Local SEO - 'Near me' phrases

[Jack_Jahan]

Hi all,

I would like to start works to give our website more visibility for 'near me' searches for x2 of our services.

We have 130+ stores throughout the UK and would like to rank if someone in i.e. Leeds was to search 'pawnbroker near me'.

Please can you advise the best way to achieve this? Do I need to add scheme mark up? If so, does this go on the service page? Or do I need to place on individual store pages?

Any help much appreciated!

Kind regards,

Jack

[Andrew-SEO]

Make sure you have your Google business listing set up (and bing places for business)

Put your address in the footer of your website and use schema markup

https://schema.org/address

This will associate our business with your area.

Here's a handy article

http://www.thesempost.com/google-using-near-keywords-search-results/

and another

https://clutch.co/seo-firms/resources/9-steps-to-rank-for-near-me-searches

[Jack_Jahan]

Thanks, Andrew.

Would I need to create a separate page for each town/city? Or can I place multiple city names in one page? We have over 130 stores you see.

[Andrew-SEO]

I've never implemented this but......

Schema does offer this

https://schema.org/parentOrganization

and also this

https://schema.org/branchOf

So you would set up the branches of your organisation with different addresses.

[Jack_Jahan]

Thanks, Andrew - but I must admit, i'm totally confused as to what I use and where!

Presuming I want to show in local near me searches for 1 service, do I need to add each address to the service web page in question?