Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Google v bing/yahoo
Each search engine has it's own search algorithm. In some cases things are similar, but I do not think they can be correlated.
| Keszi0 -
More bad links
Hi David, Yep, keep the file updated. The best answers I have seen are directly on Google's Webmaster blog here (scroll down to the Q:A section). Good luck!
| donford0 -
Penalized and how to recover
It looks like your robots.txt is missing. If you upload one and Google can read it, they will crawl your site. As the message says, further crawls of your site are "postponed" until Google can read a robots.txt file (which is odd, I've never had this on sites without robots.txt before.) I would suggest uploading & checking your robots file and then requesting a recrawl through WMT.
| MattAntonino0 -
Whch Google Advanced Search Query To Use?
Yes, that should work for both -bmw -ford and -intitle:bmw and -intitle:ford
| MattAntonino0 -
Website (.BE) showing up in .NL SERPS
Hi Jacob - Has this issue been resolved? We would love an update, thanks! Christy
| Christy-Correll0 -
Indexing isolated webpages
I agree with Hutch42, the isolated pages are what the industry calls "orphan pages". There is some good info about the subject you may want to dive into before you make your final decision.
| donford0 -
What is Yandex and why do I care?
Yandex holds onto about 60+% market share in Russia for Search Engines and a few years ago (2013) was only one of four countries to where Google was not number one for market share. (http://returnonnow.com/internet-marketing-resources/2013-search-engine-market-share-by-country/) As was said above, they also provide some tools similar to Google like Email, Docs, etc... and also provide a webmaster tools section for site owners similar to Google as well. (I don't believe there to be a cost associated with the Webmaster Tools.) It also has been quite successful on unlocked Android phones in comparison to other SE's in other regions around the world. One of the caveats that help really project Yandex to the top of Russia's SE use is the ability to parse through the Russian language differently and some would argue, better than Google. It also claims to not utilize links in their algorithm due to the high volume of linkspam in Russia. More about the nuanced differences has been published online but a high level article can be found here: http://www.semrush.com/blog/publications/5-advantages-yandex-google-russia/ If you are not trying to work within Russia deal with Russian then Yandex should not be of too much of a concern. The nuanced differences never hurt to learn though and these region specific SE's such as NAVER and Baidu are going to become more important in the future, or that is my guess at least, as the populations expand. But hey, I am not Nostradamus either.
| DRSearchEngOpt0 -
Stock lists - follow of nofollow?
I would take the "aggregation" route. Instead of having lots of pages for each make and model of vehicle, I would make single pages that list all of the vehicles of a single make and model. These pages would be more substantive, permanent, impressive, useful, competitive, than a lot of skimply single pages that appear and disappear from your website. Competitors are probably not doing this because it is difficult instead of easy. Put checkboxes down the side of the page that visitors can "check to compare".
| EGOL0 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
Great! Glad I could help. If you end up running an experiment similar to the one done by Social SEO I'm sure the community would love to here about it.
| RyanPurkey0 -
External Redirects & SEO
That's a fairly thorough redirect and has a pretty high likelihood of not delivering as much link juice compared to a standard, dead simple link. Still, it's a nice page and those are well-known brands, so appearing there would have positive branding benefit for human eyeballs.
| RyanPurkey0 -
Pagination and View All Pages Question. We currently don't have a canonical tag pointing to View all as I don't believe it's a good user experience so how best we deal with this.
Hello Ryan, Many thanks for taking the time to answer this. I will give that go . Peter
| PeteC120 -
2 pages ranking for the same term
In the past couple of years, google has reduced the number of queries where multiple pages from the same site are displayed. However, it is still possible to obtain multiple listings on page one of the SERPs. What do you think to the theory typically for competitive terms Google wont usually rank you more than once on page one? I have two pages on the first page of google for lots of queries. Many of them are retail money terms. I mean they have been trying very hard to remove duplicate results so I am sceptical that I will be able to achieve page one for both. If your site and both of your pages are strong and have great content compared to the competition then you have a chance of getting them both on the first page. Your first goal should be to move one page up. Pick that page. Improve the content. Improve its competitiveness as much as you possibly can.
| EGOL0 -
When does Google index a fetched page?
For those following, see this link where Ryan has provided some interesting answers regarding the cache and the site:www.. command
| friendoffood0 -
SEO strategy for conversion-optimised home page
My first suggestion after reading your question, is to create a plan before making any changes to the website architecture. I have seen on numerous occasions, websites lose up to 90% of their organic traffic after a website redesign due to poor planning. Every page holds value, and each link on that page passes value to the page being linked to. For instance, if you are planning on removing links from the navigation menu on the home page, that page is in jeopardy of losing rank. Look at Your Top Pages in Webmaster Tools You will see a link in the left menu, "Search Traffic." That will expand, then click on the first item below it, "Search Queries." Once you have clicked on it, you will see a tab over the graph labeled "Top Pages." Once you have clicked on that, you can view your most popular organic landing pages. If the page is receiving enough traffic, there will be a toggle arrow next to it. By clicking on the page link, it will expand with a list of search queries used to find that page. Take a look at each page's keyword list and look for semantic patterns or correlations they have to that page. You may not think that every keyword you see is relevant for that page, but that doesn't mean that keyword shouldn't be there. The keyword in question may pass semantic value to the primary keyword your page is ranking for. Take a look at one of Rand's slide decks he posted, Cracking the SEO Code for 2015. Focus more on topic association rather than keyword matching. You may also find a blog I posted on Semantic Search useful. It covers some evaluation techniques you could use. Check Your Backlinks Using Open Site Explorer If you plan on removing pages that are ranking well for high converting keywords (which I would not advise), you may be losing important backlinks to that page. Remember, even though those backlinks are directed toward that specific page, doesn't mean that it won't affect the rankings for your entire website. Any link on that page is passing authority to the pages they're linking to. If you decide for sure that you have to remove a page, make sure you at least create a 301 redirect pointed to the page taking its place. If that page happens to be the home page, then direct it to the home page. Think about every SEO factor and content asset When it comes to Organic Search, there are many variables that come into play. Here are just a few that come to mind: Semantic Structure of each page Number of pages indexed by Google Backlinks passing juice to each page (even nofollow links should be considered as a factor) Internal Link Structure of the Website Keyword Specific Anchor Text Structured data Indexed PDF files Self-Hosted Video assets Images and alt text (consider universal search) Keyword Specific URL aliases Conclusion One of the reason's Moz did so well was because they told a great story about the brand and it was easy to digest. I would keep your blog as well. Moz definitely didn't get rid of their blog. Instead, I would think of some new ideas to make your blog interesting and engaging. As far as the pages are concerned, I would keep them where they are at, and I wouldn't remove any links that are currently directed toward them. Instead, since they are already ranking well and garnering traffic, leverage them as an asset you can build into your conversion strategy. Somehow funnel them to your landing page. Set up Google analytics events and goal funnels to evaluate what works and what doesn't. I'm not sure if that answers your question, but at the very least, I hope it helps guide you in the right direction.
| Unleaded0 -
Apps content Google indexation ?
Sure! What you're describing is called "deep linking." Here are some resources I've collected that will give you more information. Google's portal with information on getting your app's content into Google search results Wikipedia's page INMA's tips for using deep linking to drive traffic to your app Ad Week's comparison of deep linking for Google, Apple, and Facebook Hope it helps!
| SamuelScott0 -
A new website issue
Hello Ali & welcome to the Moz community! There could be many factors influencing your SERPs position, especially for a new website. Since your site is new, Google is just learning about its content and performance. It could be that your article came up high in the SERPs and then Google noticed some significant pogo-sticking and lowered its rankings. Have you checked the behavior metrics of the traffic that came through that day? I also suggest adding the term that sent you traffic to Moz's keyword tracking tool so you can monitor its SERPs progress and see how Google is adjusting the rankings.
| Ray-pp0 -
Clarity needed on 301 redirects
Ahhh, that's what I figured. Many thanks for your prompt response. This will keep me busy for quite some time.
| JSimmons170 -
Bingpreview/1.0b Useragent Using Adding Trailing Slash to all URLs
Will do. Forgot to mention Bing is checking into it. But for the reasons you mentioned I am still going to do the 301s. Thanks again.
| friendoffood0 -
Redirecting to a new domain... a second time
FWIW, I think you executed appropriately. I would have redirected 1 -> 3 and 2 -> 3 just as you did. It is going to take a while for the authority to catch up to the new (#3) domain and I would expect a lot of that authority coming from 2 -> 3 since 1 -> 2 has had a lot of time for its authority to pass to the #2 domain.
| Ray-pp1