the content if that makes sense. Kind of like what you said with the list of great resources, would you usually find that in the content window? I often see them in the sidebar. Just to clarify though, I think "When crap links to crap the position of the link does not matter." is totally right but would you say "When quality links to quality the position of the link does not matter." was absolutely the case, or do you think it does matter a bit, just not loads?

I'm not sure the best link structure exist. But i usually use 2 different approach for internal cross-linking. First one is ease to use and useful for database sites, like shops, directories etc. It's simple tree hierarchy with vertical links: home<>category<>object and horizontal links between related objects and categories. Second one i use for sites with large amount of content. It's more algorithmic and lead to measurable results in my tests. Here is it: 1. Select keyword and target page for this keyword. 2. Search in google: "keyword"  site:mysite.com 3. Google highlight "keyword" in relevant pages text, or part of keyword. 4. what you need is link to target page via this highlighted keywords, or if there are part of keyword - update text to exactly match, or add additional sentence. Usually i use no more than 10 links with each anchor, and it increase ranking on 1-3 positions. Be carefully - too many links is not good, per link efficiency drop down when target page link from more the 10 pages with same anchor..

Ok, all the best with your fitness site and forum, it looks great  

I think give it a few more days for the re direct to be picked up by Google, at the moment it is only 6 days ago. Is the redirect implemented at the tld level too?

That would be a great start. There was a recent WBF that gave some great ideas to build links with email marketing campaigns that is definitely worth a read: http://www.seomoz.org/blog/using-emails-to-build-links-whiteboard-friday Also, try and get some links from your high authority pages across your domain pointing to these. That will definitely help pass some link juice along. Good luck - Kyle

Garry, If you need help with that, let me know. I will write a quick step-by-step. Greetings, Istvan

Thanks for the feedback, there may be better places to allocate that budget. Due to the nature of the site it doesn't collect many registrations at the moment, it's mostly people coming in off of search, finding what they need and leaving. Building out a better funnel for converting visitors is the next development task after the multi-tenancy is fixed.

It all makes a difference. the number of links on the page, where abouts on the page, the relevancy of the page, the link text, the authority of the page. I think relevancy and link text are very important

I understand that optimizing the site search box for the right pages is crucial but my question is how do you track the searches that are returning 0 results. For example, is there a code which I could implement for the page that returns no results. Again this would be a dynamic page and therefore I won't be able to track it in analytics. I want a system where I get compact data so that I could include products which my site doesn't have provided the search volume of that product is large.

DO NOT DO THIS! Andrew is trying to sell worldwide. By geo-targeting ONLY in the US, he will lose ALL google.ca rankings and any possibility to rank in any country outside the US. Locations in GWT should not be set to any country. My suggestions to rank in the US are getting links from sites in the US or in the country you are trying to rank for. You don't necessarily need to move your site to a server here in the US. I have my server in the US and I rank in google.de, google.co.uk, google.au and many more.

I have seen this title replacement when the title is spamed, stuffed with keywords

I approve all these...you should consider freshness as specific to certain kws (generic ones for example)....I already use tips sha has suggested above: check serps manually and decide wether or not a given kw/landing page need fresh content

I'm assuming this is a hypothetical question, but if not, I would be interested to know how you managed to get 100 pages heavily shared around the same marketing campaign! It's difficult to make a conclusive judgement on this without knowing how you intend/how you have built all the links and social shares across 100 new pages on your site, but i'd think your main risk of penalisation is in redirecting a large number of pages all to the same location simultaneously, rather than in redirecting to something unrelated. I think you're unlikely to incur a major penalty doing this, but more of a risk will be that it might not do you any good. If you are auto-generating all of your social responses, this is going to be relatively clear to Google; as those social profiles will likely be lacking in the "real human" signals, which are relatively easy to pick out, and may therefore be discounted anyway. Plus, there isn't (as far as i am aware) any decent study which shows how Google treat social shares following a redirect once the sharing has died out. While a redirect may pass some link juice for you to the specific pages you want ranking, I can't quite understand the advantage of doing this rather than leaving the high value pages in place to build domain strength and continue to accrue social signals. You could instead put a few internal links on your high value pages to point at the targets you want to rank.