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As Marc has pointed out, you can't choose them, you can only increase your chances of having them appear by having the correct markup and appearing higher in search results. One other thing to note is that you can demote a sitelink in Webmaster Tools under the "Search Appearance" tab. For each search result page, you can demote specific pages you wouldn't want to appear as a sitelink. But I would absolutely recommend having Schema markup to have full descriptive sitelinks for search results, especially your branded ones. More real estate you can have in search the better

Hi there, I think it's definitely important to first determine which keywords / searches / niches you think the site should be getting visits from, rather than wondering why the initial number is so low. You will need to consider what people could be searching for that the site could potentially rank well for. If the primary purpose of the website is to source work or speaking gigs, what do people looking for Ellen's services search for? Is there significant search interest around her work from people simply looking to read? If so, what do they search for in the linguistics / grammar niches that the site should show up for but doesn't? With 25 linking root domains as shown by Open Site Explorer, is this much lower than the sites currently ranking for her primary search terms, or is it about right? Do those links go just to the home page, or to pages that should feasibly rank for the terms key to her audience? I hope this gives you somewhere to start from - I would say that 65 organic search visits per day is fine for some blogs, but is low if there is significant search engine users interest in a topic. Start with the Google Adwords keyword research tool to look into the volumes around Ellen's subjects and see if you can pick out a good list that she should rank for. Then take a look at how the site could be better optimised, or how your off-page / PR / link building work could be better to drive traffic / rankings to those pages.

Hi Phillip, Try using the On Page Optimization tool under "Search" in your Moz Analytics account to grade each page for the term. It could be that the internal page is better-targeted for the term, even though it's only loosely related. It's also possible that the subpage has received a high number of links from third parties, although this is fairly rare. There is no chance that the home page is under any sort of filter or penalty from backlink activity (e.g. too many anchors with the target term used as anchor text, pointing at the home page?). Although also not terribly common, Google has been known to penalise pages but not entire websites, based upon the page's backlinks. You can also try linking to the home page from the subpage and including the target term in the link, but not linking to the subpage from the home page.

Hi Ash, This makes sense - I'd definitely lean towards getting some freelance or agency help, but on the surface of things, the noindex, follow meta tag could be very useful. Especially if the gateway page has no practical use from an SEO or conversion standpoint, there's no harm in either removing it from the index in this way or doing a minor restructure to get rid of it (although the first option would seem to be much simpler). Best, Jane

I had a site from years ago (2006) that I think was under some penalty as it was once ranking quite well but then I made a national site which took over. Eventually black hat tricks from my national site after working until 2013 fell too. After re-building the national site and starting to see positive results, I ordered my web firm to re-direct my original site to the new one. Back then I know nothing about back links and link juice but I was monitoring a bunch of words with positionally which suddenly dropped on the same day. Bad results continued for at least a month until I submitted a disavow for both my original and national sites. Since then they have improved but still not as good as they were before the redirect. I also think that the disavow may be very slow to take affect as movement is gradual.

Yes you can, but how well multiple locations works, I don't know. Its hard to get your homepage to rank in one location, let alone landing pages ranking in every location. Worth the try, but hard to do.

Yea right, with the sharks eating up the smaller guys, and growing bigger and bigger. The reassuring thing is that Google is generally on your side, and will tell you to play by the rules because it has stated that there is a lot of spam to fight, but it is tackling it one big spam tactic at a time.

Hello David, In the case of http://www.godirectappliance.com/ajax/product/quickview/id/734/ I would simply add a disallow statement for the/ ajax/product/quickview/ directory in the robots.txt file. I'm assuming the URLs to these pages are contained in javascript instead of href tags since they are hover-over pages so you don't have to worry about wasting pagerank by linking to pages that are being blocked. I'm not recommending a block at the /ajax/  or /ajax/product/ level at this point because I don't know what else is in those directories. It could be something you need Google to have access to in order to fully index a page.

There is also a Fetch as BingBot tool in Bing's Webmaster Tools which will confirm Bing's crawler can also index your page. Too many people forget about Bing, but it's often the source of 30% of a site's organic visits, so not a good thing to ignore. Paul

OK.  There's no known Penguin update that happened in January.  Although links are a possibility, there could be something else.  Panda is certainly a possibility and also it's possible that there is some sort of technical issue that is affecting the site. It sounds like you probably need someone with knowledge of Google penalty and algo changes to have a good look at the site and dig into your analytics.  I am not personally able to take on new audit work right now but I can put you in touch with someone whom I know is good at this kind of stuff.  You can find my contact info via my profile. There are also some very knowledgable people here in the Moz forums that would probably be available for hire for an hour or two to have a good look.  You can search for similar questions and find people who have good reputation and have given good answers and pm them to ask for consulting.

Thanks Andy! I'll add the second step of the URL removal tool.

When you finally get your urls sorted out, google will sort it out also. in the mean time you may loose ranking, but in the end all will be sorted.

Thanks!

A few years ago I added a location finder which then auto generated product content for ERIKS. This generated 1000's of URLs overnight, the problem was Google thought I was spamming it's indexes. Google does follow all links on a web page/sitemap however it's what it does with them that counts. The ERIKS Hose Technology Site http://www.eriks-hose-technology.com relies on this type of coding using Classic ASP. I have a number of other sites which also rank highly on Google You'll find Revolvo by searching for 'Split Roller Bearings'. So it's also not as bad at ranking as some people may tend to think. I would agree however that English URLs are better than coded. The main issue here is to make sure that your main keyword is in the URI to ensure that Google knows what your page is about.

Thank you very much for the detail answer, Is there any way I can find when I got the Manual Actions (Partial) there is no date

Hi Armin Saberzadeh, I think it is quite fine to have the French translations in URLs like www.abc.com/fr/livre. Though it is also fine to leave it www.abc.com/fr/book If you have only English & French content and it isn't hard to implement, I would advice using www.abc.com/fr/livre The second point. I do not think it is fine to have the same page in different languages about different topics like books and pencils just from user's point of view. However you can create your pages the way you want and using tags you can tell search engines that www.abc.com/fr/crayon is the French version of the www.abc.com/book page. You can learn more about the hreflang tags on here. Regards,

The bags are produced from different materials and colors. So we have: Non-woven bags: color color color color color Laminated bags: color color color color color Separate pages are done based on colors, because we found that colors are what makes people convert. So they see bags in different colors on the category pages and then open up the color that they're interested the most. On the separate pages were we're also listing all different about sizes, etc. So we don't have separate pages for sizes, but we do have for colors. And they all have more or less the same text.

Can you share any information about your robots.txt?

I ignore these links when I'm doing a backlink audit.  If you've got a penalty, I would look elsewhere for culprits.  There's no harm in disavowing mrwhatis, but my guess is that Google knows that these are not self made links and just ignores them too.

Those guest blogs were mostly created for the purpose of improving another site's PageRank and manipulating the search results. Even if they're not paid links they are links that were made with the intention of gaming Google.  If you remove the links or nofollow them and then file for reconsideration you'll get your penalty removed.