Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Could duplicate (copied) content actually hurt a domain?
Many digital marketers talk about a duplicate content penalty – but it's actually not a penalty. Google rewards unique content, it doesn't penalize duplicate content. If you are planning to create new sections on your site with content that you already had. You don't have anything to worry as long you present that content in a way that helps users. Let me give you a basic example let assume that you have 30 hotels websites for a specific area. I good way to promote content is to create a list of the best 10 hotels, the best things to do the best restaurants. Probably you know what is TripAdvisor well TripAdvisor is just is a huge database of hotels, restaurant and business related to the tourism. They dynamically create content based on the user reviews. Such as the best thing to do, the best hotels in a specific area, cheap hotels and so on. In that way, they create useful content based on the content that already have
| Roman-Delcarmen0 -
Is it best practice to have a canonical tags on all pages
ColesNathan, Have you seen what Google has to say about canonicals? https://support.google.com/webmasters/answer/139066?hl=en You might find it helpful. They list reasons why you might want to use a canonical tag including those identified above and a few others, for example, for letting Google know your priorities when it comes to crawl budget and SERP display. Canonicals can also help undermine plagiarism. If scrapers leave your self-referencing canonical intact, it will tell Google you are the originator of that content and consolidate link signals into your URL.
| DonnaDuncan0 -
Changing URL's During a Site Redesign
Hi Jennifer, Considering that you tackle everything needed in a migration (such as proper 301 redirects, new sitemaps and all that).. What you should spect in an organic traffic perspective: Rankings will vary for some days while google is understanding the new site, hopefully wont take longer than a month. Visits could be down for the time where rankings are fluctuating Google will show both site in SERPs for some time Keep in mind that this is a migration, like any other. So it could come handy these resources: The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz Blog The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympus - AleydaSolis Migration Best Practices - SMX London 2018 <- backedup by JohnMu in this tweet Hope it helps. Best luck. GR
| GastonRiera0 -
How come a page can rank in top 10 for medium difficult keyword, with poor link profile.
As I stated earlier we do not buy dead sites and redirect them. If you're in Texas you could search for 24x24 real estate frames and see us on page 1. I've had a few orders from there and that is what they relayed to me when asked how they found us. You might also search for custom re/max banners and probably see us on page 1. We're the only ones who work with the standards dept for RE/MAX to assist their agents in getting the size they want and a custom design that is compliant with their requirements. Most other vendors, even approved vendors do not offer more than 2 sizes of banners. We do have all of our directories displaying correct info, and I check them routinely. I also connect on social sites with online customers to tout their event, agency or business. A lot of times they reciprocate. We also support some local charities and have run contests for military welcome home banners. Trust me we're not sitting on our thumbs over here. Building relationships is a huge priority. Recently I've added diagrams, which appear to be linking to sites who love diagrams. To date we have over 3k backlinks when I started there were about 300. This shows what a bit of focus and determination can accomplish with very little budget.
| signcreator1 -
Does Google Delay or Graduate SERP Changes?
The truth is no one knows... That's why the algo is such an evolving mystery It's also different for every niche. For example in an easy niche, you can fix a page's SEO and a couple of days later it will move up the rankings 5 spots, say from position 12 to position 7. Then in a competitive niche you can spend 100 hours doing onpage SEO and the page position might improve by 1 spot over the course of 3 weeks etc. The best way to test different on-page factors is with single variable tests in isolation using fake keywords like the guys at SIA (Search Engine Intelligence Agency) do it. Then you pin down the most effective tweaks and bust a lot of myths as well.
| Dezzign0 -
Is it good or bad to add noindex for empty pages, which will get content dynamically after some days
In that case, you can create some rules in your robot.txt file. All depends on the configuration of your site. Also, you need to check on your search console and your crawl budget. As I mentioned all depends on your site. If you deal with 10 new users per day, just take it easy, config your robot.txt file in the other hand if you deal with 1000 or 10000 users, in that case, you will need to think in a better solution. The first idea that comes to my mind is to create a script on javascript who evaluate some parameters on those pages and if meet the parameters (do not add the tag) if not **(add the tag) **
| Roman-Delcarmen0 -
Www PA is 29\. Http version is PA of 21\. Should I start using the WWW one?
Hi Matt! Short answer: as long as redirection are correct, stick with the chosen version (non-www). Don't change from time to time, Google does not like that you are changing too much. PA and DA will be transferred This is a business/company decision, where there should be decided to go with www or non-www version of the web. In SEO perspective, there is no difference. Also, keep in mind that PA, DA or any other private metric are only a measure and a guess (with certain clue) how likely is a web to rank or to be compared with other similar webs. That said, either way you decide, be sure that all redirections are set in place correctly. It could be helpful the checklist this articles: The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz blog A site migration SEO checklist: Don’t lose traffic - SearchEngineLand SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts - GetCredo Hope it helps. Best Luck. GR
| GastonRiera0 -
Breaking up a site into multiple sites
I had 2 business websites & it became an issue because our backlinks were all from the same sources & were competing & I do not believe Google liked us being 1 business with multiple websites. We combined ours into 1 & it's going well as we managed to retain rankings. If it's a business website you have then in my opinion you should keep things the same as more & more people are creating multiple websites & Google will eventually be forced to act against it. I type this as someone who battles a Competitor with 5 websites. Personally I think your rankings will nosedive as your homepage will be thin content & Google won't like the new domains with no authority or backlinks. I'm no expert but i'very been around the block. What has prompted you to want to split the domains?
| Fatueque900 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi Cody, If my keyword is "black hat", i have already a relevant page for black hat . And we get perfect ranking for this keyword from google But if we would like to get more and more better ranking for Black Hat keyword for the black hat relevant page, we would like to create more internal links and external links For that we have blogs or sometime we may create internal pages. if the content included "black hat", shall we create anchor link "Black hat" from these blog or newly created internal page to black hat relevant page How many time can we add these type of link using the same keyword to black hat page? If the method is not good, please advise and help us Could you please explain? or if any articles or blog regarding this subject, please advise
| Intellect0 -
Regex in Disavow Files?
Hi Fubra, You can disavow at a domain level, so no regex is required (and I don't think it will work). Just add "domain:" before the domain, eg. domain:spammysite.com Marie Haynes wrote a good guide to using the disavow tool here if you need any further information: https://moz.com/blog/guide-to-googles-disavow-tool Cheers, David
| davebuts0 -
When searching for related:katom.com on google, why isn't our website coming up?
https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fwww.culinarydepotinc.com%2Fvictory-rs-2n-s1-hd-ultraspec-series-5838-2-section-stainless-steel-reach-in-refrigerator-375-cu-ft See https://schema.org/PriceSpecification & https://productforums.google.com/forum/#!topic/webmasters/mWZGaFvD1IE You are missing ** <div< span="">itemprop="minimumPaymentDue"itemscopeitemtype="http://schema.org/PriceSpecification"></div<>** ** <span< span="">itemprop="price">15.00</span<>** ** <span< span="">itemprop="priceCurrency">USD</span<>****>** **$9,052.63 <span< p="">> > <time itemprop="paymentDueDate">2015-01-30</time> 15.00 USD 200.00 USD <div< span="">itemscopeitemtype="http://schema.org/Invoice"> </div<> <h1< span="">itemprop="description">January 2015 Visa <a< span="">itemprop="url"href="http://acmebank.com/invoice.pdf"/>Invoice PDF <div< span="">itemprop="broker"itemscopeitemtype="http://schema.org/BankOrCreditUnion"> <b< span="">itemprop="name">ACME Bank </b<></div<></a<></h1<></span<> <span< span="">itemprop="accountId">xxxx-xxxx-xxxx-1234</span<> <div< span="">itemprop="customer"itemscopeitemtype="http://schema.org/Person"> <b< span="">itemprop="name">Jane Doe </b<></div<> <time< span="">itemprop="paymentDueDate">2015-01-30 <div< span="">itemprop="minimumPaymentDue"itemscopeitemtype="http://schema.org/PriceSpecification"> <span< span="">itemprop="price">15.00</span<> <span< span="">itemprop="priceCurrency">USD</span<> </div<></time<> <div< span="">itemprop="totalPaymentDue"itemscopeitemtype="http://schema.org/PriceSpecification"> <span< span="">itemprop="price">200.00</span<> <span< span="">itemprop="priceCurrency">USD</span<> <meta< span="">itemprop="billingPeriod"content="2014-12-21/P30D"/>starts:2014-12-21 30 days <link< span="">itemprop="paymentStatus"href="http://schema.org/PaymentDue"/></link<> 41gTdpI.png</meta<></div<>**
| BlueprintMarketing2 -
SEO Value of Google+?
In my opinion, it has negative value because it subtracts from the amount of time that you can spend on your own site.
| EGOL1 -
Least expensive, correctly done way to hire product descriptions done.
Hi BobGW, I can point you in the direction of a great content writer, who has experience with technical writing as well. He's always done a great job for me! Let me know if you're interested (FYI I would not get a cut of his services -- I'm just happy to make the connection).
| jacleaves1 -
Difficulty with Indexing Pages - Desperate for Help!
Hey, David Butler . . . you are probably the only person who has looked at this issue, so I want to thank you again for your input. I wanted to follow up about this. Since I am using Wordpress for the website, I used Wordpress's rewrite_rule function. After confirming that it was working correctly, I deleted the old sitemaps and created new ones, then submitted them to Google. Shortly after this, the pages were successfully indexed. So from this experience I get the impression that using URL parameters doesn't necessary work -- I certainly am not going to use them in the future. I am going to mark this issue as resolved.
| jacleaves0 -
Botched domain migration
One more detail of note The old site still shows in google site: search, two full years after everything is 301'ed. Change of address was not used - is that critical to ensure that PR passes? If so - it doesnt allow redirecting into a subfolder - what do you recommend in this cases - temporarily change our 301 to point to newsite.com instead of newsite.com/subfolder in able to get past this blocker in the GSC change of address tool? "The old site redirects to newsite.com/xxxx, which does not correspond to the new site you chose."
| sonar0 -
Page rank and menus
I think the easiest way to figure out whether or not Page Rank is properly flowing to those deeper sub category landing pages is to crawl the site with Screaming Frog. I don't remember if a Moz crawl pulls page rank for every page but if not crawl your client site with Screaming Frog and connect to Moz's API. This will pull in the Page Rank for every page and you can sort to find out if there are any issues. How does the hamburger menu look like on mobile? I'd be curious to see what the engagement looks like when the entire menu opens by default.
| JordanLowry0 -
Cannibalization vs long tail keyword dilemma
Thanks for the suggestion. Makes total sense and is probably the best course of action. I was looking at the content I had inherited and trying to organize it better, when really what I need is new content.
| mkupfer1 -
Not ranking
Thank you! yes the clarifies a lot, one question though, any suggestions as for high quality directories and content sharing websites? i know medium for content sharing but nothing about directories and looking into competitors didnt look like they are registered on any directories.
| SharonEKG1