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Thanks, Guys!  I really appreciate your insight here. It's very helpful.

Very tempted to write that post.

Personal preference Dave. Like you, I prefer the first. -Andy

Many thanks all. The crawler is currently in the process of creating an image sitemap as we speak. We tweaked the website a little to ensure the ALT text is spot on for the product in question before starting this process. As mentioned my only reason for asking was to ensure that we weren't providing what would essentially have been redundant information for no reason whatsoever (ie Meta Keywords) but you've convinced me that it is a good idea. Speak soon and thanks again.

Hey thanks for the answer! And thanks for the kind comments! Maybe I should leave the navigation alone then. Some of my thought to go to a solid top bar was to remove any need for JavaScript, but I have always liked having the navigation sit in the corner so that the photos take center stage. I've wanted to do a search for a while, but just haven't had the time to get to it. Maybe I'll put my efforts into that and cleaning up some of my code rather than a full redesign. Thanks for the advice!

Andy sums it up perfectly. It is very easy to make any "SEO checker" give you top grades for a page. Likewise it is very easy to manipulate individual metrics to be higher. For instance, I could write 2000 words of useless content on wedding DJ's in perth, insert a few keywords in the right places, make sure my taggings is correct and i have the right number of tags and title text etc... Moz gives me an A for optimisation... but my content is crap. If you have ticked all the boxes for on page optimisation (if you have more than 1 h1 tag  like a previous poster said then you need to look at this at start with the basic step) then its time to look into what andy suggests, the quality of your content, your website trust and hunt down that reason.

Hi Tom, I am interested in how your project turned out with the redirect from the defunct site.  I am in the exact position now and would love to know if you have any wisdom to impart...? Cheers, Brett

There are a number of tools that will help you with identifying the problematic backlinks. Kerboo (formerly Link Risk) is very good and one of my personal favourites to simplify the process. Alternatively, use URL Profiler. This (I find) more complete and allows me a little more control in how I audit the links, but it depends what you want to do. In my opinion, both are about the best in their class and well worth a look. -Andy

Hi Will, The previous reply is a good one - these are answer boxes and are becoming more and more common. Here are a few more resources for you that may help: http://searchengineland.com/library/google/google-onebox-plus-box-direct-answers https://moz.com/blog/more-google-answer-boxes-with-bonus-experiment https://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph It's definitely worth following Dr. Pete on this topic, he tends to spot these new features pretty early and often talks about what they could mean for the future, as he has in the blog posts above. I hope that helps! Paddy

Awesome! Thanks to both. Very helpful.

Yes, but don't link to it from your home page. It's for search engines not visitors.

Thanks Marcus, are there any other options other than an HTML Snapshot? This has been getting developer resistance.

There is more to ranking for a keyword than changing out title tags or some such. This actual page on your site has the search term in the URL and likely in the content. There may also be external elements propping that page up. Likewise, the homepage has a job to do also and may be relevant for other terms. I would do the following: 1. Make sure the homepage is fully optimised around that term 2. Make sure this other page is fully optimised around whatever term that now focusses on 3. Request a crawl of your site and then wait for everything to adjust From a super quick look that page also has some links so you could redirect that page to your homepage and then create a new page for whatever other term you want to focus on there. This may cut down any confusion between which page should rank for each search term (the new search term will have a new page + this page will be rolled into the homepage). As ever, you need to experiment and measure the results and likely be a little patient. Hope that helps Marcus

Laura The boys have you covered above. If looking for a specific "story" for the next plane ride - read the blog from Pete below. https://moz.com/blog/the-colossus-update-waking-the-giant This is what I am watching/monitoring, the unfolding impact of https -v- http I am making it a rule - to recommend for all sites just in case.

Sorry you didn't get a response to this Matt. I'm closing it down since it was so long ago. Craig

I agree with Matt that there can probably be a reduction of pages, but that aside, how much of an issue this is comes down to what pages aren't being indexed. It's hard to advise without the site, are you able to share the domain? If the site has been around for a long time, that seems a low level of indexation. Is this a site where the age of the content matters? For example Craigslist? Craig

It looks like there is a canonical tag on the Facebook version of the site but it's still not a great idea. Unless there is a really good reason I'd remove the site. Craig

Hi Adul, Just to follow up on this in case you're wondering why the answer is being downvoted. Blocking the pages that 404 in robots.txt will only stop Google getting a 404 because they can't reach the page. Users will still get a 404 so this isn't ideal. Also, if you don't 301 redirect the old pages to the new one, you lose any equity that those pages built up over the years. Hope that helps, Craig

Martijn is completely correct. Organic & Paid in no way assist in the other's performance. The piece of information you are lacking in this is what keywords are people coming to your site for. Your brand, of course. but there are other nuances to organic that keeps your time on site up than from PPC. You might not want to be using your home page for your PPC Brand traffic either. It might be too broad for the fast clickers who tend to click on ads. Making sure that you're sending them to a landing page on your site that answers pertinent questions most users are looking for will liekly help with your time on site. Also, make sure that your PPC account isn't broad matching to your brand name. You will want to make sure you're using a modified broad match on your brand and keeping your PPC account in good shape or else it will pull in irrelevent traffic and not perform as well as it should.