Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Main menu duplication
A couple of other issues were uncovered with certain collections browser rendering. Cleaned up menu duplication and these. Monitoring.
| MickEdwards0 -
Is there a way to rel = canonical only part of a page?
Is this still the best advice for this situation? My situation is different but this reply is stale by about three years.
| Stippin1 -
Should I use NoIndex on short-lived pages?
Yep - Product category pages are already quite strong. Part of whats behind the question is that I've previously come into contact with a "bigger sites rank better" SEO philosophy. So when I see that we've got over 1m+ pages in Search Console that are excluded on the basis of NoIndex tags it makes me wonder if I'm missing a trick!
| PhilipHGray0 -
Self Directing Canonical Tags
Canonical tags are used to let Google know which version of two identical/very similar pages to index. Even if you don't think you have duplicate pages, sometimes you may have duplicates because of parameters or letter case. They are also helpful if someone scrapes your content and brings the canonical along with it—Google will know where the original is. So it's good to do this, but just having canonicals on a page will not improve ranking by themselves.
| Linda-Vassily0 -
Beta Site Removal best practices
Great point. I am planing to 404 beta so after some time all indexation will be dropped. Thank you so much!
| bgvsiteadmin0 -
301 Redirect - Rank Recovery Examples?
Hey Mike, I would publish content right away on the new site. You can also share in social to help get more inbound links and shares to the new site. Thanks! John
| JohnSammon0 -
The Great Subdomain vs. Subfolder Debate, what is the best answer?
I think Mueller's main point may be that if you treat your subdomains separately from your main site, Google will treat them differently as well. For example, if you have three subdomains - www, blog and cloud - but all of them have different navigation, css and limited interlinking and little keyword theme commonality, Google will treat them as separate sites and you will suffer the dreaded subdomain issue. BUT if you integrate the three domains well - same nav, same look & feel and lots of good contextual anchor text interlinking, Google will treat it as the same site and the subdomain issue will become moot. Has anyone done any testing with those variables?
| BlastAM3 -
International Blog Structure & Hreflang Tags
Hey there–assuming you've correctly implemented your hreflang tags (as alternate inks in your head codes, see example below) then Googlebot should not see these as duplicates of each other. It's hard for me to weigh in on the other element of your question, "my blog structure is not standardized," without examples. How are you differentiating your international content in your URL structures? Another question: are these blog articles actually localized? Meaning, is there custom content (e.g. events in X location) or differences (e.g. spelling conventions) for these regions? If not, you may not even need these international versions of your blog content if it's not being translated.
| zeehj0 -
User intent
If I was going after the keyword "Normandy Cycling". I would have a generalized map of the Normandy area that showing the route of numerous rides. That page would also have one or two paragraphs of teaser text about as many rides as I have articles for, with each teaser linking to a full page description of the ride. Each teaser paragraph would be paired with a small map or a great photo. For rides that I don't have articles for yet, I would link to another website. But eventually, I would have more pages with full ride descriptions than anyone.
| EGOL1 -
Broken Links
In theory this will probably work. However, Google is pretty savvy and may catch on. Google regularly crawl these sites and noticed that these links are 404's. All of sudden, these links point to a live domain w/a 301 to a new site. If this a common occurrence, the pattern may be recognized and they take some sort of action. Good luck!
| KevinBudzynski0 -
How critical is page speed: average vs fast is it worth the effort?
To piggyback on what Miriam has posted - yes - it's worth the move. Some hosting companies will offer to move your website for you should you give them access to the server. I would recommend siteground if you have a WordPress website. The faster you can get it to load, the better. Thanks! John
| JohnSammon0 -
Getting rid of duplicate content remaining from old misconfiguration
Yep, this one I fixed just now as you send it. I think the issue with wrong redirects is mostly me not spotting them all rather than a problem with the ones I already set not redirecting correctly. I expect there to be thousand + wrong pages, but when I use site:domain.tld and a word in wrong language, for instance "evg" (french word for bachelor party) Google spots only up to 300 (suspiciously the same maximum amount for all sites).
| pissuptours0 -
Video titles and descriptions
I wanted to say that Vijay's answer was fantastic! To add to it - you do want to keep a close eye on if the video adds to the time on site or no once you add it to the page. Some videos may actually do more harm than good with time on site and conversion. Thanks!
| JohnSammon0 -
Should I better noindex 'scripted' files in our portfolio?
Hey Arnout, I would do a few things: 1. You should be able to edit the html code of each presentation to add to the meta title of the page. That should be a solid starting point. I know that is tedious but it will help you cover your bases. It looks like you are doing that already. 2. I would still disallow the directory via robots.txt. 3. #2 should work but as an extra, you could add a rel = no follow link property to the places where you link to that specific section. Here's a link for more details on that: https://support.google.com/webmasters/answer/96569?hl=en 4. To speed the process up, I would use the search console and request to remove the directory Hopefully that helps!
| JohnSammon0 -
FireCheckout any good?
Hi there, I'm using Firecheckout on a few projects, and it is really easy to use. (M 1.9.3.x)
| Keszi0 -
Use of "/" and using fractions in titles
Thanks seoman, that was very helpful, I think I'll go with the slash then as it will make a lot more sense to users and hopefully inspire a bit more trust.
| BobBawden11 -
Only a fraction of the sitemap get indexed
Hey Luca, I'm sorry that you are running into this trouble. Here are a few things to review in order to get the number of pages increased in Google: 1. You'll want to review your internal linking structure in the Google Search Console. Adding a xml sitemap and submitting it to Google and Bing can help but inner links can help Google index new pages and deeper pages 2. Add content to key pages on the site like the homepage, category pages and individual product pages. If your site is thin (have pages that have less than 200 words of content), Google will be less likely to index it deeper 3. Build external links to deep pages on the site such as product category pages I hope this helps - I would start with content and inner linking
| JohnSammon0 -
We are writing 5,000 word long form content that is relevant and engaging. It is too long?
Hey there! There has been substantial research showing that long-form content ranks well. I would continue to review your Google Analytics data to make sure that these posts keep people on the pages and draw high engagement (which will contribute to it ranking well). The hot ranking factors trends lately relate to inner linking and website speed (Google Pagespeed Insights). So in addition to that, I would keep those factors in mind as you decide on how lengthy your content will be in the future. I would set up some A/B experiments to test with the above suggestions in mind.
| JohnSammon0 -
SEO Benefit to Hosting Site on a Dedicated Server?
It won't have any direct impact. The only thing you may gain is a speed improvement which is an SEO benefit. If you are only getting 20 visitors a day you are going to struggle to fund a dedicated server worth having. You can get cheap ones, but you only get what you pay for. If it was me I would go with some good quality hosting and spend your time and money on optimising. As the website grows you can look to moving to something more beefy.
| seoman100