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Unless the content which earned the authority is very similar to the new content, Google might nuke the site's rankings anyway. I hope you also checked the site's historic SEO performance (traffic, ranking keywords) as, authority and links don't necessarily mean the site is work a damn If the site had loads of good links but blocked Google from crawling it, then that authority may never have translated in SEO ranking power. If the site had strong SEO authority, that may have been offset by previous Google penalties and stuff like that - which don't reduce (but do entirely nullify) the benefit of having strong authority metrics The days of just buying a site then putting your own stuff on and it does equally as well, are pretty much gone. Maybe you will be lucky, I don't know. If Google does reboot your SEO authority, I don't think you'll get it back again with that kind of site. Free driver sites that push driver software (regmechanic, secunia PSI) are ten a penny and the best of them are 'iffy' at best (users often get issues like the wrong bit-architecture of the driver is installed on their OS - e.g: 32 bit driver is installed on system that supports 64 bit driver) Some providers developed very powerful scanners, but they mostly evolved into software solutions (rather than more shallow websites). It's unlikely that in 2019, a site without a solid value-proposition (what unique value does it add to the web?) will take off or become Google-popular If your SEO authority doesn't get nuked you might have a shot, but that will depend upon how similar your new content is to the old content (in mathematical terms, not human terms - e.g: Boolean string similarity comparison stats for whole content pieces) It's kind of redundant when, most manufacturers produce software which automatically keeps all drivers up to date anyway (e.g: GeForce Experience). Those bespoke tools often do a much better job of driver installation too! One tool for all your PC upgrades has been a holy grail for decade, IMO it's a bit of a wild goose chase Read this post also: https://moz.com/community/q/why-would-my-page-have-a-higher-pa-and-da-links-on-page-grade-still-not-rank

You are more than welcome. I know I really enjoy answering questions on here and I suspect that EffectDigital does as well. Please do let us know how you get on either directly or by replying to this post, that is one thing that is lacking when we respond to questions on any forum. People don't always let us know the results of our answers. I wish you all the best working with what sounds to be a good client and hope to see more of you on the forums. Steve

I've attached some data for the bounce rate and time spent. I segmented by New users, as existing users I'm sure would skew the stats. The Search page wins out on both. As for the freshness of content, the search page wins again, just by the nature of the content, with new members signing up frequently. I don't really trust GA's page speed metrics; from my tests the too appear comparable with a slight edge again towards the Search page. I suppose if users are visiting the homepage and then realise they cannot get to the homepage, it could contribute to the bounce rate (and then they may click on the Search result listing). Alternatively though, if Google see users typically going to the Search page immediately, is it more likely to rank that higher to cater to that experience? Ra0WLAr

Why are these links not being clicked?  Are they on low quality websites that nobody reads?  Or are they about topics that nobody is searching for?  Or is the content so low that people quit reading. Each of these has a solution.  Target better websites, write what people really care about, increase the level of quality. Now, if you are going to put all of that effort into it, then perhaps the website that you should be targeting is your own.  Filling it full of high quality articles on topics that people really care about and are searching for. Common wisdom in the SEO community is to spend time building trivial content in the form of guest posts that will produce links that nobody clicks on.   I don't get it.  I'd rather spend my time building a real website that I can be proud of.  Bet on yourself.

Yes, example.com/blog/ will typically perform better than blog.example.com and exampleblog.com, and the more decent links that are pointed to the blog and the main site, the bigger the expected impact from combining them. One word of warning - reverse proxies are complex and many teams encounter major developer headaches. Oftentimes it is easier to find a different way to set up content to be published on a subfolder like /blog/. If you want to leave notes on what type of website you are working on (CMS or other software type for both regular site and blog) I am happy to leave notes if it's one I recognize.

Thanks Alex; this is really helpful insight.  Lots to think about!  Thank you again - I sincerely appreciate it!

Does anyone else think Fiverr with experience. I'm thinking Fiverr is good for 1X but not 10X, but if you think there are some geniuses on there and more people agree, I will give it a try, it's cheap. The community college is a great idea. I'll work on that. Bob

Hi Luke, Moz Pro has a good backlinks tool.  https://moz.com/products/pro Also, Ahrefs has a pretty substantial backlinks tools https://ahrefs.com/backlink-checker As does Majestic https://majestic.com For free tools you can use SEO Powersuite which you can run locally on your PC. I would make sure you check the settings on this though and read the user guide. It is a pretty powerful suite of tools. https://www.uk.link-assistant.com/features-and-editions.html The hoth also lets you check your backlinks for free, this is powered by Ahrefs I think. https://www.thehoth.com/backlinks-checker/ I hope this helps.

Hi, When it comes to related questions there is nothing specifically you can do. It's similar to featured snippets. You should make sure that your content is clean and easy to read. You can also look at some over the related questions that you want to be included in and see how the websites that currently are included have their content written. Hope this information helps!

Howdy, I assume that in your case it doesn't happen automatically. In this case you'll need to use an IF statements in the head/header file. Basically, it would be this: IF current page url = url you want THEN display canonical tag with wanted url Repeat that for all needed url and you are good. If there are many of those, CASE might be better.

Hi Steve and thanks for the feedback - it would definitely be interesting to check - I can't imagine this is a huge issue on uncomplicated sites without thousands of pages, but who knows... testing is needed.  All the best, Luke

Thank you Miriam- thanks for pointing me to those guidelines!

The normal way to handle internationalization is to have separate Geo/Language subfolders, and potentially redirect users based upon IP address, or prompt them to switch to the appropriate language or country if they want. For example, a US-based publisher with separate UK content might do this: domain.com/news domain.com/uk/news Is there a reason you want to keep the URL the same while doing multilingual? Google's overview of methods and why they're good or bad is a good starting point: https://support.google.com/webmasters/answer/182192?hl=en

Hi  brandonegroup - Have you thought about posting this question in the Magento forums? Christy

I think it would be something like: <code>RewriteEngine On RewriteCond %{HTTPS} off RewriteRule .* https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] RewriteCond %{HTTP_HOST} !^www\. [NC] RewriteRule .* https://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301] This would go in your .htaccess file, you should be sure to edit the file via FTP so that if you break it, you can restore the old version and fix the site in seconds (keep a backup of the old .htaccess file) If you are on a windows-based server you'd need the equivalent rule for your web.config file as IIS doesn't use .htaccess For most sites, you have a .htaccess file and it sits in the root of your FTP (the same place that your primary index.php file lives, where robots.txt and sitemap.xml also usually reside)</code>

If they are relevant then you can get some value.

Thanks you Serge!  Sorry for the delay - I appreciate your help so so much! So... the primary is masonmorse.com the subdomain is tours.masonmorse.com - all the content on the subdomain can not be optimized and there are thousands of video pages that all appear the same (they load them by broker name) - it has no other content and we do not want these to be indexed (we post them elsewhere and optimize) nor do we want to be penalized for the duplicate content and missing meta. I thought our web company could ad the disallow txt file on the main site (masonmorse.com) but they are telling me I need to add it to the DNS record.  Could you guide me to where the disallow needs to be added since the web company we work with seems to not understand my request at all. Thank you!

Thank you very much for your time and response. Very much appreciated

Hi Never going to disagree with Rand. The first analysis is the actual SERP you want to rank on. So audit the SERP.  What are the Title tags that are ranking? What is the content that is working? So start there on your Title tag. That should make it an easy decision. WordPress only auto populates if you want, can set as per your requirements. Confused on menu title.. is that the navigation?

There are numerous aspects that go into page speed. When you run an analysis, whether in Pingdom, GTMetrix, or Google Page Speed, you will get insights about what is slowing down your site. These are the aspects you want to focus on. The best I find is GTMetrix. It gives you a step by step list of everything slowing down your site. Then, you can research each point and find ways to improve them. That said, here are a few areas to check: 1. Are you running the highest version of Wordpress and PHPadmin. You want at least 7.0 or higher for PHP admin, and you want to be using Wordpress 5.0. 2. Your server speed and the quality of your host will play a bigger role than anything else in the speed of your site. Check with your hosting company if your server can handle your site. With hosting, quality is a lot more important than price. You can get cheap, shared hosting from an unreliable supplier, but you will get the site speed that goes with it. You want a server that's located in the country where most of your traffic will come from, and you never want it to be "just good enough". It's like towing with a truck. If you need to tow 5,000 pounds, you'll want a truck that can tow at least 7,500 pounds with ease. Not sure if that makes sense, but the point is, make sure your server is capable of towing a lot more than your current site. If you're not sure which hosts are best, do some online research. I won't name names here, but there are 3 or 4 hosting companies that are constantly head and shoulders above the rest. 3. Your images also play a huge role in your site speed. Make sure they are optimized. Again, Page Speed and GTMetrix will let you know how big of a role your images are playing in your slow site. 4. Research Leverage Browser Caching. 5. Research "slow wordpress site". There is a guide available that helps you go step by step to improve speed. Site speed is a range of factors. There can be hundreds of factors hurting your site but the four above are the major ones. Don't worry too much about your theme. It plays a role, but no theme can be fast if the host is slow, the images are too big, you don't enable Leverage Browser Caching and your Wordpress and PHP versions aren't up to date. As for your plugins, there is a plugin that checks which of your plugins are slowing down your site the most called P3, but I wouldn't recommend it. It caused a few problems on our site when we ran it. That said, the rule of thumb with plugins is delete anything you don't use, don't use two plugins that do the same thing, and make sure you use reliable plugins that have good reviews and are updated regularly.