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That is correct Robert. My question is about content. An example would be I love golf | My girlfriend and I play golf everyday | In the evening we have dinner at home |  etc....

Apologies for the very late reply but Thank you both Billy and Everett, really appreciate your feedback, I feel better and more confident on my next steps!

All of the content that you have on a subdomain and all of the links that the subdomain attracts could have been working to strengthen your root domain. In Google you are going out to fight the heavyweights.  Do you want to do that with a couple light weight platforms or do you want to unite the clans and attack with all that you got.   That is the choice that you make by running subdomains. I moved and redirected my subdomains into folders on the main website a long time ago and the results were great.

Thanks, Andrew - but I must admit, i'm totally confused as to what I use and where! Presuming I want to show in local near me searches for 1 service, do I need to add each address to the service web page in question?

Few battles are won by comparing your page against their page. The value of your website weighs very heavily in deciding who will win. If you want to win, attack by building one of the great websites in your industry.

Well, one thing I do know is that... to make objects more accessible, you often need to re-code objects (like the video-player itself) This particular post is quite interesting (even though it's old, circa 2010): https://dev.opera.com/articles/more-accessible-html5-video-player/ ... particularly in that, the author is considering WAI ARIA which makes web-content more accessible for disabled people. You can see where the author starts getting into WAI ARIA here. He's just doing very basic things like, making sure the web player itself (the buttons and stuff for playback) can be operated. I'm sure though, that there are ways to take this ind of stuff further The problem is, this is a basic HTML 5 video player. If your videos are embedded using an external video player (like the YouTube one, or like this Brightcove thing) - then often you have no opportunity to recode the player. If you can't do that, then you can't make it more accessible than it is out of the box If you're happy to supply extra content along-side the video which helps search engines to read it, then you'd be looking for the Transcript schema which is part of the VideoObject type. Google does use the Video schema, but they don't explicitly state that they look for the transcript in their primary documentation On the official SEMRush blog, they seem to think that transcript schema is 'fantastic' for SEO (ctrl + F for "transcript" on the post). This 'relatively' recent study seems to find that, transcript schema doesn't really boost rankings all that much (though I have my suspicions that it could heighten relevance, if nothing else!) This page from the University of Washington is quite detailed in terms of creating more accessible videos. It seems that, some support at least would be required from Brightcove. Even if you managed to caption your video, on the Brightcove end - their system would have to be capable of 'adding' your captions to their web-live video files. The post also contains information on generating accessible transcripts From the sounds of it, the best implementation for the transcript would be to have it visible on the page (in a place where a blind user's reader would hook into it, and read it - as if it were standard content). You could then wrap it in transcript schema, so for this one I'd probably use a microdata implementation rather than JSON-LD After that you could do more research and see how much stuff you could push into it from accessibility initiatives like WAI ARIA Captioning... I've tried to provide you with some resources, but I'm still not quite sure myself Hopefully this will at least get you pointed in the right direction

I think that there is a good chance for an increase of total sales by combining the sites.  I vote for this because the two sites have diverse link profiles and combining them will make a big gain in the link diversity and domain authority of the site that remains.  I would merge them with optimism rather than with fear.

It may do or it may not. It may or may not impact upon duplicate content, it always impacts upon crawl allowance I'm going to use trailing slash URLs (a more common issue and consolidation feature) in my example, but it's equally applicable for stripping .HTML or non-resource (PDF, JPG, JS etc) file extensions Quite a lot of sites, even if they refuse to clean this up, will at least 'canonical' one URL to the other. That let's Google know that one version of the page is canonical and should receive relevant SEO traffic - it avoids content duplication related penalties or algorithmic devaluations. There are two things it doesn't help Google out with It doesn't tell Google not to crawl both URLs (you might say the canonical tag does that, but keep in mind Google has to have already loaded both URLs to read both canonical tags so... no) It doesn't consolidate SEO authority to the same degree that 301 redirects do. Say one page has some nice backlinks and the other one does too, that 'ranking benefit' won't all be consolidated onto one page. The canonical tag will make sure only one page ranks, but it won;t gain the 'optimal' benefit of the backlinks for both web-pages (301s do a better job of that, generally) So as you can see, even if you avoid content duplication issues, there are other problems that could potentially arise. This being the case, it's best to consolidate your URL architecture at and and all levels My preference is this logic in the htaccess (via 301s): Always force a trailing slash for pages (as they may have sub-pages, and can also be directories) EXCEPT if the active URL is a file (e.g: somesite.com/some-folder/some-image.jpg) - in which case, do not force a trailing slash (files are never folders / directories) But if the file extension is page-based rather than resource based (e.g: .html) then strip the extension and finish with a trailing slash SEO is about avoiding risk. If there is conflicting information on a subject, pick the tried and tested (safe) method Note that if you are on an MS / IIS server (rather than Linux / Apache) you may have to modify web.config instead of '.htaccess'

Thank you Miriam. I can't agree more with what you said. See that Normandy isn't a pillar page. I guess the best approach is to create blog bags that are more general that cyclists might be interested about. For example, the best cycling shorts in 2019 and so one.... Is it the way you would go ?

Do anything EGOL says... he is a local legend.

Hi Corp Analytics, Alex has raised some important questions. Did you see his response? Let us know so we can help, thanks! Christy

Thanks for the reply Oleg, That made me look at how ld+json schema works in a whole different way and I now understand it much more fully. Bob

ehh. unless reposting to the other website naturally creates more backlinks (e.g. each site has its own separate audience that would increase the total number of backlinks) keeping the articles on separate sites and interlinking with keyword anchor text is probably the better strategy. content syndication works best when republishing to a new audience, on domains you don't already own.

Good idea but how do I check what content is successful for my competitor ? Thank you,

Thank you for the information.

Hi s1jkirkpatrick, Why create a new instance of WordPress? You just need et up the WordPress Blod section & import your articles into WordPress posts. As long as you get the 301s up in time all should be well.

What difficulty score do you consider too competitive to rank without links ? Thank you for your replies they are very helpful.

They don't look junkie to me. On Ahrefs, Inman has a UR 80, DR 82.

So as long as the questions are in the related searches at the bottom, in the search bar at the top google or in Moz keyword tool I am ok correct ? and like you said if I am not an expert on pregnancy and biking lets not talk about it because it is a YMYL kind of answer.